Thu.May 06, 2021

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Survey: How sales reps adapted to the pandemic

Zoominfo

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” (Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

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7 Data Collection Tools Every Company Must Have

Smart Data Collective

Businesses need to use their knowledge and data effectively if they want to succeed. This involves collecting plenty of information to ensure your business can make changes and adjustments based on various trends. If you need help collecting and organizing your data, you should get these seven data collection tools to help your company. Landing Page Tools.

Sales 240
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Which Competitive Intelligence Productivity Tools do we Use?

Octopus

Today we ask Octopus’s Graeme Dixon which Competitive Intelligence productivity tools do we use. All are not specifically Competitive Intelligence related, and everyone can use them. Evernote Maybe it’s how my mind works, but this tool has everything. Notes, pics, Read More. The post Which Competitive Intelligence Productivity Tools do we Use?

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Benefits of Using AI for Facebook Retargeting In 2021

Smart Data Collective

Artificial intelligence has really transformed the state of digital marketing. A growing number of marketers are using AI to connect with customers across various platforms. This includes Facebook. There are a lot of great reasons to integrate AI technology into your Facebook marketing campaigns. One of the benefits is that you can use retargeting. AI algorithms have made it easier to reach customers that have already engaged with your website.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Survey: How sales reps adapted to the pandemic

Zoominfo

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!

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Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter Template!]

Moz

You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan.

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Hidden Features That Boost HubSpot ROI

Weidert Group

If you’ve been a HubSpot user for any length of time or even just kept tabs over the past decade, you know about HubSpot marketing automation, HubSpot email marketing, and other HubSpot inbound marketing capabilities. But HubSpot has grown to become so much more; it’s among the top platforms for all your marketing, sales, service, and website needs.

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May 6th, 2021 - Product Updates and Data Additions

Thinknum

Product Updates The Reopening Index archive Now you can access Thinknum's public dashboards, and share with friends and colleagues, without a login. Gain unprecedented access to The Reopening Index, one of our most popular public dashboards, without a Thinknum account. Every week, six hand-picked insights detail how some industries are bouncing back as cities re-open, while others are still hurting from the pandemic.

Travel 52
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Data-Driven Blog Topic Ideas to Reach Your Audience

Similarweb

Ever experienced writer’s block? . Me too. . Arguably the worst type of writer’s block is when you can’t decide what to write about in the first place. . When writing a blog, there are so many factors to consider that it can easily become overwhelming. “What should I blog about?” seems like such a straightforward question, but there are many underlying questions like: Which topics will drive traffic?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Mixing the Right Recipe of Data for Your Go-to-Market Strategy

Intriccately

Data is the fuel that drives today’s marketing and sales engine. Data helps you better understand your prospects, target them with relevant messaging, and convert engagement into revenues.

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Sparking Joy in a Design System

Dataversity

Click to learn more about author Marinella Mastrosimone. Any front-end developer will have experienced the pleasure of opening the newly released page with the Chrome inspector and finding a clear and semantic clean code. Not even Marie Kondo could do better! How many times have you reviewed some old code and thought, “Gosh, how bad […]. The post Sparking Joy in a Design System appeared first on DATAVERSITY.

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15 Social Media Trends for 2021 And Beyond

Netbasequid

2021 has forged a unique customer base with special requirements – and the social media trends follow suit. As people have adapted to virtual living, technology has advanced in numerous ways, and consumers are pushing hard to bring societal change along with it. Any marketing strategy must recognize and adapt to these forces or die trying – because if they can’t adapt, they won’t last very long.

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Can you afford NOT to have a BI Portal?

BI Hub

You have multiple BI systems to meet the individual needs of multiple departments – that’s great, or is it? In today’s world, Business Intelligence (BI) is an integral part of each and every company’s day-to-day activities and with rapid technological advancement, there have been a lot of BI offerings available in the market. Most of the companies end up owning several BI systems because different departments or teams use different BI tools.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Vaccine Campaign Ads: How Pfizer, Moderna, and Johnson & Johnson are Advertising

Pathmatics

As of April 19, all US adults are now eligible for the COVID-19 vaccine. This marks a huge milestone in the vaccination effort, and comes ahead of the May 1 deadline President Biden had originally set.

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