Smart Data Collective
DECEMBER 14, 2020
Retailers are struggling to keep up with a growing demand for online purchases. They have found that the pandemic has completely upended their business models, as customers shift towards online commerce. This has driven many companies to find more innovative ecommerce marketing models that rely on big data. As such, retailers have an even tougher job of keeping on top of supply and demand.
Octopus
DECEMBER 14, 2020
What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence.
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Smart Data Collective
DECEMBER 14, 2020
Customer satisfaction (CSAT) metrics are a powerful tool for businesses, but despite the way we talk about it, satisfaction isn’t something you can easily measure. Instead, we typically measure satisfaction by proxy, based on answers to more easily quantifiable questions – and though there are companies that do try to measure satisfaction directly, they’re less likely to be collecting actionable data.
SpyFu
DECEMBER 14, 2020
If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. But 15 posts a month times 12 months is 180 new, engaging, and relevant pieces of content that you have to plan every year.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Dataversity
DECEMBER 14, 2020
Click to learn more about author Tom Clancy. Over the last six months, the pandemic has dramatically changed the way we live and work – forcing organizations to turn to digital tools to mitigate challenges posed by the suddenly remote working world. In fact, a new McKinsey study found that 85% of C-suite executives reported a significant acceleration […].
ATTEST
DECEMBER 14, 2020
Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. Keeping your eye on the ball when it comes to your competition is incredibly important to make sure you don’t get blindsided. And it’s not just your closest rivals you need to monitor, it’s the wider marketplace and your consumers.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
SCIP
DECEMBER 14, 2020
Do you ever wish you could ask a leading CEO what they really think about competitive intelligence? INTELLICON KEYNOTE REPLAY. A CEO?s Perspective on Competitive Intelligence. Do you ever wish you could ask a leading CEO what they really think about competitive intelligence? The wait is over. In this IntelliCon session, we have a frank discussion with IDEX CEO Andy Silvernail about CI's role in his firm's success.
Dataversity
DECEMBER 14, 2020
Click to learn more about author Joe DosSantos. It was only a few years ago that BI and data experts excitedly claimed that petabytes of unstructured data could be brought under control with data pipelines and orderly, efficient data warehouses. But as big data continued to grow and the amount of stored information increased every […]. The post Improving Data Pipelines with DataOps appeared first on DATAVERSITY.
ATTEST
DECEMBER 14, 2020
Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. Keeping your eye on the ball when it comes to your competition is incredibly important to make sure you don’t get blindsided. And it’s not just your closest rivals you need to monitor, it’s the wider marketplace and your consumers.
Pathmatics
DECEMBER 14, 2020
Though quarantine is keeping us at home, Americans aren’t worried about getting all dressed up with no place to go. The sneaker craze continues, so top athletic footwear companies are still putting out new designs.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
DECEMBER 14, 2020
Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways.
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