Mon.Jan 30, 2023

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It Takes a Village: How to Elevate Your CI Program Through Multi-Threading

Crayon

As a Customer Success Manager here at Crayon, I have seen over 100 CI programs in action. Nearly all of them have the same success criteria: “Enabling the sales team to win competitive deals and transforming their approach to the competition from reactive to proactive”. At a high level, these are the ideal criteria for a well-run CI program—but what does success look like at a more granular, day-to-day level?

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3 AI-Based Strategies to Develop Software in Uncertain Times

Smart Data Collective

AI technology is becoming increasingly important for software developers. We talked about some of the ways software developers can create successful AI applications. However it is equally important to use existing AI tools strategically to improve the quality of the software app lications that you are trying to design. AI Technology is Driving Major Changes in Software Development in an Uncertain Economy As 2022 is slowly coming to an end, we can’t say this is precisely what we thought the

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Make Smarter Pricing Decisions with Online Price Comparison Software

Cata Crops

Pricing decisions are difficult. Making pricing decisions is one of the most difficult facets of running a business. It’s important to set prices that are fair and attractive to customers but also high enough to ensure you turn a profit. They have a direct impact on revenue and profit, yet many companies don’t have access … Continue reading "Make Smarter Pricing Decisions with Online Price Comparison Software" The post Make Smarter Pricing Decisions with Online Price Comparison

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5 Proven Tips for Utilizing AI with PPC Advertising in 2023

Smart Data Collective

Every year, we hear new stories about how artificial intelligence technology is becoming more integral to the marketing profession. In 2022, one of the biggest breakthroughs ever was the emergence of AI art. However, there are other benefits of AI in marketing that get less publicity. One of them is the use of AI in PPC marketing. As we have stated in the past, AI has led to both new opportunities and complications in the field of PPC advertising.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Make Smarter Pricing Decisions with Online Price Comparison Software

Cata Crops

Pricing decisions are difficult. Making pricing decisions is one of the most difficult facets of running a business. It’s important to set prices that are fair and attractive to customers but also high enough to ensure you turn a profit. They have a direct impact on revenue and profit, yet many companies don’t have access … Continue reading "Make Smarter Pricing Decisions with Online Price Comparison Software" The post Make Smarter Pricing Decisions with Online Price Comparison

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Ep. 601 – How Bias Can Frame Your World View with Jessica Nordell, Author and Speaker

Happy Market

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the University of Wisconsin-Madison, Find Jessica Online: LinkedIn: [link] The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias: [link] Find Jamin Online: Em

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Diversity Matters in the Sales Industry

Owler

Derrick Jenkins, Head of Marketing at Owler, answered a few questions regarding the role diversity plays in the sales industry and provided great recommendations for sales leaders to follow. Why is it important to have a diverse sales team? “Diversity is beneficial and critical to the long-term success of any business. It's even more critical for sales teams to be diverse because as the workplace has evolved, so has your customer.

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2023: Mitigating Data Debt by Knowing or by Guessing?

Dataversity

One of the newer data buzzwords is “data debt.” Actually, it is approximately 10 years old, and it became popular ever since agile people realized that postponing things creates not only technical debt, but certainly also data debt. Will we, in 2023, be better at not creating so much data debt, and will it be […] The post 2023: Mitigating Data Debt by Knowing or by Guessing?

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Six Principles of Dashboard Information Architecture

GoodData

Designing a dashboard that users will love? Follow these 6 key principles of information architecture to make data navigation a breeze.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Making Data FAIR for All

Dataversity

It is tempting, when pursuing a project that requires heavy use of data, to focus just on that particular project. Collect or locate the data needed to answer the question at hand, work out the conclusions based on that data, act on the conclusions, and discard the data. But there has been a growing awareness, […] The post Making Data FAIR for All appeared first on DATAVERSITY.

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Annuity Sales Jump 22% YoY to New Record

Wink Intel

Investors grasping for guaranteed retirement income, combined with rising interest rates, spurred total annuity sales to reach a record $310.6 billion in 2022, according to a new report. Last year’s total annuity sales topped the record set in 2008 by 17%, Limra says it found in its annual individual annuity sales survey. Click HERE to read the full story via Financial Advisor IQ The post Annuity Sales Jump 22% YoY to New Record appeared first on Wink.

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Data Analytics Helps Marketers Substantially Boost Image SEO

Smart Data Collective

Data analytics technology has become a very important element of modern marketing. One of the ways that big data is transforming marketing is through SEO. We have previously talked about data-driven SEO. However, we feel that it is time to have a more nuanced discussion about using big data in SEO. You may want to leverage data analytics to improve the SEO of your images.

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Principal Financial Group® Announces Full Year and Fourth Quarter 2022 Results

Wink Intel

Declares first quarter 2023 common stock dividend Company Highlights Full year 2022 net income attributable to PFG of $4.8 billion, or $18.85 per diluted share, includes $3.3 billion of income from exited business. Fourth quarter 2022 net loss attributable to Principal Financial Group ® , Inc. (PFG) of $10 million, or $0.04 per diluted share, includes $514 million of loss from exited business.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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DALBAR Annuity Service Award Winners Excel at Meeting Investor Needs

Wink Intel

MARLBOROUGH, Mass.–( BUSINESS WIRE )–DALBAR today announced the winners of the 2022 Annuity Service Award which recognizes those annuity companies providing the highest quality customer service in the industry. Annuities offer features that can help investors in multiple ways, including options for lifetime income, growth potential and protection from uncertain markets.

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Majority of Americans are More Concerned About Paying Bills Right Now Than Financial Future

Wink Intel

Allianz Life study finds many Americans are prioritizing present needs at the cost of their retirement Key findings: 67% are more concerned about paying bills right now than saving for their financial future 82% worry rising inflation will continue to have a negative impact on the purchasing power of their income in the next six months 77% think the market will continue to be very volatile in 2023 January 24, 2023 10:00 AM Eastern Standard Time MINNEAPOLIS–( BUSINESS WIRE )–The maj

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Nippon Life to Commit Further $1 Billion in Resolution Life, Following Strategic Partnership with Blackstone

Wink Intel

HAMILTON, Bermuda–( BUSINESS WIRE )–Resolution Life today announced that Nippon Life Insurance Company (“Nippon Life”) has agreed to invest an additional commitment of $1 billion in Resolution Life — a leading global life and annuity insurance consolidation business — following the recently announced strategic partnership between Resolution Life and Blackstone.

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Finseca: Pulse Check – Has your Financial Security Been a Priority Thus Far in 2023? It needs to be.

Wink Intel

WASHINGTON , Jan. 30, 2023 /PRNewswire/ — Though no plan is perfect, and it will evolve just as everything else in life, your financial security should be a priority this year. With 2023 just getting underway, consumers should take a moment to check off these five to-dos to ensure their financial security starts off on the right track in 2023.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Cetera To Acquire Securian Financial’s Retail Wealth Business

Wink Intel

LOS ANGELES and ST. PAUL, Minn. , Jan. 25, 2023 /PRNewswire/ — Cetera Financial Group (Cetera), one of America’s largest networks of financial professionals, announced today that it has entered into a definitive agreement to acquire the retail wealth business of Securian Financial Group, Inc. (Securian Financial). Under the agreement, Cetera will acquire certain assets related to Securian Financial Services, Inc. – Securian Financial’s broker-dealer, registered investment a

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Nearly seven in 10 investors say they may continue working in retirement

Wink Intel

With volatility the new norm, investors and advisors are rethinking what post-retirement life will look like COLUMBUS, Ohio , Jan. 25, 2023 /PRNewswire/ — Turbulent market conditions and rampant inflation have forced investors to consider working after their retirement, according to Nationwide’s eighth annual Advisor Authority survey , powered by the Nationwide Retirement Institute.

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FINRA Asks Members to Check RILA Disclosures

Wink Intel

The Financial Industry Regulatory Authority says financial firms should be ready to show examiners what they tell investors about registered index-linked annuities. The Washington-based organization has added a line about RILAs to the variable annuity section in a report on its examination and risk monitoring priorities for 2023. “If your firm offers registered indexed-linked annuities (RILAs), do the products’ disclosures address buffer and cap rates, as well as market value adjustment risks?

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Web-Based Life Marketer Sues Swiss Re

Wink Intel

Cayo, a company that developed a system for selling life insurance through the web, is suing U.S. subsidiaries of Swiss Re over problems with a digital life insurance sales initiative. Cayo filed a complaint against Swiss Re America Corp. and two other Swiss Re businesses — Lumico Life Insurance Co. and iptiQ Americas — in a Colorado state court in Denver in October.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Some Life Insurance Producers Might Need Planners: Survey

Wink Intel

Financial advisors could find pockets of demand for their services at life insurance agencies. About 14% of independent life insurance producers surveyed said their agencies hire outside firms to provide financial planning and wealth management services for the clients, according to a life producer survey conducted by LIMRA and the National Association of Independent Life Brokerage Agencies.

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Mutual of Omaha Begins Building Headquarters Tower

Wink Intel

Mutual of Omaha began construction Wednesday of a 44-story tower that will add 800,000 square feet to its headquarters office space in downtown Omaha, Nebraska. The policyholder-owned mutual insurer already has 1.7 million square feet of office space in Omaha. Mutual of Omaha sells life insurance, Medicare supplement insurance, long-term care insurance, annuities and other life and health products.

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Higher Rates Rocket Fixed Annuities to New Sales Growth Dimension

Wink Intel

Rising credit rates and a strong market led to stunning growth numbers for U.S. sales of individual fixed deferred annuities in the fourth quarter of 2022, according to new, preliminary issuer survey results from LIMRA. Total sales of individual annuities soared 39% between the fourth quarter of 2021 and the latest quarter, to $87 billion. Sales of variable annuities fell 30%, year over year, to $22.5 billion.

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Biggest Threat to Life and Annuity Issuers This Year Might Be Themselves

Wink Intel

Earnings releases for the fourth quarter of 2022 could continue a period that’s just fine for U.S. life and annuity issuers, as long as they don’t do anything to sink the boat. The issuers posted pretty good earnings for the first three quarters of 2022, and life insurance analysts at an S&P Global insurance conference struggled Thursday to come up with ideas about major threats facing life and annuity issuers now.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How Life Expectancy Perceptions Affect Annuity Purchases

Wink Intel

Researchers’ own “objective” life expectancy estimates have a bigger correlation with how likely U.S. consumers are to own annuities than the consumers’ own life expectancy estimates do, researchers say. When Karolos Arapakis and Gal Wettstein calculated a consumer’s life expectancy themselves, one year of extra life expectancy correlated with an increase in the probability that a consumer would ever buy an annuity by 0.2 percentage points, to 9%, according to a new working paper.

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Investors scrambling to lock in rates propel annuity sales to record highs

Wink Intel

In the aftermath of the 2008-09 financial crisis, Americans flocked to the safe gains provided by fixed annuities and sales soared. It is happening again. Click HERE to read the full story via INN The post Investors scrambling to lock in rates propel annuity sales to record highs appeared first on Wink.

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AIG sacks top financial exec after alleged disclosure breach

Wink Intel

American International Group today announced that it terminated Mark Lyons from his position as AIG’s interim chief financial officer and executive vice president, global chief actuary and head of portfolio management “after the company became aware that he violated his confidentiality/non-disclosure obligations to the company.” These violations were unrelated to the company’s financial statements, financial reporting generally and related disclosure controls and procedures, or reser