Tue.May 24, 2022

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Connecting Employees to the “Why Care” and “Where to Go” with Competitive Intelligence Integrations

Crayon

We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Sales. Customer Success. Product managers. Product marketers. Content marketers. Recruiters. Executive leaders.

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The Importance of Implementing a Sensible Data Collection Strategy

Smart Data Collective

Data has become one of the most valuable assets to modern organizations. Some companies are still in denial of its importance, but their hesitance to embrace it is subsiding. One poll found that 36% of companies rate big data as “crucial” to their success. However, many companies still struggle to formulate lasting data strategies. One of the biggest problems is that they don’t have reliable data collection approaches.

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Deloitte…Their Changes, Investments and Contract Wins…Oh My!

FedSavvy

We last looked at Deloitte in January 2020 to gain insight into the Government & Public Services (GPS) practice, including its major wins and customer portfolio. Deloitte’s GPS business has experienced changes in its U.S. Government customer portfolio balance over the last two years. In 2020, Deloitte’s customer portfolio was led by the IRS, U.S.

Win 130
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The Beauty Industry Glow Up of 2022 & Beyond

Intelligence Node

Introduction In the era before the new normal – otherwise known as the year 2019 – the global cosmetics market was valued at $380.2 billion.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Do a Competitor Analysis: Complete Guide

Netbasequid

. Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. And there’s a definite art to it – which we’ll reveal below! A comprehensive competitor analysis looks at the competition in terms of products, features, prices, technology, marketing, and other details that may give competitors an edge over your bu

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What is a Buyer Persona? Do They Matter for B2B Industrial Marketing?

Weidert Group

The buyer persona is a foundational tool used by inbound marketers. These semi-fictional characters are composites of the individual people your sales team would love to meet more than anyone else. They’re based on detailed data — demographic, aspirational, professional, and more — and when you get them right, they help everyone on your marketing and sales teams work in better alignment with your goals.

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12 Benefits of Data Sharing via APIs

Dataversity

Data sharing is a hot topic. Multiple analysts and consultancies have been featuring data sharing as one of the key enablers to successful business partnerships and accelerated growth. Both Gartner and McKinsey have good articles; indeed, Gartner boldly claims that “data and analytics leaders who share data externally generate three times more measurable economic benefit than those who do […].

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M-Brain has sold its Russian operations

M Brain

The post M-Brain has sold its Russian operations appeared first on M-Brain - Market & Competitive Intelligence Solutions.

IT 52
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No longer ‘annuicide’: How insurance products are reaching the fee-based channel

Wink Intel

The modern-day wealth management industry is quickly warming to the idea that it’s no longer dealing with your father’s annuity and insurance business. Click HERE to read the full story via InvestmentNews. The post No longer ‘annuicide’: How insurance products are reaching the fee-based channel appeared first on Wink.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Pretty Big Deal: ‘Things happen to me that don’t happen to normal people’

Zoominfo

From cracking the code for selling dictionaries door-to-door, to selling Stevie Wonder a computer back in 1986, to joining HubSpot as a founding team member, Dan Tyre has spent his whole professional life in sales. In this week’s episode of ZoomInfo’s “Pretty Big Deal” podcast, Dan tells us about a time he lost sight of the customer, and how a single tweet changed his perspective forever.

Startups 100
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NAILBA/Finseca Merger Approved

Wink Intel

WASHINGTON, D.C. (May 20, 2022) -? Per the overwhelming support of the NAILBA members, Finseca and NAILBA have officially voted to merge and create: NAILBA, a Finseca Community. On January 4, 2022, Finseca and NAILBA announced an intent to explore a merger after significant due diligence conducted by a joint task force that included NAILBA and Finseca members, staff, and leadership. “We are thrilled to be making this announcement today,” said Dan LaBert, CEO of NAILBA.?

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Need a Foolproof Privacy Compliance Strategy? Start Here

Zoominfo

Privacy compliance is non-negotiable for any business handling and processing customer data. If you don’t have an established and well-executed compliance plan, you’re potentially putting your company at major risk. In 2021, European Union data protection authorities handed out a total of $1.25 billion in fines for privacy breaches. But the consequences of lax customer data handling go beyond hefty fines to reputation damage, business disruption, and even legal action.

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Continued SEC/FINRA “Complex” Product Concerns: Will Good Regulatory Harvest Arrive?

Wink Intel

Like farmers uncertain about what crop to plant, the SEC and FINRA continue to cast about for ways to enhance their regulatory framework for “complex” products, particularly with regard to retail investor understanding. The regulators have been hampered by, among other things, the lack of any clear and consistent definition of what products should be regarded as “complex” for purposes of any such regulatory initiative.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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‘The Baby Boomer Dilemma’ Documentary Exposes America’s Failed Retirement Experiment

Wink Intel

I am here to say that the insurance industry “offer[s] lower-cost, more transparent and straight-forward” annuities TODAY. Edward Siedle did a great job on this piece, Click HERE to read; I was totally feeling him until we got to the end. I think I just need to bring him up to speed on the strides that the annuity industry has made since our first iteration of the “Suitability in Annuity Transactions Model Act” was put into place a couple of decades ago.

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What do you think are the latest innovations in participating whole life insurance products?

Wink Intel

I see so much innovation in annuity products, by comparison. This is frustrating! Please JOIN THE CONVERSATION HERE. . The post What do you think are the latest innovations in participating whole life insurance products? appeared first on Wink.

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How much has Prof. Joe Belth enriched the life insurance industry?

Wink Intel

My friend, mentor, and respected colleague Joseph Belth is officially retiring. I’ve learned so much from him over the past 23 years. Have you? Did you read his “Insurance Forum” publication perhaps? I’ll never forget that peach-colored newsletter! If you’ve learned from Professor Joe Belth, share your experience; click HERE to join the conversation.