Wed.Mar 15, 2023

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How to Design Unskippable Youtube Ads

mention

Youtube has become one of the top platforms for advertising, with millions of people watching and interacting with ads daily. Unskippable ads are a great way to reach your target audience and get your message across in an impactful way. These ads cannot be skipped by viewers, making them ideal for delivering key messages, raising brand awareness, and driving conversions.

Marketing 242
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Top 5 Security Trends for CIOs

CIO

The post-pandemic reality. Macroeconomic turbulence. Explosive technology innovations. Generational shifts in technological expectations. All these forces and more drive rapid, often confusing change in organizations large and small. With every such change comes opportunity–for bad actors looking to game the system. Cybersecurity cannot stand still, or the waves of innovation will overrun the shores.

Security 786
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Top Tools for Your Cloud Data Security Stack in 2023

Smart Data Collective

Cloud data security is a crucial aspect of safeguarding sensitive data stored in cloud environments from unauthorized access, theft, and other security threats. This entails implementing a wide range of robust security measures that can protect cloud infrastructure, applications, and data from advanced cyber threats. Furthermore, with the widespread adoption of cloud-based solutions, the risk of cyber-attacks has increased significantly.

Security 220
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6 signs it’s time to restructure your IT organization

CIO

Nothing lasts forever in IT, and that includes your organizational structure. Deciding on whether to scrap or keep existing infrastructure of any stripe isn’t easy. A complete rebuild can be disruptive, time-consuming, and risky. And if the initiative misses its goal, or runs over budget, the CIO’s job may be at stake. Yet, as any IT leader knows, when technical infrastructure fails to meet enterprise needs, hampering productivity and innovation, it’s often time to rebuild from scratch.

IT 658
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Find competitors’ customers using public sources

Aqute Intelligence

Probably the most common question we get asked is, who are my competitor’s customers? The most obvious reason why companies want to know is so that their salespeople can then go and target those customers. For this, they don’t even really need to know the names of the individual buyers, at least not from us. These days, there is plenty of specialist sales enrichment software that can identify buyers within a company, so a company name is usually enough.

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Is Data the Achilles Heel of AI?

Dataversity

As Benjamin Franklin once said, “Nothing is certain except death and taxes.” Add this 21st-century irrefutable fact: The world can’t live without data. With its numbers, characters, facts, and statistics – the operations performed, stored, and analyzed – data has become an irreplaceable facet of daily life. We use data to identify strengths and weaknesses.

IT 98
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What your CFO really needs in periods of economic uncertainty

CIO

The pressure is on to navigate economic uncertainty. Gartner’s downward revision of projected worldwide IT spending in 2023 from 5.1% to 2.4% growth underscores how inflation, interest rate fluctuations, and consumer spending are reshaping forecasts, investment portfolios, and the CIO agenda. Regardless of your company’s investment posture during this period of instability, interactions with the CFO have likely increased and become more consequential in the last few months.

Capital 613
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Know where your competitors are conducting clinical trials!

Sedulo

Introduction: Sedulo Group recently analyzed clinical trials for unapproved primary immuno-oncology (IO) drugs. Our analysis of global data gathered from multiple trial registries provided a compelling snapshot of the recent IO clinical landscape and prompted several unanswered questions regarding future evolution and the impact on manufacturers competing in the space.

Biotech 52
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5 strategies for boosting endpoint management

CIO

Cloud architectures and remote workforces have effectively dissolved the network perimeter, the traditional line of defense for IT security. Lacking that decisive boundary, the work of security teams has changed. Now to guard against data breaches, ransomware, and other types of cyber threats, protecting network endpoints is more important than ever.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Seamlessly Access and Extract Your Cloud HCM Data [Revealing the Secret Formula]

Splash BI

On-Demand Webinar Seamlessly Access and Extract Your Cloud HCM Data [Revealing the Secret Formula] Jump to abstract Webinar Abstract Are you struggling to access and do ad-hoc analysis on your Oracle Fusion HCM data with slow, mundane, not easy-to-use tools and complex processes? Join our session in partnership with OHUG as we reveal our secret formula that will help you – Connect to multiple Oracle HCM Pods.

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Oracle extends its MyLearn program to NetSuite

CIO

Oracle is extending its MyLearn program, offered via the company’s University portal, to cover its NetSuite midmarket ERP products. Like the Oracle University version of MyLearn, NetSuite’s MyLearn program — which offers courses on Oracle Cloud Infrastructure (OCI) and SaaS offerings such as Fusion applications — will offer courses on its product fundamentals and implementation.

IT 325
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Protected: Know where your competitors are conducting their IO trials!

Sedulo

This content is password protected.

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Unified commerce elevates customer experience for Hippo Stores

CIO

One of the biggest challenges confronting retailers today is ensuring convergence between customers’ traditional in-store shopping experience and their digital journey, thereby delivering a seamless customer experience (CX). For brick-and-mortar stores, legacy technologies often make migrating online difficult. Over time, as they explore online opportunities, traditional retailers often find it challenging to unravel all they have built and imagine their technology stack afresh.

Commerce 611
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top CMO Priorities for 2023: Alignment, Efficiency, Consistency

Zoominfo

Regardless of their size, their industry, or where they operate, businesses are tackling the year with redefined budgets, new focus areas, and a healthy dose of uncertainty. While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Sales 130
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Proactive cybersecurity: sometimes offence is the best defense

CIO

In today’s cybersecurity environment—with new types of incidents and threat vectors constantly emerging—organizations can’t afford to sit back and wait to be attacked. They need to be proactive and on the offensive when it comes to defending their networks, systems, and data. It’s important to understand that launching an offensive cybersecurity strategy does not mean abandoning traditional defensive measures such as deploying firewalls, intrusion detection systems (IDS), anti-malware software,

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How tech companies could benefit from investing in Saudi Arabia

CIO

LEAP, one of the biggest tech events in the Middle East took place recently in Riyadh for the second year with more than 172,000 people in attendance. During the opening, Abdullah Alswaha, the Minister of Communication and Information Technology of Saudi Arabia has announced that the Arab kingdom has received US$9 billion in investments to support future technologies, digital entrepreneurship, tech startups, and enhance the Kingdom of Saudi Arabia’s position as the largest digital market in the

Startups 325