Fri.Mar 04, 2022

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7 best competitor analysis tools (updated for 2022)

Cipher

Best competitor analysis tools. Crunchbase. FactSet. Visualping. SEMRush. LexisNexis. PowerBI. Knowledge360 ?. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. But as the industries that businesses compete in become increasingly complex, it’s more important than ever that competitive intelligence analysts like you embrace tools that enable you to deliver high-quality insight in real-time.

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Data Analytics and Social Media: Twin Pillars in the Evolution of Business

Smart Data Collective

META: We’re breaking down the ways social media has changed businesses and how you can use these changes to get ahead. Digital technology is unquestionably changing the future of business. Two of the biggest advances in technology that are influencing the direction of business are social media and data analytics. These may seem like unrelated technologies to the average person, but they are actually closely intertwined.

Business 341
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Five Ways Decision Intelligence Helps Accelerate Data-Driven Decision-Making

Dataversity

With 2022 well underway, many businesses are deploying new data-driven strategies and models to promote growth, accelerate digital transformation, and increase operational efficiency. However, to maximize success, enterprise leaders must incorporate decision intelligence and data-driven insights into their decision-making processes. Decision intelligence is an approach that can help ease the burden of data analysis and […].

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5 Types of Business Technology Every Entrepreneur Should be Using

Smart Data Collective

Running a small business can be difficult; you have to do multiple things simultaneously – and sometimes it’s not enough. However, technology proves to be handy when it comes to streamlining things and helping you save money and time. In fact, most successful companies depend on technology for almost every aspect of their businesses. And while there are many types of technology available, choosing to go digital does not have to be a headache.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Domopalooza 2022 roundtables: Taking action with data

Domo

Are you ready to journey beyond modern BI and explore the next frontier of data experiences? Then make sure you tune into Domopalooza 2022 , a free virtual event that will take place March 23 and feature six roundtable discussions showcasing the virtues of turning data into action. The first discussion begins at 1:30 p.m. ET, when Forrester Research Vice President Boris Evelson guest moderates The Future of BI with four other highly accomplished business leaders including: Clayco’s CIO, Todd Fli

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How to Best Use the HubSpot Campaigns Tool

Weidert Group

When you’re watching National Geographic shows (because you refuse to let your kid watch Encanto for the hundredth time), you may have seen a wildlife expert tag a specific animal in order to track its behavior over time. What’s it doing? Where’s it headed? What does it encounter? The expert wants to know what impacts that animal is having, and what’s affecting that particular animal.

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Data Ethics – From Abstract to Action

Dataversity

It’s not surprising businesses are starting to sit up and take note of data ethics. The headlines provide a stark reminder of why it’s important. Whether that’s certain customers paying much higher insurance premiums, AI hiring systems favoring white men, risk assessment tools sending the wrong people to prison, or credit card companies giving lower credit ratings to women.

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Consumers Call the Shots in Post-COVID Economy

Netbasequid

Consumers have always been the most important ingredient in any brand’s marketing mix, but in our post-COVID economy, consumers have recognized this power – and they’re wielding it. We see consumers calling the shots in our new predominantly digital landscape, regardless of vertical. And understanding how this impacts everything across the enterprise is important, as brands work to make the best data-informed decisions.

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How To Shape The Culture Of A Data-Driven Organization

BI Survey

“We are a data-driven company,” is a familiar refrain we hear from business leaders and managers. This is evidence of a fundamental shift in mindset, reflecting the fact that leaders have now understood and internalized the concept of the data-driven enterprise. However, when attempting to restructure and reorganize data flows and processes and bring in new ways of working with data, particularly CDOs, CIOs and data teams often run into what feels like a brick wall.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.