Fri.Jan 13, 2023

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2 Innovations That Can Tip the Balance in Cybersecurity

CIO

By John Davis, Retired U.S. Army Major General and Vice President and Federal Chief Security Officer for Palo Alto Networks What critical innovations can change the balance in cybersecurity, providing those of us responsible for defending our organizations with more capabilities against those who would do us harm? This is not just a theoretical exercise.

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The Evolution of AI: Trends to Watch in 2023

Alpha Sense BI

Over the past decade, every major industry has found a way to wield the incredible power of artificial intelligence (AI). The post The Evolution of AI: Trends to Watch in 2023 appeared first on AlphaSense.

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Diversity and inclusion: 7 best practices for changing your culture

CIO

Diversity and inclusion (D&I) have become necessary missions for most businesses. Research has long shown that diverse teams are more productive , more engaged, and the companies that create them are more profitable. And the murder of George Floyd — and the social unrest that followed — made it clear that taking a stand around social justice is necessary to recruitment, retention, and even the viability of your brand.

Startups 877
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Shoppers want more discounts! What did they find during the recent November Holidays?

GrowbyData

According to Adobe Analytics , the last ten days of November, including Thanksgiving ($5 billion), Black Friday ($9 billion), and Cyber Monday ($11 billion), generated almost $50 billion in revenue. Rising inflation may have limited shoppers’ spending. However, consumers were determined not to let anything get in their way during this holiday spirit.

Retail 75
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google Cloud for Retailers adds AI-based inventory, e-commerce tools

CIO

In a bid to help retailers transform their in-store, inventory-checking processes and enhance their e-commerce sites, Google on Friday said that it is enhancing Google Cloud for Retailers with a new shelf-checking, AI-based capability, and updating its Discovery AI and Recommendation AI services. Shelf-checking technology for inventory at physical retail stories has been a sought-after capability since low — or no — inventory is a troubling issue for retailers.

Commerce 831

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NASA overspent $15 million on unused Oracle licenses as it failed to track usage

CIO

All Posts The US National Aeronautics and Space Administration (NASA) has overspent about $15 million on Oracle software over the past five years because it lacked a centralized software asset management practice, according to an audit report published by the space agency’s office of the inspector general (OIG). The report attributes the huge over-expenditure to vendor lock-in and NASA’s unwillingness to risk a license audit by Oracle because of its lack of visibility into software management.

IT 760
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How Inbound Marketers Can Use Google Featured Snippets

Weidert Group

If you google “What are Google featured snippets” or “What is a Google snippet,” you’ll receive a definition of a featured snippet … within a featured snippet itself. So meta! It’s also convenient, and that’s the point. Google featured snippets are blurbs of information related to a search query that Google pulls directly from a web page with pertinent information, presented to the searcher above the rest of the search results.

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How to Scrape a Dynamic Website Using Python

Data Hut

Scraping data from a dynamic website is not easy. Many of our readers requested a few examples of how to scrape a dynamic website using Python. This is the second example in the tutorial series. You can see the first example here. , ULTA Beauty , America’s largest beauty specialty store, is turning to technology to make shopping for beauty products a little simpler and more enjoyable.

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Preview of Data Privacy Trends for 2023

Dataversity

As we move into 2023, one thing at the forefront of many business owners’ minds is how to ensure data privacy in order to keep their company data and customers safe. Data privacy is becoming increasingly important to both companies and consumers, especially with the emergence of privacy regulations such the California Consumer Privacy Act (CCPA). These […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Securing Critical Infrastructure with Zero Trust

CIO

By Anand Oswal, Senior Vice President and GM at cyber security leader Palo Alto Networks Critical infrastructure forms the fabric of our society, providing power for our homes and businesses, fuel for our vehicles, and medical services that preserve human health. With the acceleration of digital transformation spurred by the pandemic, larger and larger volumes of critical infrastructure and services have become increasingly connected.

Security 734
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4 High-Impact Data Quality Issues That Are Easily Avoidable

Dataversity

When we talk to prospective customers, their first questions are usually around the fundamentals of data quality, including what it is, how we measure it, what happens when it goes south, and how data quality issues can be prevented. Our answers always come back to the core that drives our mission: Data is the lifeblood […]. The post 4 High-Impact Data Quality Issues That Are Easily Avoidable appeared first on DATAVERSITY.

IT 52
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7 Great Landing Page Examples (& How to Build Your Own)

mention

Launching a new marketing campaign? Have you designed your landing page yet? No? Designing a custom landing page to support your marketing campaign message is crucial. If you don’t have one, all your hard work of strategizing and running your marketing campaign would have been in vain. But, why do I need a landing page when I already have a stunning homepage?

Profiling 274
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Compare Your Ranks Against Competitors

SpyFu

Competitive research plays a major role in SEO improvement, so we looked for ways to deliver more valuable results. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled that into the tool? That would put the comparisons right there on the page. That's exactly what we did for the SEO Keywords tool.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission