Thu.Jul 29, 2021

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Why You Must Leverage Encryption for Data Protection in the Digital Transformation Era

Smart Data Collective

The race to embrace digital transformation is on and a lot of organizations are doing everything possible to ensure they digitize every piece of information; this is, however, putting at greater risks of cyber-attacks and data breaches. Taking into account that the global spend on digital transformation is projected to hit an astonishing $2.39 Trillion by 2024 , it’s obvious that data security challenges will hit new heights.

Alliance 264
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How Artificial Intelligence Can Improve Diagnostic Health Care

Dataversity

Click to learn more about author Ahmer Inam. How might artificial intelligence (AI) help physicians diagnose medical conditions more effectively? This question grows more important each year. Approximately 400,000 hospitalized patients experience some type of preventable harm each year, costing the health care industry $20 billion, according to NCBI.

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How to Use HubSpot Adaptive Testing for Websites That Drive Inbound Growth

Weidert Group

Experimentation, constant adjustment, and continuous improvement are key aspects of growth-driven design (GDD) websites, an essential part of an inbound growth strategy. Once a website is launched, you commit to putting new ideas to the test , measuring outcomes, and optimizing web pages as you grow the site and learn about what delights your customers and prospects.

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How Givaudan Active Beauty has grown globally by remaining locally-minded

ATTEST

When launching into new markets, or managing multiple different regions, having a one-size-fits-all approach has too often held companies back. Navigating cultural nuances as a global business can be tricky, yet taking the time to understand this can be the key ingredient to competitive advantage. A shining example of this in practice is global manufacturer of flavours, fragrances and active cosmetics, Givaudan Active Beauty.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Fuld + Company Helps Global Energy Company Benchmark its Production Operations Through Competitor Insights

Fuld

Background. A global energy company wanted to learn more about how their competitors are structured within their production facilities to help provide insight on operational challenges and inefficiencies. Working with Fuld + Company, the client was able to gain insight on the organizational structure, asset management strategies, and staffing models of selected industry peers.

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PPC Reporting That Shows the Impact of Your Ad Spend

Similarweb

Like all successful relationships in life, a good client-agency relationship is all about communication. . Effective PPC reporting and SEM reporting support ongoing communication and can reveal key opportunities to your clients. Finding the right analytics, agency intelligence , and automation tools can speed up this process and help you improve results over time. .

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The Role of Cloud Marketplaces in Creating and Optimizing a Cloud Go-to-Market Strategy

Intriccately

Insights from today's post are from Nicole Wojno Smith , VP of Marketing at Tackle. Nicole has 15 years of experience in building brands, implementing programs that align marketing and sales, and championing team and revenue growth. She was also named one of Intricately's 75 Cloud Revenue Influencers to Follow in 2021.

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The Rise of Open-Source Databases: What You Need to Know

Dataversity

Click to learn more about author Kevin Kline. Tech pros must balance productivity with cost and complexity every day, and those who work with database platforms are further challenged as open-source databases become more commonplace. Additional complications range from the transition to remote work to the rising demand for data processing, compliance with GDPR, and […].

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Digital Ads Soar for Summer Spirits

Pathmatics

Nothing screams "summer" quite like an ice-cold beer or refreshing rum punch — and this year, vaccinated Americans will finally be able to share a drink with friends.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Upcoming Training & Certification courses

SCIP

TRAINING & CERTIFICATION. Upcoming training & certification through SCIP. Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 out of 5. Register for 2 workshops and get the third free ! September 21-23. Tools & Practices to Boost Go-To-Market Success.

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Top 20 Social Media Statistics to Know for Effective Marketing

Netbasequid

Social media has become as ingrained in our daily lives as putting on our clothes in the morning. And every demographic of consumer is on it – scrolling, posting and engaging with brands and with each other. Savvy companies today are harnessing these platforms to promote to specific segments – and they’re wise to do so for many reasons. This post will share 20 social media stats that demonstrate why social media is the place to be, and offer some creative ways to approach marketing there.

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How Future Battery Tech Will Define the Future of Mobility

Evalueserve

Introduction. Electric vehicles (EVs) are the future of the automotive sector, and not a distant one. EVs, in their various forms, from plug-in hybrids (PHEVs) to battery electrics (BEVs) as well as the upcoming hydrogen fuel cell EVs (FCEVs), are racing towards ubiquity carried along by the fervour for the net-zero carbon emissions by 2050 mission.