Tue.Jun 14, 2022

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How to Write Your Positioning Statement In 4 Steps

Crayon

Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires consistency. Each member of your organization, across the entire customer lifecycle, needs to be in lockstep. When a prospect hits your homepage, clicks an ad, or opens their inbox, your communication should ooze the same values, using the same diction and syntax.

IT 369
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8 Ways Successful Online Business Leverage Big Data

Smart Data Collective

Big data technology is disrupting almost every industry in the modern economy. Global businesses are projected to spend over $103 billion on big data by 2027. While many industries benefit from the growing use of big data, online businesses are among those most affected. There are many practical benefits of using big data to grow your online business.

Business 255
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ZI Labs: Building the Future of Go-to-Market Ops

Zoominfo

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The message was clear: those who embraced these new tools would gain a crucial competitive advantage over those that did not.

Marketing 130
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5 Most Common Programming and Coding Mistakes Data Scientists Make

Smart Data Collective

Data scientists need to have a number of different skills. In addition to understanding the logistics of networking and a detailed knowledge of statistics, they must possess solid programming skills. When you are developing big data applications, you need to know how to create code effectively. You will need to start by learning the right programming languages.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Luckily for you, we’ve run the trials, talked to the experts, and are sharing some of the most common mistakes, so you never have to make them again.

Marketing 130

More Trending

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Data Governance at the Edge of the Cloud

Dataversity

We are living in turbulent times. Online security has always been an area of concern; however, with recent global events, the world we now live in has become increasingly cloud-centric. With that, I’ve long believed that for most large cloud platform providers offering managed services, such as document editing and storage, email services and calendar […].

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Top 12 B2B Marketing & Sales Takeaways from Experience Inbound 2022

Weidert Group

Have you been following B2B marketing trends in 2022, and how the convergence of new technologies and a pandemic has changed…well, everything? Well we have, and we hope you were among our participants at Experience Inbound 2022. Wisconsin’s Premier Marketing & Sales Conference welcomed participants back in person after a two-year pandemic hiatus, and it was fantastic!

Sales 59
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Data’s Gender Gap: A Data Equity Reading List

TDAN BI

Over the course of this column, I’ve cited a wide variety of sources regarding gender, technology, data, and more. As everyone begins to compile their summer reading lists, I offer a formal selection of books and articles to peruse in your office, on the beach, or wherever you seek to practice equality in data work. […].

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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

CXL

Your CX testing lives or dies on the quality of your data. You can’t form valid, testable hypotheses using questionable data. And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value.

KPI 76
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Destroy Silos with Continuous Intelligence

Netbasequid

Consumer and market intelligence is a life saver for businesses of all sizes. But with so many different data sources available within different departments of a company, that it can feel like a game of telephone where you cross your fingers and hope that the intel is being relayed correctly. And these silos inevitably endanger companies in many ways.