Mon.Mar 21, 2022

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Product Marketing Advice In 2022 From the Experts

Crayon

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. In other words, multitasking – strategically – is the name of the game for product marketers.

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Big Data Makes Smart Buildings the Norm in the 21st Century

Smart Data Collective

You have probably heard a lot talk about the Internet of Things (IoT). It is one of the biggest trends driven by big data. It is popular because billions of devices will be connected in the future. The IoT sector is predicted to generate over £7.5 trillion across the world. In fact, McKinsey Global predicts homes, offices, worksites, retail settings, and factories to generate around £3.55 trillion by the end of 2025.

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How Automation Can Help Scale Recruiting Efforts

Zoominfo

The Great Resignation has created one of the hottest labor markets in living memory. As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. Like with sales, being early to conversations with candidates improves your chances. With the average hiring cycle close to 29 days , shortening this timeframe, while maintaining the quality of the candidate’s experience, can result in big

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How is the ‘Mesh’ Resolving Bottlenecks of Data Management

Smart Data Collective

If you are stuck with dumping data into warehouses and lakes then you are most likely not prepared for what’s coming up next. We are sliding into Web 3.0, an era of decentralization that trusts local ownership. This era is changing data as we know it. It has begun to testify its worth with products across industrial use-cases. Data Mesh which is the latest addition to the stack is saving data teams from the hassle of producing qualitative data for all business types.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Few current trends in the world of work have attracted attention — and speculation — quite like the “Great Resignation.” The COVID-19 pandemic triggered the most singularly significant shift in workplace dynamics in recent memory, and the subsequent exodus of employees has shaken every industry in virtually every region. But what’s really driving this shift?

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Getting Your Social Analytics Game in Shape for 2022

Netbasequid

As the first quarter of 2022 hurtles along, this is a good time to gear up for greater accomplishments in the coming months. Let’s get your social analytics game in shape to win in 2022! Many brands have forgotten the importance of social analytics to business. This is partly because there is a lot of noise to get through for anyone looking to derive meaningful insights from social.

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Wink, Inc. Releases 4th Quarter, 2021 Deferred Annuity Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — . NEWS RELEASE. . STRUCTURED ANNUITIES SLAY PREVIOUS RECORDS! . Wink, Inc. Releases 4 th Quarter, 2021 Deferred Annuity Sales Results. Des Moines, Iowa. March 16, 2022 – Wink’s Sales & Market Report is the insurance industry’s #1 resource for annuity sales data since 1997. Sixty-three indexed annuity providers, 46 fixed annuity providers, 69 multi-year guaranteed annuity (MYGA) providers, 15 structured annuity providers, and 45 variable ann

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Ep. 515 – Lisa Wilding-Brown, Chief Executive Officer of InnovateMR, on the Characteristics of a Fraudulent Respondent and how to Filter Them Through Survey Design

Happy Market

Our guest today is Lisa Wilding-Brown, Chief Executive Officer of InnovateMR. InnovateMR is an independent sampling and ResTech company that delivers Faster Answers™ from business and consumer audiences utilizing technologies to support agile research. Lisa is a veteran of the marketing research industry and has served as an executive at uSamp. Find Lisa Online: LinkedIn: [link] [link].

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3 Vital Concerns for Companies Running Hybrid-Cloud Environments

Dataversity

The benefits of the cloud – reduced capital expenditures, greater IT flexibility, business efficiency, competitive advantage – are compelling. So much so that, not so long ago, people were predicting organizations would move their entire computing infrastructure to the cloud, and nothing would be left on-premises. It, of course, never happened. Instead, organizations have embraced […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Women Leaders of the Industry, Part 2: Jacinda Norvell

Wink Intel

In the second installment of the Women Leaders of the Industry interview series, Jacinda Norvell, senior managing director at Truist Wealth, provides her thoughts and experiences on the financial industry, as well as advice on how to lead a good work-life balance. Click HERE to read the full story via BISA. The post Women Leaders of the Industry, Part 2: Jacinda Norvell appeared first on Wink.

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Life Direct Marketer Group Elects President

Wink Intel

Nicole Buckenmeyer is the new president of the Life Insurance Direct Marketing Association. LIDMA represents companies and individuals that sell life insurance through direct mail programs, call centers, websites and other direct marketing channels. C lick HERE to read the full story via ThinkAdvisor. The post Life Direct Marketer Group Elects President appeared first on Wink.

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Commissioner Lara and legislative leaders urge insurance companies to withdraw all financial support for Russian regime

Wink Intel

LOS ANGELES — California Insurance Commissioner Ricardo Lara issued a Notice to all insurance companies doing business in California to review their financial holdings and take immediate steps to identify and divest from any direct investments in Russian assets or property that could support the Russian regime in the wake of its unjustified military invasion of Ukraine.

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Finseca and Forum 400 have Officially Merged

Wink Intel

WASHINGTON, D.C. (March 1, 2022) – Finseca and Forum 400 have officially merged and created Forum 400, a Finseca Community. On July 15, 2021, Finseca and Forum 400 announced an intent to explore a merger, and today, after an extensive due diligence process conducted by a task force of the Forum 400 current and past presidents in collaboration with Finseca’s leadership, as well as an overwhelmingly supportive membership vote, Finseca and Forum 400 are pleased to merge.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Study Finds Tomorrow’s Retirees Feel Less Financially Secure Than Today’s

Wink Intel

A survey of retirees and near-retirees released today demonstrates the comparative financial security today’s retirees enjoy, in contrast to the expectations of workers who will be retiring in the years and decades to come. The study was conducted by the Insured Retirement Institute (IRI) in partnership with American Equity Investment Life Insurance Co. and Eagle Life Insurance Company.

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‘Private equity’s insurance innovation needs a risk check’: Risk. net

Wink Intel

All innovations have their downsides. From the bicycle to social media, inventions that provide great benefits to their users can leave others behind. Private equity’s new brainwave for the insurance industry – reinsure everything in Bermuda, boost allocations to structured credit and discount liabilities – is no different. [This article appeared today at Risk.net.].

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Individual Annuity Sales Continue to Grow: Wink

Wink Intel

What You Need to Know. [Structured] annuities were the growth leaders. MYGA sales fell. Traditional fixed annuity sales increased a little. Annuity issuers and buyers favored products with the most flexible crediting rates in the fourth quarter of 2021. Overall sales increased 8.1% between the fourth quarter of 2020 and the fourth quarter of 2021, to $61 billion, according to new issuer survey data from Wink.

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Deferred annuity sales reach $243 billion in 2021: Wink

Wink Intel

“This was both a record-setting quarter and a record-setting year for structured annuity sales,” said Moore. “The 2021 sales topped the prior year’s record by nearly 59%! And soon, more companies will enter this growing market.” . Click HERE to read the full story via RIJ. The post Deferred annuity sales reach $243 billion in 2021: Wink appeared first on Wink.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr