Smart Data Collective

NOVEMBER 12, 2021

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. It doesn’t get any more cutting-edge at the moment than machine learning, and it’s not only large companies that have already started to take advantage. As far back as 2018, a veritable eternity in the world of online marketing, over 80% of marketing organizations reported the deployment or growth of their AI and machine learning efforts.

Learning 327

Learning Marketing Marketing Advantage 327

Intelligence Node

NOVEMBER 12, 2021

Using competitive price analysis software is a necessity for staying one step ahead of your competitors at all times! Competitive pricing analysis was once considered a luxury — something only big brands could afford to implement. But in today’s commerce landscape, that’s no longer the case. With customers as smart and market savvy as ever, […].

Analysis 104

Analysis Competitive Commerce Marketing 104

Smart Data Collective

NOVEMBER 12, 2021

Much has changed since the time when organizations only knew of antiviruses and simple firewalls as the tools, they need to protect their computers. To address newer challenges, security providers have developed new technologies and strategies to combat evolving threats. Stephanie Benoit-Kurtz, Lead Area Faculty Chair for the University of Phoenix’s Cybersecurity Programs, offers a good summary of the changes security organizations should anticipate , especially in the time of the pandemic.

Cyberspace 324

Cyberspace Security Security Knowledge 324

Dataversity

NOVEMBER 12, 2021

Machine learning (ML) has enabled a whole host of innovations and new business models in fintech, driving breakthroughs in areas such as personalized wealth management, automated fraud detection, and real-time small business accounting tools. For a long time, one of the most significant challenges of machine learning has been the amount and quality of data […].

Learning 98

Learning Innovation Management Business 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. While I understand that selling products, cutting costs and delivering brand strategy is important for long term business results, the lack of priority in using data troubles me.

Information 324

Information Marketing Marketing Commerce 324

Smart Data Collective

NOVEMBER 12, 2021

Big data technology has been instrumental in changing the direction of countless industries. Companies have found that data analytics and machine learning can help them in numerous ways. Big data has helped companies identify promising cost-saving measures, recruit the best talent, optimize their marketing strategies and realize many other benefits.

Win 251

Win Data Mining Business Predictive Analytics 251

Dataversity

NOVEMBER 12, 2021

A concise definition of data product was coined by DJ Patil as “a product that facilitates an end goal through the use of data.” This includes not only pure datasets, both raw and refined, but also products based heavily on algorithms, models, and similar data-intensive workloads. Leaders in data are leaders in business, and treating data as a product is […].

Learning 98

Learning Algorithm Business Management 98

Smart Data Collective

NOVEMBER 12, 2021

Big data technology has been one of the biggest forces driving change in the financial sector over the past few years. Financial institutions servicing small businesses have been among those most affected by developments in big data. There are a number of data-driven trends shaping the future of small business financial management. This can be most easily observed in the context of small business lending.

Business 226

Business Banking Travel Capital 226

Owler

NOVEMBER 12, 2021

You have an important sales call scheduled with a company CEO. What now? You can’t wing it. Where do you start getting all of the information you need together? How do you do that research? How are you going to have the right answers? We got you covered. Here is a quick tip list to keep you on track and allow you to easily prep for the call. Print it out, share it, save it.

Sales 59

Sales Win Research Learning 59

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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SpyFu

NOVEMBER 12, 2021

Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings. For 2021 the ugly days of keyword stuffing your way up the SERPs are far away in the rearview mirror. Google’s algorithm now has over 200 ranking factors, and they seem to be adding more every month. Does this mean that an SEO Audit in 2021 needs more than 200 steps to be any good?

Win 105

Win Learning Competitive Research 105