How to Write Your Positioning Statement In 4 Steps
Crayon
JUNE 14, 2022
Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires consistency. Each member of your organization, across the entire customer lifecycle, needs to be in lockstep. When a prospect hits your homepage, clicks an ad, or opens their inbox, your communication should ooze the same values, using the same diction and syntax.
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