Fri.Jun 17, 2022

article thumbnail

How Understanding Data Can Improve Your Marketing Efforts

Smart Data Collective

Global companies spent over $2.83 billion on marketing analytics in 2020. This figure certainly increased in light of the pandemic, as digitization accelerated. Marketing has always been about numbers. Now, those numbers are highly refined, narrowed by algorithms and databases, and processed by people with advanced degrees. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity.

Marketing 325
article thumbnail

Pretty Big Deal with Brittney Castro: ‘It’ll Work if You Don’t Give Up’

Zoominfo

Brittney Castro learned the importance of patience when looking to sell her own business. As an entrepreneur and financial planner, she added saleswoman to her list of titles as she tackled numerous negotiations and potential deals. After rejecting a failing negotiation, she feared a deal might not happen and began shifting her focus back to running her company.

Sales 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Operational Data Analytics Extends Finance’s Value

Dataversity

Futuristic films, such as the new “Doctor Strange in the Multiverse of Madness,” are a fun look into what the future might hold. But outside the cinema, we’re seeing shifts in what’s possible?right now. By leveraging operational data that’s collected throughout their very own organization, finance leaders are transforming the finance function and extending the […].

Finance 98
article thumbnail

Google Shopping Product Title Optimization to Boost Ad Performance

GrowbyData

R etailers and agency partners must share their product feed per Google’s product data specifications to get a product feed accepted by Google Merchant Center. Retailers need to comply with the specifications along with the enriched and engaging product title in Google Shopping, an important component of any shopping ad’s content to stand out against competitors.

Sports 68
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Smarten Augmented Analytics Receives CERT-IN Certification for Its Products and Services!

Elegant BI

Smarten announces the recent certification of its Smarten Augmented Analytics Software product by CERT-IN. CERT-IN , or the Indian Computer Emergency Response Team , is an India government-approved organization for upholding information technology (IT) security, and is a well-renowned application security standard, respected within the technology community.

IT 52

More Trending

article thumbnail

Monterro acquires Finnish market intelligence SaaS company M-Brain

M Brain

The post Monterro acquires Finnish market intelligence SaaS company M-Brain appeared first on M-Brain - Market & Competitive Intelligence Solutions.

article thumbnail

Voter targeting led by AI-powered data & intelligence

Resonate

Ready to target voters with ultimate precision and win them over at the polls? Get a competitive edge over stale political advertising and let Resonate build you a competitive media strategy that drives better results and wins elections. Schedule a Consultation Today Privacy Privacy Policy DAA Ad Choices DAA Opt Out Privacy Act (CCPA) Do Not Sell My Personal Information Submit a CCPA Consumer Request © 2023 – Resonate The post Voter targeting led by AI-powered data & intelligence appe

article thumbnail

How M-Brain’s Intelligence Plaza delivers intelligence to Finlays

M Brain

The post How M-Brain’s Intelligence Plaza delivers intelligence to Finlays appeared first on M-Brain - Market & Competitive Intelligence Solutions.

article thumbnail

Rank #1 On Google With This On-Page SEO Checklist

mention

You want to rank #1 on Google, but you’re not sure how or what to do. Discover the 12 steps On-Page SEO checklist on how to get ranked higher on Google. The problem is that there are so many SEO experts out there who offer conflicting advice and it’s hard to know what works best. Some say keyword density is important while others say it doesn’t matter at all.

Copywrite 212
article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

How DeBeers is saving time by using M-Brain’s Intelligence Plaza

M Brain

The post How DeBeers is saving time by using M-Brain’s Intelligence Plaza appeared first on M-Brain - Market & Competitive Intelligence Solutions.

article thumbnail

Gusto vs. ADP: Compare Core HRMS Capabilities and More

Better Buys

Note: ADP sells a variety of payroll and HR solutions targeted to company sizes: ADP RUN (for small businesses), ADP Workforce Now (for mid-sized and large businesses) and ADP Vantage (for large, multinational U.S.-based companies). This comparison post will focus on ADP RUN. Gusto and ADP RUN are cloud-based payroll and HR software solutions that […].

article thumbnail

Tracking Consumer Interests During Pride Month

Netbasequid

Public perception makes all the difference to brands, as does understanding intent. It’s important to get to the heart of topical conversations, particularly when they take over an entire month. And we’re going to show you how, as there may be some nuanced conversations that brands are missing this Pride month, as they make assumptions about messaging that may not be on point.

Gaming 98
article thumbnail

13 Ways our Customers are Using Real Estate Market Data

Data Hut

Historically, real estate has been a big player in the investment market and it will remain so. The reason is simple: we all need real estate to build homes and run businesses. , Getting the best value out of real estate investment is difficult but not impossible. Sensing the market dynamics and finding opportunities is the key. There are many people who made it big in real estate: Shark Tank star Barbara Corcoran and US President Donald Trump are good examples.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission