Fri.Mar 19, 2021

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5 Experts Weigh in on Conversational Marketing Trends to Watch

Alexa

With the conversational AI space expected to reach $15.7 billion by 2024 —up from $4.2 billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. Conversational experiences as a whole are going to continue to evolve and become more sophisticated in the coming years. Because of that, bots will also evolve to have more advanced capabilities and take on bigger and more important roles in the lives of businesses and consumers.

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Why Enterprise Social Listening is a Worthwhile Investment

Netbasequid

Even before the events of 2020, understanding what your consumers wanted was crucial to any brand, as consumer needs and wants have always been a moving target. The effects of the pandemic have further altered consumer behavior, making it all the more volatile, and your enterprise can’t afford to let any social listening opportunity pass you by. As we see below, news and blog conversations about “social listening for the enterprise” spiked just ahead of the November elections.

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Stop Asian Hate

Moz

Posted by SarahBird We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident.

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WEBINAR RECAP: How to Win Digital Savvy B2B Buyers in a Post-COVID Era

Evalueserve

Watch the Full Discussion Now. PANEL DISCUSSION: Win B2B Buyers Post-COVID. If you didn’t have the chance to catch the panel discussion on how you can win B2B buyers, don’t fret—in this blog we’ll highlight important moment s you missed from the webinar. During the webinar, we heard from Peter O’Neill, Gregoire De Clercq , and Gerhard Otterbach. .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Stop Asian Hate

Moz

We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime.

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The Future of Business Transformation: No-Code Infrastructure and the Cloud

Dataversity

Click to learn more about author Borya Shakhnovich. In 2020, countless industries were forced to accelerate their digital transformation practices, having no other option but to be agile in supporting the new normal: a remote business infrastructure. What has helped lessen the burden for employers? Implementing no-code infrastructures across business practices and processes to empower […].

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The Good, The B(ad), and The March M(AD)ness!

Pathmatics

Like most sports leagues, the NCAA has had to overcome much to execute a full season this year - the pandemic, shuttered schools, covid protocols. But, perseverance and determination has paid off as one of the most celebrated tournaments is set to begin - March Madness! And what accompanies a massive sports competition.Digital Ads, of course.

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Messy Data Shouldn’t Stop Machine Learning in Its Tracks

Dataversity

Click to learn more about author Jon Reilly. Businesses are creating data at an incredible pace that will only accelerate. In fact, data storage company Seagate predicts it will pass a yearly rate of “163 zettabytes (ZB) by 2025. That’s ten times the amount of data produced in 2017.” Moore’s Law – the principle that […]. The post Messy Data Shouldn’t Stop Machine Learning in Its Tracks appeared first on DATAVERSITY.

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Data Agility and Popularity vs Data Quality in Self-Serve BI and Analytics!

Elegant BI

One of the most valuable aspects of self-serve business intelligence is the opportunity it provides for data and analytical sharing among business users within the organization. When business users adopt true self-serve BI tools like Plug n’ Play Predictive Analysis , Smart Data Visualization , and Self-Serve Data Preparation , they can apply the domain knowledge and skill they have developed in their role to create reports, analyze data and make recommendations and decisions with confidence.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How Data Agility Can Spark Inspiration and Innovation

Domo

Innovation is typically born from curiosity. Consider a kitten encountering a ball of yarn; first it approaches with fear, but with touch and movement, the kitten finds it has discovered a new toy. Similarly, individuals may approach data with fear when there are restrictive organizational controls or a lack of visibility into its sources or flows. And yet, by removing those barriers, enterprises allow individuals to see and explore with data to make better decisions, enhance transformational ef