Crayon
FEBRUARY 4, 2021
Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult. Naturally, we find ways to do our jobs more effectively. The server learns which drink best pairs with a given entree. The account exec learns which feature best addresses a given pain point.
Smart Data Collective
FEBRUARY 4, 2021
Companies are discovering the countless benefits of using big data as they strive to keep their operations lean. Big data technology has made it a lot easier to maintain a decent profit margin as they try to keep their heads above water during a horrific economic downturn. One of the most important benefits of using big data is with expense tracking.
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Intelligence Node
FEBRUARY 4, 2021
Table of contents : What is MAP Monitoring & Why Do I Need it? How Can I Enforce A Robust MAP Pricing Policy & Reduce Violations? How Do I Benefit From MAP Policy Enforcement? Everyone of us who is well versed with online shopping has at least some time encountered or even purchased a fake […]. The post Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth appeared first on Blog.
Smart Data Collective
FEBRUARY 4, 2021
The e-commerce industry has always been one of the main frontiers for new technological advances. Machine learning is among the biggest disruptive technologies to ever impact the field of online commerce. What changes can many brands in the e-commerce sector expect to witness from new developments in big data and machine learning ? How can new companies in this sector use AI to maintain a reasonable competitive edge, as they struggle to compete against giants like Amazon?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Netbasequid
FEBRUARY 4, 2021
?. Cadillac’s futuristic flying car from Netbase Quid on Vimeo. Electric vehicles aren’t just a curiosity anymore but a growing juggernaut that’s eating up market share within the larger automotive market. It’s an exciting space to watch for sure, and here we’ll look at using market intelligence for tracking and predicting the future of EV.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Weidert Group
FEBRUARY 4, 2021
We've all come to expect sales and marketing to be made easier with technology. A robust CRM and marketing automation platform are proven tools to save time and generate better results, whether automating portions of our social media management, tracking marketing analytics in real-time, or managing our websites without needing to rely on IT team availability (or lack thereof).
Smart Data Collective
FEBRUARY 4, 2021
Big data has been instrumental in keeping the pandemic in check. Organizations and governments around the world are using big data technology to track the spread of Covid-19 and find better solutions to keep it in check. However, big data will continue to affect our lives long after the pandemic has subsided. One of the most important changes big data has created is in the field of marketing.
Dataversity
FEBRUARY 4, 2021
Click to learn more about author Keith D. Foote. Currently, many businesses are using public clouds to do their Data Management. Data Management platforms (DMPs) started becoming popular during the late 1990s and the early 2000s. At that time, the internet services offered by Amazon and Salesforce appealed to a large number of businesses because […].
Moz
FEBRUARY 4, 2021
Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps. Click on the whiteboard image above to open a high resolution version in a new tab!
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Pathmatics
FEBRUARY 4, 2021
This article is part of our content contributor series. The recent pandemic has changed the professional landscape - possibly forever. With more people working remotely than ever before, there is an ever-growing challenge of keeping employees motivated while working remotely.
Dataversity
FEBRUARY 4, 2021
Click to learn more about author Michael D. Shaw. When numbers benumb the senses, when what is calculable as a number is incomprehensible as a fact of life, when we can assign each life a number but cannot articulate the enormity of the total number of lives lost to COVID-19, when in the course of […]. The post Data as a Form of Personal Protective Equipment appeared first on DATAVERSITY.
Contify
FEBRUARY 4, 2021
The post Here’s What’s New With Contify’s Market Intelligence platform – February 2021 appeared first on Contify Market and Competitive Intelligence Platform - Blog.
IBI
FEBRUARY 4, 2021
Gartner’s new report, “Predicts 2021: Data and Analytics Strategies to Govern, Scale, and Transform Digital Business,” recognizes some of the challenges organizations face in their digital transformation efforts. The key stumbling block to date is not the data itself but the lack of ability to develop a robust data governance strategy to make data actionable.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Acoustic
FEBRUARY 4, 2021
Technology can make marketing messaging more relevant, help us use our dollars more efficiently, and automate to save us time. It’s important to remember, though, that marketing is rooted in gut instincts and an intuition on how to relate to people. No doubt, technology can support this process and data can better educate us about each individual, but marketers must not forget the core of marketing: humanity.
IBI
FEBRUARY 4, 2021
If you’ve ever run or participated in a software or hardware rollout, you know firsthand how important stakeholder buy-in is to the initiative. Gartner tackled this fundamental rule of IT in a new report titled, “How Data and Analytics Leaders Can Overcome Resistance by Turning Saboteurs into Allies.” What were Gartner’s findings, and how can your efforts to improve digital and data literacy ensure the success of your next deployment?
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