Tue.Apr 06, 2021

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Rethinking data management for faster time to value

CIO

As enterprises move ahead in their digital transformation journey, the massive trail of data from digital transactions is growing steadily, but for many organizations extracting intelligence from data remains a pipe dream.

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Keyword Research Can Reveal Much About Business Rivals

ArchIntel

ArchIntel™ -. In a crowded and highly competitive marketplace, identifying a company’s biggest competitors is crucial. A recent blog entry on Spyfu’s website stresses that competitive research is the foundation of any strong marketing strategy because it not only allows the entrepreneur to spot competitors but also helps expose their marketing tactics.

Research 145
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Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. And research shows that companies who automate at scale are closing more deals than those who don’t.

Sales 130
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AI, HUMINT Helping Enterprises Provide Better Customer Service

ArchIntel

ArchIntel™ -. “Current predictions show us the number of online buyers growing to 2.14 billion by 2021, making up around a quarter of the world’s population.” — Hostinger Tutorials. The coronavirus pandemic has changed the norm in business, posing various challenges for companies in terms of receiving and retaining customers. In a recent article , James Vince of Liist Studio said that the rate of reported difficult calls increased from 10 percent to 20 percent in two weeks when

Commerce 104
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Guide to Natural Language Processing

Netbasequid

Have you been wondering what Natural Language Processing (NLP) is and why so many companies are using it? We created this guide to everything NLP to walk you through what it is, how it works, where you should be using it and some tips to get you started! It’s a primer you’ll want to bookmark for later reference as you sort out which tools to have in your marketing stack – and to help you describe NLP’s importance to key stakeholders in your company.

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Changes in Recruitment Outlook Amid Digital Economy Shift

ArchIntel

ArchIntel™ -. The line separating employees with digital skills from those without has never been more apparent than it is today, amid the COVID-19 pandemic which is forcing businesses to take their operations online. An article in T-HQ tries to make an educated guess as to how the increased demand for technological solutions will affect companies’ hiring practices.

Travel 104

More Trending

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Social Links Collaborates With IBM to Produce New OSINT Investigative Tool

ArchIntel

ArchIntel™ -. Netherland-based IT company Social Links on Tuesday announced the impending launch of a new software product aimed at facilitating open-source data investigations. Called, Social Links PRO, the new OSINT tool was designed to run on the IBM i2 Analyst’s Notebook platform. The Dutch firm said in a statement that its latest product will provide IBM with data methods and open-source intelligence solutions, making it the first OSINT provider to be integrated into the software.

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6 Common Google SERP Feature Misconceptions in SEO

Moz

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more!

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Kaplan Seeking Senior Manager of Product Marketing

ArchIntel

ArchIntel™ -. Kaplan , a company that provides educational services for individuals, schools and businesses, is looking for a senior manager of product marketing who will support the company’s strategic planning , development and execution of marketing efforts for education programs. The senior manager will work closely with Kaplan’s internal marketing partners to analyze opportunities, identify target audiences, assess the competitive environment and develop marketing plans to achieve the compa

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How the Cloud Has Evolved Over the Past 10 Years

Dataversity

Click here to learn more about Gilad David Maayan. Over the years, cloud computing has turned from an innovative concept into a disruptive endeavor. Today, cloud computing is a booming industry in which organizations and researchers continue to push the boundaries of what is possible and provide new and improved solutions for critical problems. This […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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N-SIDE Looking for Business Development Manager

ArchIntel

ArchIntel™ -. N-SIDE , a software consulting company focused on life sciences and energy management, is looking to hire a manager of business development who will join its U.S. life sciences team in Cambridge, Massachusetts. The team focuses on U.S. activities in clinical trial supply optimization both on the East and West coasts. However, the business development manager will only focus on driving the sales process for the West coast, including identification of new opportunities, negotiation o

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How To Merge Sheets In Qlik Sense

John Daniel Associates

Qlik Sense offers a self-service business intelligence environment for business users to explore data and generate insights. Further, users can create their own dashboards or reports, all without having to rely on IT, data scientists, or analysts. Self-service BI gives all employees access to insights that will help them make better decisions, regardless of analytics skills.

Sales 52
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The 10,000 APAC Businesses Representing a Huge Opportunity for Cloud Providers

Intriccately

Across the five leading APAC cloud markets – India, Australia, China, Japan, and Singapore – there are nearly 10,000 companies spending approximately $20K-$500K per month on cloud services.

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Airbnb, VRBO and short-term rentals one of few winners in the COVID-crippled travel industry

Pathmatics

The coronavirus forced people to reconsider and even scrap their vacation plans altogether. While reservations through short-term rental sites like Airbnb and VRBO plummeted 47% from January to April, bookings slowly recovered in the following months. Experts theorize short-term rentals in remote markets offer a social distance-friendly experience, with multiple bedroom-units and whole homes furnished with full-service amenities, including kitchens, making longer-term stays more convenient.

Travel 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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For Every Life, There is a Story

Wink Intel

April is Donate Life Month; this is a time to remember loved ones who gave the incredible gift of organ, tissue, and eye donation and to celebrate the impact made in the lives of recipients. This month, we remember Alexander M. Betts Jr. (AJ), the son of Wink’s CEO, Sheryl J. Moore and the significance of his profound gift. AJ opted to be an organ donor just six months prior to his passing and was able to save numerous lives as a result of his decision.

IT 52
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The Role of Big Data in Business Development

Dataversity

Click to learn more about author Mehul Rajput. With the huge amount of online data available today, it comes as no surprise that “big data” is still a buzzword. As the name suggests, business owners around the world now have a high volume and variety of information at their fingertips. But big data is more […]. The post The Role of Big Data in Business Development appeared first on DATAVERSITY.

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A New Retirement Security Framework Is Required to Meet Unprecedented Challenges Posed by “Peak 65” Moment

Wink Intel

WASHINGTON , March 30, 2021 /PRNewswire/ — The Alliance for Lifetime Income, a non-profit consumer education organization, today published a new economic report that spotlights how underprepared millions of baby boomers are for today’s retirement realities and proposes ideas for a new retirement security framework as we approach a historic demographic milestone in the US.

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Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. And research shows that companies who automate at scale are closing more deals than those who don’t.

Sales 26
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Athene Launches Fixed Indexed Annuity Designed to Maximize Long-Term Retirement Savings

Wink Intel

WEST DES MOINES, Iowa , March 30, 2021 /PRNewswire/ — Athene USA (“Athene”), a leading provider of retirement savings products, announced the launch of Athene AccuMax SM , a fixed indexed annuity that provides enhanced protected accumulation potential for “patient money” set aside for retirement or other long-term savings goals.

Loss 40
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How to Grow Your Social Presence Through Competitive Benchmarking

ArchIntel

ArchIntel™ -. Brent Barnhart , a writer and content critic, recently published an article that helps businesses grow their social presence through competitive benchmarking. In his article published on Sprout Social , Barnhart explained that competitive benchmarking is the process of comparing a company’s campaigns with those of its competitors. This strategic process allows a starter to establish a social presence, as well as set and achieve social media goals.

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Pacific Life Introduces Sustainable Bond Framework Strengthening Commitment to Environmental, Social, and Governance (ESG) Initiatives

Wink Intel

NEWPORT BEACH, Calif.–( BUSINESS WIRE )–Pacific Life announced today the introduction of a Sustainable Bond Framework under which framework it can issue Sustainable Bonds through the Capital Markets Group of its Institutional Division. “Our mission is to always deliver superior risk-adjusted investments that provide scalable and value-added solutions to our clients.

Finance 40
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10 Marketing Skills You Need to Climb the Corporate Ladder

Zoominfo

Marketing lives in a state of constant evolution. Trends and technologies regularly emerge and change the way we interact with customers, prospects, and each other. Still, there are essential skills that stand the test of time. Whether you’re an individual contributor with aspirations of becoming a manager, or a director forging your path to become a VP, you need to master these marketing skills to prove yourself worthy of climbing the corporate ladder.

Marketing 130
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Updates from Allianz Life, Athene and Investors Heritage

Wink Intel

New caps on AllianzIM Buffered Outcome ETFs; Investors Heritage Life offers climate-friendly index on new FIA; AccuMax is launched by Athene. New caps on AllianzIM Buffered Outcome ETFs. Allianz Investment Management LLC announced new upside caps for the April series of its Buffered Outcome ETFs suite: the AllianzIM US Large Cap Buffer10 Apr ETF and the AllianzIM US Large Cap Buffer20 Apr ETF.

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Why a Company New to Analytics Should Consider a UDAP

Domo

Start-ups and companies just embarking on a data analytics strategy have a secret advantage: a clean slate. Organizations that entered the analytics game decades ago suffer from complex data environments that slow the time to insight. New players, on the other hand, can start fresh and avoid the pitfalls of those who came before. Once upon a time, companies needed a different tool for every step of the data workflow: ETL to extract data from sources, warehouses to store it, search tools to find

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VAs suffer record outflows, but enjoy record assets

Wink Intel

As Morningstar’s quarterly VA sales report for 4Q2020 shows, the VA business is complicated, with record-high sales of index-linked VAs, record-high VA assets on the books, but record outflows from VAs overall. Go figure. The registered index-linked annuity, or RILA, has perhaps the least self-descriptive name in the entire annuity industry, and that’s saying something. .

Sales 40
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Security Benefit Life’s Secret Sauce

Wink Intel

Joe Wittrock, CIO at Security Benefit Life, explains how the firm’s investments outperform. Eldridge Industries, run by ex-Guggenheim president Todd Boehly, owns SBL, Billboard magazine and lots else. . There’s a belt-and-suspenders aspect to pegging the performance of a fixed indexed annuity (FIA)—a product that can’t lose money unless “surrendered” prematurely—to the movement of an index designed to move less than the market. .

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Investors Heritage Launches Heritage Income Advantage to Offer Innovative Guaranteed Retirement Income

Wink Intel

FRANKFORT, Ky.–( BUSINESS WIRE )–Investors Heritage Life Insurance Company (“Investors Heritage”) today announced the launch of a new fixed index annuity – the Heritage Income Advantage (“HIA”) – to help policyholders protect assets from market downturns, grow retirement savings, and secure a lifetime income stream. “We are excited to launch this new, industry-leading product on this 60 th anniversary of our first insurance policy sale,” said Robert M.