The backbone of any thriving business is a great product or service that customers love. But even great products stumble if they don't hit the market at the right time, in the right way.
Whether you’re launching a new product or service, or releasing a new feature, you’ll need a comprehensive go-to-market (GTM) plan that's grounded in data and focused on customer success.
A go-to-market (GTM) strategy is an action plan for selling your service or product and acquiring customers. Unlike a business plan, which covers funding and long-term goals, your go-to-market plan describes the specific steps you’ll take to get customers to buy your products – addressing marketing, sales, and distribution tactics.
Learn with Intricately in our Account-Based Academy
Over the past several weeks, we've launched the first, second, and third modules within our Account-Based Academy, which provides actionable tips for cloud marketers and sales teams.
Today, we're thrilled to announce the launch of our fourth collection of content, focused on go-to-market strategy.
A successful go-to-market plan requires a deep understanding of your target customer, a competitive pricing model, and a savvy distribution and sales strategy.
Questions we'll answer:
In the coming weeks, we'll be posting new lessons and curated content collections that will help your teams operate more efficiently as a go-to-marketing team.
Click below to start exploring today.
