Tue.Feb 15, 2022

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The Ultimate Competitive Intelligence Spotify Playlist

Cipher

We might take it for granted, but music is such an important part of life: listening to your favorite tracks can put a spring in your step, improve your overall mood, and generally make life seem that little bit better. And for many of us, listening to music is an important part of getting work done. It helps us get into a flow state, effortlessly checking off tasks and powering through our to-do lists.

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Benefits of Using AI-Powered Plagiarism Checkers When Writing Academic Papers

Smart Data Collective

There are many ways that artificial intelligence technology developments are influencing academia. One of the most significant changes that AI has introduced is detecting plagiarism more easily. Artificial intelligence is a game-changer in the fight against plagiarized content. AI is an important way to vet content or academic papers. How AI is Radically Changing the Future of Plagiarism Detection.

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How to Get Started in Sales: 10 Career Tips from SDRs

Zoominfo

Sales development representatives tend to think of the job as an important stepping stone in our careers , with challenges and opportunities that will shape the rest of our working lives. I recently asked inbound SDRs from all over ZoomInfo to share their tips for success, and learned a lot about the work and the people who do it. Whether they joined the team as former athletes, waitresses, artists, or recent graduates, they all had valuable lessons to share.

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The Right Data Can Help Guide Business Decision Making

Smart Data Collective

Most companies have known for years that big data can be invaluable to their organizations. However, far fewer try to use it effectively. Many don’t have a formal data strategy and even fewer have one that works. According to one study conducted last year, only 13% of companies are effectively delivering on their data strategies. There are a lot of reasons data strategies fail.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Reddit Names Tinuiti as First Independent Agency Partner

Tinuiti

Tinuiti clients to gain instant access to Reddit’s Global Ads offering to grow their business and accelerate brand performance with coveted and highly valuable audiences NEW YORK, NY – February 15, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced a partnership agreement […]

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4 Questions with Domo’s New Chief Data Officer

Domo

Spend even five minutes talking to Mohammed Aaser about data and technology and one word will come out of his mouth more than any other: magical. Given just how long Domo’s new chief data officer has had an interest in those two topics, it makes perfect sense. When his peers in middle school were playing video games, Aaser was building websites and setting up web analytics.

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Good Data Governance Must Go Hand in Hand with Digital Transformation

Dataversity

Good Data Governance is often the difference between an organization’s success and failure. And from a digital transformation standpoint, many view technologies like AI, robotics, and big data as being critical for helping companies and their boards to respond to events quicker than ever. However, the fact is that a digital approach completely changes and […].

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B2B Contextual Marketing: 4 Key Components to Maximizing Its Benefits

Weidert Group

Inbound marketing. Outbound marketing. Guerilla marketing. Digital marketing. Relationship marketing. Neuromarketing. Stealth marketing (didn’t see that one coming). Obviously, there’s no shortage of ways people have created to persuade others to purchase something. So, is “ contextual marketing ” just another slick attempt to sell books and software?

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Earned Media Definition & Examples

Netbasequid

If Gordon Ramsay came on and said that a particular ingredient was good for your food, you would seriously consider it. Provided of course, you know who Gordon Ramsay is (he’s a world-renowned chef). What does this have to do with earned media? Read on to find out! Continuing our intro, the company that makes the Ramsay-promoted ingredient would see a rise in sales because, like you, other consumers would know that this world-renowned chef wouldn’t attach his name to something that wasn’t amazin

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Knowledge Graph Standards in Ambient Computing

Dataversity

Ambient computing is a broad term that describes an environment of smart devices, data, AI decisions, and human activity that enables computer actions alongside everyday life, without the need for direct human commands or intervention. Ambient computing represents an unparalleled opportunity to enhance almost every sphere of society – from the professional to the personal.

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Ohio National finishes 2021 with strong financial position and increased total adjusted capital

Wink Intel

CINCINNATI, Feb. 11, 2022 (GLOBE NEWSWIRE) — Ohio National Financial Services, Inc. announced today it finished 2021 with $1.5 billion in statutory total adjusted capital (ONLIC 1 ), an increase over the previous year. Benefits paid to policyholders totaled $1.5 billion, 2 and the company paid or credited $90 million in dividends to eligible policyholders. 3 Statutory core earnings at $168.2 million increased year over year.

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Mobile BI Improves User Adoption and ROI!

Elegant BI

Here’s How Mobile BI Encourages User Adoption and TCO! Businesses that invest in business intelligence solutions expect to achieve results, become more competitive and improve productivity, but these businesses often fail to understand the need for Mobile BI. Mobile business intelligence should provide all the features and search capability a user needs to perform tasks and get information while on the road, working remotely or visiting a client, partner or regional office.

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Slott, Pfau: When and How to Use Annuities, Life Insurance in Client Plans

Wink Intel

What is better for retirement and estate planning: life insurance or annuities? In a recent webinar by The American College of Financial Services, moderator Steve Parrish, adjunct professor of advanced planning, asked this question of Ed Slott, CPA and head of Ed Slott & Co., and Wade Pfau, professor of retirement income at the college. . Click HERE to read the full story via ThinkAdvisor.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Brighthouse Boosts Sales On Growing VA, SmartCare Sellers

Wink Intel

Brighthouse Financial had a record year in sales of life insurance and some annuities as the company expanded distribution, a trend the company expects to continue, according to executives on Brighthouse’s fourth-quarter earnings call on Friday. “We continue to expand our distribution footprint and enhance the way we support financial professionals and the clients they serve,” said CEO Eric T.

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Second Lawsuit Challenges DOL On Investment Advice Rule

Wink Intel

A second lawsuit in one week challenges the Department of Labor’s authority to enforce its Investment Advice Rule governing transactions involving retirement account dollars. The American Securities Association filed a lawsuit Tuesday afternoon in U.S. District Court for the Middle District of Florida. It claims the DOL overstepped its bounds with guidance issued in April 2021.

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On this day in 1995

Wink Intel

On February 15, 1995 , Keyport (now Delaware Life Insurance Company) sold the first indexed annuity, KeyIndex Annuity for a premium of $21,000. A decade later, Sheryl J. Moore, Founder and CEO of Wink, Inc., developed the AnnuitySpecs analysis tool after identifying a need that was unmet in the insurance industry; “Since I first learned about indexed annuities, I’ve believed in them.

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Roses, Chocolates And … A Financial Plan? Couples Love Security: Study

Wink Intel

This Valentine’s Day, singles seeking happily ever after should gift themselves a written financial plan–something they are about half as likely to do as couples—in order to receive a saving boost and other benefits. This is according to a new research report by Hearts & Wallets, the firm that specializes in consumer, investing and financial advice.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr