Tue.Dec 22, 2020

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5 Data-Driven Amazon Ads Ideas to Skyrocket Sales

Smart Data Collective

Data-driven business ideas are becoming more important than ever. A growing number of companies have found that big data is the key to reaching more customers. One of the most important benefits of big data in business is with marketing. We previously touched on a number of ways companies use big data for their marketing. One issue we didn’t talk as much about was using big data for Amazon Ads.

Sales 292
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5 real-world examples of fraud and anomaly detection for government

IBI

McKinsey reports that close to 20 percent of all U.S. federal funds or about $5 trillion annually comes up missing due to fraud, waste, and abuse. With the current U.S. deficit at more than $3 trillion , it’s clear that mitigation strategies to proactively detect and prevent this fraud could change the course of the country and enhance the services to our citizens.

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Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

Netbasequid

. Doordash and Airbnb have deftly maneuvered through 2020 to become pandemic success stories. Doordash’s business model seems a perfect fit for a pandemic in retrospect, while Airbnb might have had a more difficult path. Any way you slice it, they have both come out on top, but will their pandemic-driven growth continue? We’ll explore the momentum that landed them on the stock exchange and more, with a look at: How the new normal presents opportunities.

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Exploring the NFL Draft Combine of 2020 with visual analytics

IBI

What a year 2020 has been, but thank goodness for football. As a diehard fan of football and analytics, I decided to visually explore some data from the NFL Draft Combine of 2020. Could I provide a fun and useful way to identify players who performed well in various categories related to speed, strength, and agility? Could I use the data to identify players who are making a big splash with their current teams in the NFL?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Know Your Millennials: Optimizing Your Consumer Intelligence Efforts For The New Age of Marketing

Digimind

?? “Young people need to be asked what matters to them, not told what matters.” - Jeff Martin, CEO of Tribal Brands Inc.??.

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How to Create and Query a NoSQL Table

Dataversity

Click to learn more about author Alex Williams. NoSQL databases are incredibly versatile and flexible, and while it would be great if there was a general approach to creating and querying a NoSQL database, as there are dozens of NoSQL databases, that’s not the case. Instead, what we’ll do here today is give you an […]. The post How to Create and Query a NoSQL Table appeared first on DATAVERSITY.

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Exploring snowfall in ski season with visual analytics

IBI

Friends, it’s that time of year when the temps drop and the snow starts flying. It is my favorite time of year. Not only that, others’ complaints about how cold it is and how they hate winter are like oxygen to me. My excitement about ski season led me to play investigate and analyze snowfall data from four of the best ski areas in the world: Jackson Hole, Wyoming; Snowbird, Utah; Telluride, Colorado; and Whistler-Blackcomb, BC, Canada.

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Pandemic Cloud: Four Considerations in the Rush to Transform

Dataversity

Click to learn more about author Patrick Hubbard. Many businesses have pushed their cloud migration plans into overdrive in 2020. The emergency transition to work from home, significant changes in customer behavior, supply chain challenges, and existing pent-up digital transformation projects created a rapid-migration Voltron for many teams. There’s been amazing delivery on the part of […].

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A data strategy checklist for the journey to the data-driven enterprise

BI Survey

Digitalization is on the agenda of almost every company, and data is the foundation of digitalization. Its availability and quality are crucial for digital success, making it an important economic asset for the business. It is therefore obvious that this asset should be carefully and farsightedly maintained and developed. But is it? Data management is unfortunately considered to be a thankless task.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.