Fri.Mar 05, 2021

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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing.

Marketing 359
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Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing 257
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Contrasting the Different Data Encryption Techniques for Optimal Security

Smart Data Collective

Encryption is one of the many foundations of our digital economy. It has found its way into a significant portion of industries in the 21st Century. Many technologies now depend on good encryption algorithms to work well and promote data security. This is one of the many reasons that you need to understand how secure encryption works and how you can make it work for yourself.

Security 340
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3 Ways to Secure Your CRM and Avoid Security Risks

Zoominfo

Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects.

Security 253
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Key Data Analytics Metrics Website to Track for 2021

Smart Data Collective

Data analytics have led to a number of major changes in the field of website management and digital marketing. Although data analytics tools have offered a number of opportunities and benefits for business owners relying on their websites to reach new audiences, many of them don’t know how to use them effectively. Every interaction on a website tells a story.

Loss 314

More Trending

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Clubhouse’s Popularity Signals Shift in Audio-chat Market 

Netbasequid

Clubhouse, t he elusive , exclusive audio-chat app has grabbed headlines globally over the first two months of 2021. Incred ib ly, it is still in a pre-launch, invite-only mode , is operable only on iOS and is not even a year old yet. . In May 2020, it had just around 1,500 users but since then , it has gone on to notch 2 million weekly active users in January 2021 and has reached and has reach ed a whopping 8.1 million global downloads as of February 16, 2021.

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Library innovations introduced under COVID-19 that we love and want to keep

Vable

Twitter can be an inspiring place for information people, and we are all in need of being part of a supportive, friendly, and sharing community. #UKLibChat is one of my favourite events in the month and their discussion topics are always relevant.

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3 Health and Wellness Trends Shaping Consumer Decisions in 2021

Digimind

2020 has seen people migrating into uncharted territory for the first time in their lives. No, it’s not playing Pokemon Go at the nearest park – but it’s closer than you think. It’s moving; visiting the great outdoors, taking a brisk walk, or even doing HIIT exercises! Yes, not to break your bubble but I’m talking about people actually labeling their lifestyles as “active” for the very first time.

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Into the Light: Data Integration Brings Value to Dark Data

Domo

Most organizations have spent considerable resources acquiring, creating, and collecting data. And yet experts estimate that up to 80% of this data is “dark data,” meaning it sits unseen and unused in segmented silos. Every business, no matter what size, has an accumulation of dark data sitting in repositories like spreadsheets on employees’ desktops, data warehouses, and non-relational databases.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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3 Health and Wellness Trends Shaping Consumer Decisions in 2021

Digimind

2020 has seen people migrating into uncharted territory for the first time in their lives. No, it’s not playing Pokemon Go at the nearest park – but it’s closer than you think. It’s moving; visiting the great outdoors, taking a brisk walk, or even doing HIIT exercises! Yes, not to break your bubble but I’m talking about people actually labeling their lifestyles as “active” for the very first time.

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Building a Go-to-Market Strategy: 3 Steps to Success

Intriccately

Every business needs an effective go-to-market strategy to scale. But going from your first few customers to segmenting your target market for more effective outreach can be overwhelming, to say the least.

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NLP Makes Every Business User More Comfortable with Analytics

Dataversity

Click to learn more about author Kartik Patel. Your business users probably fight you on improving Data Literacy and on implementing digital transformation. Many business users have a fear of analytics and envision having to become a business analyst or a data scientist in order to fulfill the vision of the business and its citizen data […]. The post NLP Makes Every Business User More Comfortable with Analytics appeared first on DATAVERSITY.

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Midland National Puts ESG in Indexed Annuity

Wink Intel

Midland National Life Insurance Company is introducing a non-variable indexed annuity that has “ESG” on the menu. An ESG index tries to take environmental, social welfare and corporate governance factors into account when evaluating investment opportunities. Midland National says its new IndexMax ADV annuity offers purchasers access to the BlackRock ESG US 5% Index ER (BESGUVCX).

IT 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Bioinformatics: The Fascinating Marriage of Data Science and Biology

Smart Data Collective

Data science is changing the future of the field of biology. Last year, the data visualization market for biology was estimated to be worth $808 million One of the newest applications of data science in biology is in the arena of bioinformatics. Data Science is the Future of Biology. “Simple” may be a bit of a stretch when explaining anything that revolves around biological data and genetic codes, but the big-picture view of bioinformatics can, at least, help depict the importance of them regard

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Why Data Democratization Is Critical to a Successful Data Strategy

Dataversity

Click to learn more about author Mathias Golombek. An Effective Culture to Underpin Your Strategy A business that looks to become truly data-driven knows that employees are more likely to back the wider strategy if they have access to data that helps them do their jobs better. Data democratization and the positive culture it can […]. The post Why Data Democratization Is Critical to a Successful Data Strategy appeared first on DATAVERSITY.