Fri.May 14, 2021

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The Importance of Data Analytics with IPTV Middleware CMS

Smart Data Collective

There are a lot of applications of data analytics in the modern workplace. There are a lot of benefits, particularly when it comes to CMS technology. Having good IPTV middleware (CMS) is crucial for anyone offering an IPTV or OTT platform, service, or any other kind of business or system that streams content. Your IPTV middleware is the go-between for the operator’s service or software provider and the client.

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How to Mine Facebook for Content Marketing Ideas

SpyFu

Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. But for SEO & content marketers, it’s an innovative way to come up with content marketing ideas. So what does it offer that other methods don’t? An audience-centric approach. With Facebook’s Detailed Targeting Tool , you can explore audience-level data on 95,000+ audience segments that are available for targeting with Facebook Ads.

Marketing 115
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7 Key Industries Being Transformed by Data Savvy Virtual Agents

Smart Data Collective

There are a number of new fields that have opened up due to recent advances in big data. Big data has played a huge role in the evolution of business development. One field that has emerged as a result of new developments in big data technology is the virtual agent. Intelligent virtual agents (IVAs) are attractive to businesses in dozens of industries thanks to their convenience and their AI capabilities.

Banking 204
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Exploit Customer Sentiment with Domo-Qualtrics Integration

Domo

Business runs on people. Whether it’s prospects, customers, vendors or employees, almost every data point in your operation represents an action by someone, somewhere. But action is just one side of the story. The other is emotion. The thoughts, feelings, and opinions of people are what create action down the road; the more you can understand those opinions, the more you can steer action in your favor.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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15 Competitor Monitoring Tools & How They Work

Netbasequid

The competition is fierce today and without competitive monitoring you won’t know what your competition is up to. A competitor monitoring tool should be a priority, as the intel it provides is the what sets winning brands apart from the pack. And with the room becoming increasingly crowded with challenger brands, there’s never been a better time to have competitive intelligence on your side.

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Top Facebook Advertiser Report: Germany

Pathmatics

In 2019, we unveiled our extended Facebook advertising data coverage to several new markets, including Germany. Through Pathmatics' expansion, marketing professionals and brands with a presence in the German market could obtain valuable insights and data into the country's digital ad landscape to make educated decisions about how they invest their advertising dollars.

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Why 2021 Will See More Predictive Monitoring in Process Manufacturing Plants

Dataversity

Click to learn more about author Chen Linchevski. Predictive monitoring is the latest use case for predictive analytics in process manufacturing, which stands to bring enormous value to the process industry. By combining machine learning (ML) analytics with the rich and extensive data gathered by IIoT sensors across the plant, predictive monitoring systems can pick […].

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The Most-Discussed Food & Beverage Brands From 2020 Q4 to 2021 Q1

Digimind

Marketing and insights professionals in the food and beverage industry are always hungry for key data-supported consumer insights that are impactful for their overarching digital strategies. To help feed that appetite, and provide you and your team with the numerical nourishment you need, here’s our quick takes on conversations surrounding F&B brands from the last two quarters (2020 Q4 & 2021 Q1)!

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From Minutes to Microseconds: How Can Businesses Speed up Real-Time Analytics?

Dataversity

Click to learn more about author Eric Raab. For many enterprises, conversations regarding data strategies have shifted from discussing big data to fast data. The ability to understand and act on real-time data insights – often adding the context from historical data – has become a critical differentiator for firms in almost every industry sector […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.