Wed.Jan 06, 2021

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How To Do Competitor Analysis

Cipher

Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies. To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success.

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How the Internet of Things and AI will Transform Sports Business?

Smart Data Collective

If there’s one industry that had previously remained fairly untouched from the technological advancements, it is the sports domain. However, over time the sector is getting introduced with several new generation technologies intended to make it efficient and smart. We have recently seen a number of technological developments that have impacted sports.

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Competitive Analysis thinking for sensational media headlines

Octopus

Competitive Analysis thinking for sensational media headlines This article is called Competitive Analysis thinking for sensational media headlines and offers our thoughts on finding the truth within newspaper. The post Competitive Analysis thinking for sensational media headlines appeared first on Octopus Competitive Intelligence.

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Can Data-Driven Accounts Receivable Management Strengthen Client Relationships?

Smart Data Collective

Big data is central to financial management. The market for financial data analytics is expected to reach $10 billion by 2025. One of the biggest uses of big data in finance relates to accounts receivable management. A decent AR (Accounts Receivable) management system is essential for the functioning of any business, no matter what industry you’re in.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Bright 2021 for Telecommunications, But Challenges Lie Ahead

ArchIntel

ArchIntel™ -. Kevin Westcott of consulting services firm Deloitte believes the telecommunications industry has a lot to look forward to in 2021 because of 5G. For Westcott, 5G does not only offer opportunities on the consumer side; the next-generation wireless technology also has a lot of potential for enterprise customers. In fact, a recent Deloitte study shows that 86 percent of surveyed networking executives believe advanced wireless technologies would result in the transformation of their or

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Predicting the Trends Everyone Will be Talking About at CES

Netbasequid

The Consumer Electronics Show (CES) is next week and promises to feature a host of new tech innovations and emerging trends as always. CES has been a yearly staple for the tech industry since 1967 and isn’t going to let the pandemic slow it down. To be held January 11-14, the event marks the first time that CES has been conducted virtually and will surely lean heavily into the growth of tech that has sustained us throughout 2020.

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Data Drives Digital Transformation’s Success in 2021

Dataversity

Click to learn more about author Keith Higgins. As the COVID-19 pandemic continues to accelerate digital transformation into 2021, 73 percent of manufacturers plan to increase their investment in smart factory technology over the next year. However, as manufacturers will favor automation to address social distancing and capacity requirements, people will be critical for digital […].

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Giving New Life To Industrial Machinery With Connected Customer Experiences

Timo Elliot

The “Better Together” program is a series of conversations is where I give the microphone to SAP customers and partners for an unfiltered look at how they are innovating with SAP’s Business Technology Platform to unlock business value. The first episode focused on the Gates Corporation and how the company has been able to reinvent their products experience using the latest internet of things technology.

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Kick Off 2021 With These 9 Social Media Management & Analytics Tools

Digimind

We made it! 2021 is here, and it doesn’t have to be a continuation of the last difficult 10 months that have plagued brands and agencies alike. Using Social Media Management & Analytics, marketing and insights professionals can take back their early 2020 successes and build new paths forward that include key data derived from the netizens online - particularly from platforms like Facebook, Twitter, and Instagram.

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The Need for Flexible Data Management: Why Is Data Flexibility So Important?

Dataversity

Click to learn more about author David Leivesley. We live in an era of big data. Amazingly, statistics show that around 90 percent of this data is only two years old. That indicates that businesses, moving forward, will need to anticipate using more and more of it. However, Data Management and structuring are notoriously complex. […]. The post The Need for Flexible Data Management: Why Is Data Flexibility So Important?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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ROAS and Ad Spend: How to Make Sure Your Online Advertising is Efficient

Similarweb

As the digital world grows at a phenomenal rate, your presence and digital advertising must be more accurate and profitable. It’s crucial that the money that you’re spending to get your product seen by the right people is being used wisely and precisely. After all, no marketer wants to watch their advertising spend go down the drain, right? There are so many metrics we monitor and optimize in our PPC campaigns.

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Smarten Support Portal Updates – September – 2020!

Elegant BI

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. Getting Started: Download Smarten Evaluation Version. Getting Started: Create your smarten instance from AWS marketplace. Crosstabs: Display filter value in the title.

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Kick Off 2021 With These 10 Social Media Management & Analytics Tools

Digimind

We made it! 2021 is here, and it doesn’t have to be a continuation of the last difficult 10 months that have plagued brands and agencies alike. Using Social Media Management & Analytics, marketing and insights professionals can take back their early 2020 successes and build new paths forward that include key data derived from the netizens online - particularly from platforms like Facebook, Twitter, and Instagram.

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Best’s Review Examines the Insurtech Evolution

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )–The January issue of Best’s Review takes an in-depth look at how the insurtech sector is evolving. “ Turning the Corner ” examines the deal environment and how it’s now the insurtechs that are interested in making acquisitions. In “ A Healthy Dose of Reality ,” Best’s Review speaks with Adrian Gore, the founder and chief executive officer of Discovery Limited, about the genesis of his company and the challenges COVID-19 is posing to global healt

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Qlikview vs Power BI: Everything you need to know

Better Buys

If you’ve got a wealth of data on your business, but are unsure how to take meaningful action on it, it’s a good idea to invest in a business intelligence (BI) platform. If you’ve done even a little bit of digging into the world of BI, you’ve likely come across both QlikView and Power BI. […].

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How To Construct A Simple Annuity For Retirement

Wink Intel

(This report was issued to members of Yield Hunting on December 14th. All data herein is from that date.). I am always amazed how many retirees become quasi-professional investors upon retirement. Is that enjoyable? Is it worry-free? . Click HERE to read the full story via Seeking Alpha. Wink’s Note: The top fear of Americans is running-out-of-money in retirement.

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The Future of CRM — 7 Trends to Consider for Sales and Marketing Teams

Zoominfo

Customer relationship management (CRM) systems function as the heart of customer engagement. And if CRMs aren’t already a core part of the customer lifecycle, now is the time to switch. It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. The future of CRM is in advanced intelligence and mobility, especially with recent pushes toward remote communications. 2020 forced B2B organizations away from tech-focused goals and toward cust

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SILAC Insurance Company awarded Top Workplaces 2020

Wink Intel

SILAC Insurance Company has been awarded a Top Workplaces 2020 honor by The Salt Lake Tribune. The list is based solely on employee feedback gathered through a third-party survey, administered by employee engagement technology partner Energage, LLC. The post SILAC Insurance Company awarded Top Workplaces 2020 appeared first on Wink.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Google Ads vs. Bing Ads: the $175,672 question

SpyFu

It doesn’t seem like there should even be a Google ads vs. Bing ads debate. Google processes almost 9x more search queries than Bing , er, Microsoft Bing. That’s nearly 3 billion more opportunities for marketers to get their ad in front of a customer every single day. Yet, in 2020, marketers still spent $7.74 billion on Bing ads (that’s up 35% since 2016).Why would advertisers divert some of their search ad budget to Bing?

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USAA Unveils Three-Year Fixed Annuity As Its Sales Surge

Wink Intel

[Multi-Year Guaranteed Annuity] Sales in the third quarter totaled $16.6 billion, a 70% rise from the same period in 2019, according to market research firm Wink. Products carrying three-year guarantees, such as USAA’s, are among the most popular products in the segment: About half of the top-selling multi-year annuities by channel fall into the category, according to Wink.

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The Future of CRM — 7 Trends to Consider for Sales and Marketing Teams

Zoominfo

Customer relationship management (CRM) systems function as the heart of customer engagement. And if CRMs aren’t already a core part of the customer lifecycle, now is the time to switch. It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. The future of CRM is in advanced intelligence and mobility, especially with recent pushes toward remote communications. 2020 forced B2B organizations away from tech-focused goals and toward cust

Sales 100
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Vermont Insurer Eyes Pacific Life in Race to Be Top Indexed Life Seller

Wink Intel

“It is conceivable that National Life could take Pacific Life’s top spot in indexed life for 2020,” said Sheryl Moore , CEO of Wink. She said much will depend on the results from this quarter, which typically is the largest of the year for the product segment. Click HERE to read the full story via Life Annuity Specialist. The post Vermont Insurer Eyes Pacific Life in Race to Be Top Indexed Life Seller appeared first on Wink.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Symetra Yanks Guaranteed Universal Life Products as Low Rates Persist

Wink Intel

“For products that have strong guaranteed minimum cash values and death benefits, this can be a tremendous financial strain,” said Sheryl Moore , CEO of Wink , publisher of Wink’s Sales & Market Report , in an email. Click HERE to read the full story via Life Annuity Specialist. The post Symetra Yanks Guaranteed Universal Life Products as Low Rates Persist appeared first on Wink.

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Top 5 Life Insurance Stories Of 2020: COVID-19 Dominates

Wink Intel

Life insurance is generally sold, not bought, those sales traditionally take place around the dinner table or in the agent’s office. That traditional scene was next to impossible this year as COVID-19 swept across the country and led to business restrictions and stay-home advisories. On the other hand, it reminded Americans of the value of planning and life insurance.

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The Top 5 Life, Health and Annuity Stories of 2020

Wink Intel

Here’s a look at what we think were the most important life, health and annuity stories of 2020, based on our own subjective reactions to the news. Click HERE to view the slideshow via ThinkAdvisor. The post The Top 5 Life, Health and Annuity Stories of 2020 appeared first on Wink.

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Top 5 Annuity Stories Of 2020: A Roller-Coaster Year

Wink Intel

One only needs to peek at InsuranceNewsNet’ most-read annuity stories of 2020 to see what a crazy year it has been. There’s been good news, bad news, regulation and legislation. Annuities sold great, sold poorly and, for a brief period, didn’t sell at all as insurers pulled products from the shelves during the raging COVID-19 pandemic. ……………………………………………………R

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Top Life Insurance Tips For 2021

Wink Intel

It’s not a stretch to say this past year has given us a new perspective on pretty much everything. The pandemic has profoundly affected how we interact with others, how we shop for our groceries and how we navigate the world. It also has many of us thinking about improving the financial security of our families. More than two-thirds of Americans say that the pandemic was a financial wake-up call and 30% said that life insurance was a top dinner table discussion, according to a May/June 2020 surv

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Opinion: The 6 Most Affordable Life Insurance of 2021

Wink Intel

ife insurance is an agreement between you and an insurance company. In exchange for premium payments, the provider pays a death benefit to whomever you choose. Life insurance may offer your loved ones financial support if you were no longer around. While some policies can be expensive, it’s possible to find affordable life insurance. . Click HERE to read the full story via Investopedia.

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Opinion: The 9 Best Life Insurance for Seniors of 2021

Wink Intel

The Verywell editors independently research, test, and recommend the best products; you can learn more about the review process here. They may receive commissions on purchases made from the chosen links. Click HERE to view via Verywell. The post Opinion: The 9 Best Life Insurance for Seniors of 2021 appeared first on Wink.

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New SEC marketing rule may bring fresh scrutiny to advisors

Wink Intel

Prospective clients could soon begin browsing for RIA firms via a host of third-party ratings sites, just as they would shop for a plumber or landscaper, as advisors begin to promote their practices under the SEC’s long-awaited new advertising rules. Click HERE to read the full story via Financial Planning. The post New SEC marketing rule may bring fresh scrutiny to advisors appeared first on Wink.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.