Thu.Feb 10, 2022

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Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”. If that sounds familiar to you, then allow me to make a recommendation: Take a page out of product management’s book, and instead of thinking about success as what can be achieved WITH you, think about success as what can be

Learning 747
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5 Data Security Strategies Businesses Should Implement

Smart Data Collective

We have witnessed some horrifying data breaches over the last year. One of the worst was when a team of Chinese hackers penetrated the security of the Microsoft Exchange and accessed the accounts of over 250,000 global organizations. The Colonial Pipeline and SolarWinds were also victims to hackers. While large corporations like these will continue to be targets for data breaches, small businesses are also at risk.

Security 288
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Multi-threading campaigns by persona

Zoominfo

Scenario When you open an opportunity with one persona , typically the conversations center around the value propositions that pertain to them. To maximize the deal potential, add personas and position the product accordingly to showcase relevant features and benefits. This can increase the chances of a higher value deal and a closed-won opportunity.

Sales 100
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How Records of Processing Activities (ROPA) Can Benefit Your Business

Dataversity

GDPR introduced the Records of Processing Activities (ROPA) requirements to drive better accountability from organizations with their use of personal data. Before GDPR, organizations didn’t track how they used and shared personal data, making data privacy risks impossible to comprehend. Now GDPR mandates that organizations create and maintain essential information about how an organization uses personal data. […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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For most companies, RTO is still TBD

Zoominfo

After a Delta-ridden summer, businesses saw a rare glimmer of optimism in October and November 2021. Many employees were vaccinated, boosted, and looking forward to seeing their colleagues in the workplace. A slow but steady office reopening seemed imminent — then Omicron disrupted everyone’s plans. Companies were forced to rethink their immediate strategy for returning to onsite work.

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How to Create a Competitor Landscape Analysis Fast

Netbasequid

Competitive intelligence is all about sharpening your brand’s situational awareness. These days, if you’re not using everything at your disposal to elevate your market understanding of the players within your category, you’re toast. Innovative brands save themselves a lot of frustration by turning over every stone in pursuit of competitive intelligence that they can leverage.

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Speech Analytics: Why It’s Important for Improving the Customer Experience – NLP and Domain-Specific AI Success Stories Included

Evalueserve

Businesses lose about $62 billion a year to poor customer experience (CX). Why? Because they have an incomplete picture of the customer experience and the problems at hand. The customer experience is immensely important to the success of any business. A good CX can lead to upwards of 70% better customer loyalty and increase recommendations to friends by 65%.

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Using Big Data Analytics to Combat White-Collar Crime

Dataversity

In the era of globalized markets, burgeoning international trade, complex financial systems, ever-evolving compliance and regulatory landscapes, and rapid technology advancement, white-collar crime has unfortunately seen a significant uptick in scale, variety, and sophistication. Whereas white-collar crime used to conjure images of high-flying executives stealing from company coffers, the modern landscape is much more complex, […].

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Cloud VPN Technology Makes Accessing Sports Content Easier

Smart Data Collective

Cloud technology has completely transformed the ways that we access online content. A variety of streaming services use the cloud to connect users with the content they are looking for. Dacast has a post on the 15 best cloud streaming services. Many businesses are leveraging these solutions to provide content to their viewers, since 94% of them have discovered that it is the best way to grow their brands.

Sports 171
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Data Security Standards Are Evolving in Response to Rising Threats

Smart Data Collective

Cybersecurity is a growing concern. In 2018 alone, over 1,200 data breaches were orchestrated and nearly 450 million records were compromised. There will be more pressure to improve cybersecurity as these threats escalate. We have a problem with data security. We are more than 70 years into the digital age. We have found that data is one of the most important assets a person or company can have, and the threats of destruction and theft are constantly looming.

Security 188
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.