Wed.May 05, 2021

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Why You Need a Messaging Hierarchy (+ How to Create One)

Crayon

In the battle against competitors for sales, a positioning statement gives brand stakeholders much-needed ammunition. Across marketing and sales channels, you need to know how to promote your product in a way that differentiates it from the field. But a positioning statement is just the tip of the iceberg. Ideally, you’d have a one-size-fits-all solution to communicate your value prop to all segments of your audience.

Sales 617
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What is Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence.

Analysis 459
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Photography Trends Utilizing Data To Keep Your Social Content Fresh

Smart Data Collective

Big data and artificial intelligence have become incredibly useful in the field of photography. Photographers need to know how to leverage big data effectively. A number of new trends have emerged that involve the use of data. They can be useful for social media marketers that need fresh visual content. Big Data Becomes Integral for Social Media Marketers Relying on Photography.

Marketing 319
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How CI Can Help Pharma Companies With the FDA Drug Approval Process

ArchIntel

ArchIntel™ -. “Global pharmaceutical manufacturing industry will reach $673.6 billion by 2027, growing by 12.5% annually over 2020-2027” — ResearchAndMarkets. Competitive intelligence can help pharmaceutical companies secure drug approval from the Food and Drug Administration, according to Cipher President Peter Grimm. In a blog post on the Cipher website, Grimm wrote that CI plays a critical role in the FDA’s intensive drug approval process , starting from preclinical de

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why You Need to Take a Consumer-Centric Approach with Your Pricing

Intelligence Node

Setting context for 2021 & eCommerce Market Growth 1. Retail Has Transformed More In a Year Than in the Last 10 2020 was an unprecedented year and left the world in disruption and uncertainty. But, with the social distancing mandates and mandatory home quarantines came the sudden and lasting shift to eCommerce. Let’s look at […]. The post Why You Need to Take a Consumer-Centric Approach with Your Pricing appeared first on Blog.

Retail 197

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Smart Repricers: Your Key To Beating Amazon & Walmart Competition

Intelligence Node

Billionaire investor Warren Buffett once said, “Price is what you pay. Value is what you get.” His words certainly apply to consumers and sellers in the age of Amazon and Walmart. First things first: A Smart Repricer is a software that automatically optimizes prices of your products on Amazon, Walmart or Ebay according to factors […]. The post Smart Repricers: Your Key To Beating Amazon & Walmart Competition appeared first on Blog.

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Find Out What Your Competitors Are Doing

Octopus

We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing. When researching your competitors, you need to start by knowing what you are looking for. Read More. The post Find Out What Your Competitors Are Doing appeared first on Octopus Competitive Intelligence.

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Planet of the Apps and Their SaaS-ification

Dataversity

Click to learn more about author Chris Lynch. As the CEO of a technology startup and a recovering venture capitalist, I’ve developed a love/hate relationship with technology during the last few decades. I had the incredible opportunity to be at the forefront of change and explosive growth in the early networking days, was present for […]. The post Planet of the Apps and Their SaaS-ification appeared first on DATAVERSITY.

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Seven Steps to Conducting a Competitive Pricing Analysis

ArchIntel

ArchIntel™ -. Conducting a competitive analysis entails analyzing the pricing of competitors. Once businesses know what the competition is doing, they will be able to optimize their prices to have an advantage, according to Matt Ellsworth , senior manager of marketing and demand at Wiser , a provider of actionable data to enable better decision-making.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Weidert Group Named a Q1 Winner in HubSpot’s 2021 Impact Awards

Weidert Group

APPLETON, WI, May 2021 — Weidert Group, a full-service B2B in bound growth agency and Diamond Level HubSpot Partner, has been named the North American winner in the Grow Better Sales category in HubSpot’s Q1 2021 Impact Awards. HubSpot, a leading CRM platform for scaling companies, uses the award to recognize members of its Solutions Partner Program who go above and beyond to help their customers grow better.

Sales 74
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Cybersecurity Best Practices for Data Protection

Dataversity

Click to learn more about author Ashley Lukehart. As the average cost of a data breach reaches $3.86 million, the need for cybersecurity preparedness is more pressing than ever. Just like the data, the cybersecurity perimeter should no longer be confined to the physical boundaries of the organization. Data is everywhere and so should be your […].

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Improve your CI with Dr. Avener Barnea

SCIP

Over 90% of stakeholders say that competitive intelligence is important to organizational performance, but many struggle to measure it. Are you ready to learn how to build an ROI model that combines both qualitative and quantitative metrics? At SCIP Euro Summit, Dr. Avner Barnea will unveil a new framework to help you drive CI performance during his presentation ?

SCIP 52
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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Marketing 246
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Rebound Forecasted for US Construction Sector Following Pandemic-Induced Sluggishness

ArchIntel

ArchIntel™ -. The U.S. construction industry was not spared the COVID-19 pandemic’s downward pull across sectors. The decline was traced mainly to the massive dip in public sector construction. Despite an overall drop, however, 2020 still managed to see a record-breaking increase in the construction of private residential buildings. Analysts expect a rebound in the industry this year, predicting a 15.6 percent growth valued at an estimated $1.5 trillion.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer 20 years ago, you would have given anything for this scenario. But times have changed. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Marketing 130
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Find the Needles in SEO’s Most Important Haystack: 5 Google Analytics Best Practices for Beginners

SpyFu

Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your website and its audience can most likely be answered by Google Analytics—no matter how silly or granular they may be. In fact, the problem with GA’s data haystack is that most people don’t know where to find the needles of information they are actually looking for.

Learning 122
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How to Build a Content Calendar and Keep Your Strategy on Track

Similarweb

Imagine a house with no shelves. No closets. No way to organize your things. Sounds pretty scary, right? In this type of house, it’s hard to find what you need or get anything done quickly. It’s my type-A, Virgo nightmare. . Trying to create a content strategy without a content calendar is basically like that. Without a structure or way to organize your strategy, it’s difficult (if not impossible) to meet deadlines, coordinate and prioritize tasks, and analyze your progress with mar

Banking 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Measure Brand Perception— and Why You Should

Netbasequid

On a good day, brand perception can be very difficult to quantify. However, it is one of the most vital metrics your company can have when it comes to brand visibility and marketing success, as it directly effects your bottom line. In this article we’ll cover tips on measuring your brand perception and why it matters. Here are some hints: Brands that are perceived as strong have higher profit margins. 89% of shoppers are more loyal to brands that share their values. 90% of consumers trust people

Gaming 84