Crayon

MAY 24, 2021

A Google search for “sales and marketing alignment” yields dozens of case studies and blog posts ( including one that we wrote ). This is unsurprising; it’s generally taken for granted that getting sales and marketing on the same page is of the utmost importance. And it is important—that’s inarguable. Although the day-to-day lives of salespeople and marketers are often considerably different, there’s clearly a unifying goal: revenue growth.

Marketing 455

Marketing Marketing Sales Management 455

Cipher

MAY 24, 2021

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Conducting effective market and competitive intelligence (M/CI) is no easy feat: it demands high-quality data, sophisticated software, and an expert team. It’s important the entire organization buys into the merits of M/CI, supports the M/CI function, and contributes valuable intelligence and insights to the process.

Competitive Intelligence 327

Competitive Intelligence Competitive Intelligence Intelligence 327

Alexa

MAY 24, 2021

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”. To build an optimal user experience, you need clearly defined customer journey touchpoints that move prospects through the purchase process.

Education 328

Education Competitor Analysis Advantage Advantage 328

Zoominfo

MAY 24, 2021

The COVID-19 pandemic has fundamentally changed the way we view the office. As life gradually returns to the new normal, companies across the globe are reevaluating how and where their employees should work. Many companies are scaling back on office space while others are reinvesting in their physical footprint. Some are going entirely remote, while many are implementing a hybrid model.

Pharmaceutical 130

Pharmaceutical Research Information Business 130

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Domo

MAY 24, 2021

Everyone loves a one-stop shop. It offers convenience and efficiency. And in an age when time is of the essence—i.e., there’s no time to wait for answers or to make decisions—a one-stop shop can be a business’s best friend. In the world of technology, a Unified Data Analytics Platform (UDAP) is the equivalent of a one-stop shop. That’s because it’s built to consolidate the analytics stack and the data stack, which means the entire data lifecycle—from connection to the final visualization and

Gaming 98

Gaming Knowledge Research Management 98

Dataversity

MAY 24, 2021

Analysts predict the big data market will grow by over $100 billion by 2025 due to more and more companies investing in technology to drive more business decisions from big data collection. The post The Dos and Don’ts of Navigating the Multi-Billion-Dollar Big Data Industry appeared first on DATAVERSITY.

Technology 97

Technology Technology Marketing Marketing 97

Moz

MAY 24, 2021

If you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and how they can help you step up your SEO game.

Gaming 83

Gaming 83

Digimind

MAY 24, 2021

Marketers are interesting folk. Sure, they’re just like you and me, work hard, take care of their families, and so on, but true marketers never truly turn it off, even when actively involved in the most mundane of things. A marketer could be watching a TV series, like GoT or West World , and suddenly start mentally working on that day’s unfixed challenges - Larry David could be whining about something irrelevant on Curb Your Enthusiasm , and they’re thinking about things like brand identity, soc

Marketing 81

Marketing Marketing Management IT 81

SCIP

MAY 24, 2021

ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP). This new-to-world study introduces the concept of digital transformation intelligence (DTI) and explores its practice, processes, and impact on organization agility. The results highlight three interrelated components of DTI practices: strategy , organizational structure and processes , and digital capabilities that impact the agility of the company.

SCIP 52

SCIP Battlecard Intelligence Intelligence 52

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Wink Intel

MAY 24, 2021

— FOR IMMEDIATE DISTRIBUTION — . NEWS RELEASE. . INDEXED LIFE SALES BACK ON THE UPTICK, AS DEATH KNELL SOUNDS FOR TRADITIONAL UL. Wink, Inc. Releases Fourth Quarter, 2020 Life Sales Results. Des Moines, Iowa. May 20, 2021 – Wink, Inc. released the fourth quarter, 2020 life sales results in its 94 th edition of Wink’s Sales & Market Report.

Sales 52

Sales Due Diligence Competitive Intelligence Benchmarking 52

Owler

MAY 24, 2021

Happy May, and welcome to our second installment of the Owler Quarterly Newsletter. We have some exciting enhancements to announce this quarter! Quick reminder, if you didn’t see our Q1 newsletter, Check it out here. We hope you’re enjoying our two newly-launched features - custom lists and saved searches! If you haven’t checked them out yet, what are you waiting for?

Globalization 52

Globalization Profiling Innovation Learning 52

Wink Intel

MAY 24, 2021

Non-Variable UL. Sales for the fourth quarter of 2020 were $740 million, compared with sales of $1,076 million for the fourth quarter of 2019. Fourth quarter non-variable life sales were up more than 18% when compared to the previous quarter and down more than 31% as compared to the same period last year. Sales of non-variable UL for 2020 were $2,794 million, a decline of more than 22%.

Sales 52

Sales Banking 52

Pathmatics

MAY 24, 2021

We’re thrilled to announce that Pathmatics has been acquired by Sensor Tower, a leading provider of market intelligence and insights for the mobile app economy.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Intriccately

MAY 24, 2021

Intricately’s cloud data empowers go-to-market teams with a granular view into the many sectors of the cloud infrastructure market.

Marketing 52

Marketing Marketing 52

Wink Intel

MAY 24, 2021

Transamerica Corp. is under review by the Iowa Insurance Division for a rash of complaints related to the company’s taking over customer service for Vanguard Annuity in December. People who complained to the Insurance Division or the Iowa Attorney General said they couldn’t get through to Transamerica, an investment, retirement and life insurance company, to check on their investments, make transfers or seek payouts after the death of a loved one. “I want to know if this compan

40

40

Alexa

MAY 24, 2021

You’ve realized the value of conversational marketing, and are excited to launch your company’s first chatbot. You’ve received buy-in from leadership, but how are you actually going to measure your chatbot’s success? You’ll need to start with some objective data that can help you make sense of chatbot performance. Since there are so many different ways to measure performance, you need to narrow down what chatbot key performance indicators (KPIs) you should be following on a regular basis.

KPI 172

KPI Restaurants Sales Marketing 172

Wink Intel

MAY 24, 2021

Rock Island Ill., May 19, 2021 (GLOBE NEWSWIRE) — Rock Island, Ill. – Royal Neighbors of America has selected recipients for the 2021 scholarship program. Celebrating 60 years of supporting post-secondary education, more than $146,000 has been awarded to support the education of 31 of its members. . “It’s amazing that we have been able to support our members’ pursuit of a post-secondary education for 60 years,” President and CEO Cynthia Tidwell said.

Education 40

Education Learning IT 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Domo

MAY 24, 2021

You need data to run your business. When done right, your data guides stakeholders to critical business insights that allow you to make decisions and move forward with confidence. When done wrong, however, you wonder what part of the puzzle you’re missing, if another direction is better, and how anyone could get answers from the mountains of data you’re storing.

Business Intelligence 136

Business Intelligence Intelligence Intelligence Business Environment 136

Wink Intel

MAY 24, 2021

BISA is pleased to introduce its 2021 Rising Star class. These young professionals demonstrate excellence in their contributions and dedication to their organizations and the financial services industry. To learn more about these individuals, click here. . BISA 2021 Rising Stars. . Anika Hewitt, Knighthead Annuity and Life Assurance Company. Anna Sciortino, MassMutual.

Banking 40

Banking Security Security Technology 40

Dataversity

MAY 24, 2021

Analytics democratization enables members of your team to find and analyze data to make impactful, data-driven decisions – without expert assistance. The post Analytics Democratization: Start with a Maturity Roadmap appeared first on DATAVERSITY.

Learning 98

Learning Education Information 98

Wink Intel

MAY 24, 2021

CINCINNATI–( BUSINESS WIRE )–American Financial Group, Inc. (NYSE: AFG) announced today that the Ohio Department of Insurance has approved the sale of its Annuity businesses, consisting of Great American Life Insurance Company (GALIC) and its two insurance subsidiaries, Annuity Investors Life Insurance Company and Manhattan National Life Insurance Company, to Massachusetts Mutual Life Insurance Company (MassMutual).

Sales 40

Sales Loss Business IT 40

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business

Wink Intel

MAY 24, 2021

DES MOINES, Iowa , May 24, 2021 /PRNewswire/ — North American Company for Life and Health Insurance ® (North American) now offers an indexed universal life (IUL) insurance product that provides the death benefit protection only life insurance can offer, while accumulating potential long-term cash value for other purposes including to help supplement retirement income.

Briefing 40

Briefing Profiling Advantage Advantage 40

Wink Intel

MAY 24, 2021

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best analysis of the U.S. life/annuity (L/A) industry under the rating agency’s Best’s Credit Rating Methodology highlights how volatility has a significant impact on a L/A company’s balance sheet strength and operating performance, the first two building blocks in AM Best’s ratings process. The new Best’s Special Report , “Life/Annuity Benchmarking: Higher-Rated Companies Better Able to Withstand Volatility,” also shows how adequate and stable

Benchmarking 40

Benchmarking Analysis Capital Profiling 40

Wink Intel

MAY 24, 2021

WEST DES MOINES, Iowa–( BUSINESS WIRE )–FBL Financial Group, Inc. (NYSE: FFG) (“FBL Financial Group” or “the Company”) today announced that, based on the preliminary voting results from a special meeting of shareholders held today, FBL Financial Group’s shareholders have approved the previously announced transaction under which Farm Bureau Property & Casualty Insurance Company (“FBPCIC”) will acquire all of the outstanding shares of FBL Financial Group Class A and Class B common

Information 40

Information Security Security Management 40

Wink Intel

MAY 24, 2021

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has upgraded the Financial Strength Rating to A+ (Superior) from A (Excellent) and the Long-Term Issuer Credit Ratings (Long-Term ICR) to “aa-” (Superior) from “a+” (Excellent) of National Life Insurance Company (NLIC) (Montpelier, VT) and its wholly owned subsidiary, Life Insurance Company of the Southwest (Addison, TX).

IT 40

IT Capital Profiling Market Segmentation 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Wink Intel

MAY 24, 2021

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best believes life insurance companies’ regulatory burdens and costs could be eased by a recent court ruling overturning regulations geared toward increased consumer awareness in New York life insurance and annuity sales. The state’s Supreme Court Appellate Division recently struck down the rules known as Regulation 187 as being unconstitutionally vague.

Sales 40

Sales Globalization Research Information 40

Wink Intel

MAY 24, 2021

MINNEAPOLIS–( BUSINESS WIRE )–Effective risk management is more important to financial advisors than generating the highest returns in client portfolios, according to the inaugural RIA Retirement Risk Review Study* from Allianz Life Insurance Company of North America ( Allianz Life ). Nine out of ten financial advisors surveyed believe it is important to manage risk in client portfolios.

Due Diligence 40

Due Diligence Management Security Security 40

Wink Intel

MAY 24, 2021

Wink Inc. says fixed universal life, indexed life and whole life sales sales fell to about $1.7 billion in the fourth quarter of 2020, down from about $2.5 billion in the fourth quarter of 2019. Low interest rates and the effects of the COVID-19 pandemic continued to weigh on sales of permanent life products, despite results from other surveys suggesting that the pandemic has increased consumer interest in life insurance.

Sales 40

Sales 40