Wed.Nov 03, 2021

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Product Marketing Interview Questions

Crayon

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions. And if you’re a candidate, it can be overwhelming trying to prepare for all the questions you might be asked. To help both parties, we’ve compiled a list of eight essential questions: Can you walk me through your last product launch?

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AI-Based Banking Loan Software Will Become Norm In 2022

Smart Data Collective

There is no denying the reality that artificial intelligence is setting new standards in the financial sector. In fact, AI is the basis for the sudden boom in Fintech. We have talked extensively about the role of AI in investment management and insurance. However, there are other segments of the financial industry that also rely on AI technology. The banking industry is among them.

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Obstacles in Collecting Competitive Intelligence

ArchIntel

ArchIntel™ -. In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. According to Chapman, product marketers struggle with the lack of resources, including the scarcity of information itself. He noted that in some cases, competitive intelligence is gated and that without an automated platform, companies’ information gathering process becomes time-consuming and very reliant on customer

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Common Misconceptions About AI-Driven Website Design

Smart Data Collective

Artificial intelligence is integral to the design process. Many companies are using AI to create powerful logos and better products. Another area where AI can be fundamentally important is in web design. Web developers are using AI technology to optimize the user experience and execute their designs more quickly. However, there are some mistakes that companies can make when trying to use AI to develop new websites.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Measuring Business Performance in Pandemic Business Environment Demands More Competitive Intelligence

ArchIntel

ArchIntel™ -. Measuring the performance of businesses has become much more complicated in the wake of the COVID-19 pandemic. A recent article on Mumbrella’s website laments the limited discussion on this crucial issue, as entrepreneurs focus on the pandemic’s impact on their companies’ bottom line and on consumer behavior. Author James Wawne said that year-on-year comparisons for internal key performance indicators have long been a mainstay of performance evaluation for product

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Contify's Market and CI Platform Selected by Multinational Telecom Firm

ArchIntel

ArchIntel™ -. “The global 5G system integration market size is expected to reach USD 45.5 billion by 2027” — ResearchAndMarkets. Contify announced that its market and competitive intelligence platform was selected by a global telecommunications company for building a comprehensive and centralized repository of information on the business landscape as well as rival companies.

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Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. There is a lot of data out there that can help, but much of it is disparate and unstructured. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. In that vein, we’ll touch on the top ten market intelligence tools of 2021 that’ll help you brand make sense of it all.

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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

ArchIntel™ -. The engineering services industry in the United States continues on a downward slope due mainly to the lingering impact of the COVID-19 pandemic. The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. The report explained that when economies weaken, clients have more bargaining power, resulting in lower sales and profit.

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Learn Databricks, ADF & Paginated Reports at the PASS Community Summit

Paul Turnley

Seven days and counting… For the past eighteen years, thousands of data tech professionals would travel to the PASS Summit conference held somewhere in the US, paying for airfare, hotel and conference admission.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The auto industry’s fight to accelerate out of the pandemic

Pathmatics

At the beginning of the pandemic, the automotive (OEM) category pulled the emergency brake and endured a long, uphill battle against supply chain shortages, operational hurdles, and disruptions to long-term development strategies. By April 2020, car sales in the U.S. plummeted by 47%. As we turn the corner to a new year, many of these consequences have since resolved themselves but have left permanent scars on the automotive industry.

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Opportunities within the global sustainable aviation fuel (SAF) market

Evalueserve

Introduction . As the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow gets started, let’s take a close look at the aviation industry. Collectives comprising airlines, aircraft and fuel manufacturers as well as government bodies have recently made announcements on coming together to meet sectoral net-zero carbon emission goals based on the Paris Agreement and help limit global warming to 1.5 degrees Celsius.

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Google Classroom Pricing: Costs and Pricing Plans

Better Buys

Disclaimer: We source public information for Google Classroom’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication. Google Classroom is a cloud-based learning management system that’s targeted to teachers and students in both K-12 and higher education markets. One of its biggest benefits is it encourages […].

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THE TRANSFORMING FUTURE OF THE BANKING AND FINANCE WORLD— HOW THE COVID-19 PANDEMIC OPENED DOORS FOR NEW DEMANDS AND HOW WE COULD ANSWER THEM: “HIGHLIGHTS FROM ABA’S 2021 ANNUAL CONFERENCE”

Evalueserve

Banking leaders face numerous challenges, from the ongoing global pandemic and an uncertain recovery to an accelerating digital transformation and a renewed commitment to financial inclusion. The American Bankers Association (ABA)’s 2021 Annual Conference was held on Oct. 17, 2021, in Tampa, FL, and touched on many relevant, significant topics for the banking and finance sector.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Should You Move Your Affiliate Marketing Away From Amazon Associates?

mention

Ever since Amazon made changes to the commission structure of its affiliate program in 2020, a lot of affiliate marketers have been considering whether or not to move away from the Amazon Associates program. Although Amazon is one of the biggest retailers in the world, it’s certainly not the only one with a lucrative affiliate program. There are other alternatives available out there, each of which (like Amazon) comes with its own set of benefits and drawbacks.

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FreshBooks Pricing: ?Costs and Pricing Models

Better Buys

Disclaimer: We source public information for FreshBooks’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication. FreshBooks is a cloud-based, all-in-one accounting software that helps small businesses better maintain their operations. It includes automated tools that streamline processes, such as invoice processing and payment collection.

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Intent Data: How to Focus on the Signals that Matter

Zoominfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. predicts this figure will grow to 70 percent in the months ahead. At ZoomInfo, the use of intent data on our platform in the second quarter grew more than 400 percent from a year earlier.

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UpKeep Pricing: Costs and Pricing Models

Better Buys

Disclaimer: We source public information for UpKeep’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication. UpKeep is a computerized maintenance management system (CMMS) designed for in-the-field technicians to access, edit and close work orders straight from their mobile devices without being tied to their desks. […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Web Forms are Outdated. Here’s How to Fix Them

Zoominfo

Websites and online experiences have undergone immense changes over the past 20 years, but one of the most important elements of any website remains virtually identical to its Web 1.0 predecessor: the humble form. Web forms are one of the most valuable lead-generation tools at your disposal. Despite this, the web forms of today have not kept pace with broader changes in web design and online experiences.

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ERPNext Pricing: Costs and Pricing Plans

Better Buys

Disclaimer: We source public information for ERPNext’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication. ERPNext is an open-source enterprise resource planning (ERP) system aimed at small and medium-sized businesses. It offers extensive functionality that’s integrated into a single platform for easy management.

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The Reskilling Revolution: Enterprise and Education Must Work Hand in Hand

Dataversity

We are on the brink of a “reskilling revolution,” according to the World Economic Forum (WEF). The new jobs emerging in the global economy will require a different set of skills, more in tune with the digital era. As a result, the demand for workers with specialist data education and skills, like data scientists and data […]. The post The Reskilling Revolution: Enterprise and Education Must Work Hand in Hand appeared first on DATAVERSITY.