Cipher
MARCH 10, 2022
Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants. Secondary market research (also: “dark research) uses existing sources of information to build a more complete understanding of the topic being researched.
Crayon
MARCH 10, 2022
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Ankita Asthana of Fosfor by Larsen & Toubro Infotech.
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Smart Data Collective
MARCH 10, 2022
Big data has become a core aspect of modern web marketing. Companies need to use data to optimize their websites and get the most value out of their digital marketing strategies. Over 1.1 trillion megabytes of data are created every day. The majority of this data is generated over the Internet. This gives companies a huge opportunity to bolster their online marketing strategies by leveraging big data to the best of their abilities.
Zoominfo
MARCH 10, 2022
March marks Women’s History Month, and to celebrate and uplift the voices of women, our employees compiled a list of their favorite books written by women. From captivating works of fiction to powerful memoirs, these 30 books are insightful reads for those looking to gain more perspective on female experiences or simply enjoy a thrilling story. “ All About Love” by bell hooks “In 13 concise chapters, hooks examines her own search for emotional connection and society’s failure t
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
MARCH 10, 2022
Data analytics is giving us more insights into many of the most pressing challenges that we have faced as a society. More policymakers are using data to make more informed decisions. Analytics Insight shared a list of 10 major ways that big data is changing politics. The biggest benefits relate to using big data to understand voters and create models of voting patterns in various districts.
Owler
MARCH 10, 2022
Inbound vs. Outbound Sales - Which is Best For Me? As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? Though they appear similar, there is a subtle yet essential difference between inbound and outbound sales — and that is who initiates the sales process.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Dataversity
MARCH 10, 2022
A sustainable and equitable world is the holy grail – a world in which planet comes before profit; where equality, diversity, and inclusion are a prerequisite; and where ethics are baked into every aspect of our society and business. While this may seem like decades away from becoming a reality, there is hope. If the UN […]. The post 5 Ways Data Can Help Save the Planet appeared first on DATAVERSITY.
Stellar Consulting
MARCH 10, 2022
Andrew King , a Business Intelligence Consultant at Stellar has recently worked on Power BI reporting for Toyota New and Used Vehicles, specifically providing a view of Dealer Key Performance Indicators. The reports will allow Dealers and business support users access to sales and customer service metrics. It will display KPI progress monthly and quarterly.
Weidert Group
MARCH 10, 2022
Imagine tailgating before a beautiful Sunday afternoon football game. Everything is perfect, except your friend shows up empty-handed, failing in his only responsibility: bring the beer. What he knows and you don’t (yet) is that he automated the delivery of a truck equipped with tap handles and fresh suds from the local brewery. That brewery has an open API (application programming interface), and your friend uses HubSpot Operations Hub !
Contify
MARCH 10, 2022
The post How Pharma Companies are Using Modern Market & Competitive Intelligence Platforms appeared first on Contify Market and Competitive Intelligence Platform - Blog.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Stellar Consulting
MARCH 10, 2022
Stellar and Talend. Great news! Stellar has finalised the partnership agreement with Talend. Talend provides a single, unified platform for data integration, data integrity, data governance, and real-time data delivery. It provides software solutions for data preparation, data quality, data integration, application integration, data management and big data.
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