Thu.Jun 24, 2021

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How to Protect Your Small Business from Cyberattacks with Data Analytics

Smart Data Collective

Data analytics has dramatically upended our lives. Most of the changes have been largely positive. One of the biggest implications of data analytics technology in the 21st Century is that it has led to a number of new cybersecurity solutions. There is actually an entire field known as cybersecurity analytics , which as its name implies, uses data analytics technology to create more robust cybersecurity solutions.

Business 220
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A Handbook to Competitive Intelligence Research for Your Business

Netbasequid

There’s no denying that social media has made the world a smaller place. Consequently, the news media and business enterprises have risen to the occasion to move at the speed of social. The great thing for brands is the vast amount of consumer and news media intelligence that is freely available. Social listening and data analytics tools make a world of difference in research and development and forming effective marketing strategies.

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Every Business Needs an Analytics-Driven Content Marketing Strategy

Smart Data Collective

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. This has changed dramatically in recent years, as data analytics has become increasingly vital to the future of content marketing.

Marketing 212
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NEW White Paper - Reimagining Competitive Intelligence Strategy

SCIP

5 skills & capabilities required to enable CI success. View in browser. KEY TOPICS. TRAINING. COMMUNITY. NEW White Paper. Reimagining Competitive Intelligence Strategy. Competitive Intelligence (CI) and Strategy functions are increasingly critical. Increased market connectedness, volatility, rapid globalization, advancements in technologies, industry convergence, and the disruptive pandemic ?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Huge Benefits Data Scalability Can Create for Your Business

Smart Data Collective

We recently pointed out that effective data management is the key to running a successful organization. You should recognize that big data is an asset that shouldn’t be discounted. The Merits of Big Data in Organizational Management. While you will always need to rely on intuition to some extent when it comes to your business, having some numbers to back up your decisions can be beneficial in a number of different ways.

Business 208

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Importance of Both AI or VPN Technology in the Future of Privacy

Smart Data Collective

Privacy concerns have been a huge issue for most people. A poll from Pew Research showed that around 81% of Americans felt that the risks of companies collecting data on them outweigh the benefits and 66% said the same about the government. There is no getting around the growing concerns of data privacy. People deal with several problems in the current age of technology, some of which are complex by nature.

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Using Predictive Analytics to Understand Your Business Future!

Elegant BI

Can Predictive Analytics REALLY Help My Business During These Uncertain Times? How accurate is predictive analytics? Is it worth using for my business? How can forecasting and prediction help me in such an uncertain environment? These are all valid questions and they are they are questions your business (and your fellow business owners) must grapple with to understand the value of planning and analytical tools.

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How Do the CCPA and GDPR Affect Cookie Policy?

Dataversity

Click to learn more about author Anas Baig. Data regulations such as the CCPA and GDPR are encouraging organizations to be responsible custodians of consumer data. In order to do so, organizations need to keep track of all avenues through which a consumer’s data can be collected and store it in compliance with the CCPA and GDPR. One of […]. The post How Do the CCPA and GDPR Affect Cookie Policy?

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Introducing ZoomInfo Recruiter (Now TalentOS)

Zoominfo

Think about how long it takes to recruit a great passive candidate — someone who is currently employed and not necessarily looking for a new job. They’re a needle in a haystack and you have to find them, reach out to them, actually get a hold of them — and then come the weeks (or months) of back and forth communication and persuading them to join your company.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How Can a Service Mesh Improve Your Microservices Architecture?

Dataversity

Click to learn more about author Paolo Filippelli. A wealth of interesting technologies and methodologies has arisen in recent years under the “cloud-native” umbrella name, and their impact in our lives as developers has been very deep. We were once used to having big monolithic applications, hosted on enterprise application servers deployed on virtualized (and […].

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Introducing ZoomInfo Recruiter

Zoominfo

Think about how long it takes to recruit a great passive candidate — someone who is currently employed and not necessarily looking for a new job. They’re a needle in a haystack and you have to find them, reach out to them, actually get a hold of them — and then come the weeks (or months) of back and forth communication and persuading them to join your company.

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How Personalized Sales Pages Can Help Close More Leads

Weidert Group

Website personalization has been around a long time. So long, in fact, that even your B2B website visitors and prospects have come to expect some level of customization in their experience — an expectation that’s influenced by their consumer online experiences. But personalization can also support an industrial or manufacturing sales strategy when you take it to the next level: dedicated, single-client targeted pages , purpose-built for specific prospects.

Sales 52