Decoding the Qualtrics deal: Was the firm a good fit for SAP?
CIO
MARCH 14, 2023
SAP’s acquisition of a majority stake at customer experience (CX) software firm Qualtrics back in 2018 for $8 billion was never a match made in heaven. Both companies remained incongruous to each other’s progress before Qualtrics was sold to Silver Lake and CPP Investments earlier this week , according to experts and analysts. “Even though Qualtrics is still a market leader and a strong product, it just didn’t fit very well with SAP’s strategy,” said Hyoun Park, principal analyst at research fir
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