Tue.Sep 14, 2021

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ZoomInfo + Chorus Upgrades: Deal Visibility, Data Accuracy

Zoominfo

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and

Sales 130
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Human-Machine Collaboration: Building Trust with Augmented Intelligence

Dataversity

Click to learn more about author Deepak Dube. Gartner reports have popularized the term “augmented intelligence” in the past couple of years. In this article, I will explain what it entails. Let’s begin with how Gartner defines it: “Augmented intelligence is a design pattern for a human-centered partnership model of people and artificial intelligence (AI) working together […].

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Software Demos that Say, ‘I Hear You’?

Elegant BI

This article is really targeted to business teams and managers who are responsible for establishing the software demo process and guidelines within an organization. While my advice definitely affects those who give the demos, my experience has been that those who demonstrate software are usually following a scripted process established by someone else.

Sales 52
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PPC Strategy Unleashed: Creating Campaigns That Work

Similarweb

Whether you’re a tried and true marketeer or new to the role, pay-per-click (PPC) advertising is the most effective way to quickly generate results and secure profits. It helps you get your brand in front of interested parties (even if they don’t know it yet) and lets you test the waters. Most importantly, with the right ad analytics tools and know-how, honing an effective PPC strategy is pretty straightforward.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.