Cipher

JANUARY 11, 2021

Question: What’s the best source of information for conducting a competitor analysis?

Competitor Analysis 327

Competitor Analysis Analysis Information 327

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.

Sales 277

Sales Research Marketing Marketing 277

Smart Data Collective

JANUARY 11, 2021

We have talked about a number of changes that big data has created for the manufacturing sector. A number of manufacturers are relying more on analytics technology to streamline their operations. Cloud computing involves using a network of remote internet servers to store, manage, and process data, instead of using a local server on a personal computer.

Pharmaceutical 247

Pharmaceutical Value Chain Market Research Marketing Research 247

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.

Sales 246

Sales Research Marketing Marketing 246

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

JANUARY 11, 2021

We have talked in depth about the benefits of using data-driven strategies to improve the functionality of the workplace. There are plenty of case studies of companies using big data to streamline many elements of their business models. One of the most novel applications of big data lies in the field of employee training and development. Companies have found that data-driven educational initiatives can be especially effective.

Learning 179

Learning Win Education Gaming 179

Intelligence Node

JANUARY 11, 2021

The best thing about January is the opportunity to start again, a general optimism for doing better retail planning than last year. More so for retail, being one of the hardest hit industries last year. As retailers re-evaluate 2020’s retail planning decisions, the overarching theme for Budget ‘21 is ‘uncertainty’, given the current political […].

Retail 160

Retail Technology Technology Sales 160

Zoominfo

JANUARY 11, 2021

Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. The event, which would have drawn more than 100,000 attendees, became one of the first major shows to pull out during the early days of the pandemic. Rather than schedule the 2021 version in March as originally planned, World Mobile Conference organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face mas

Airline 162

Airline Travel Sales Marketing 162

Netbasequid

JANUARY 11, 2021

Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using consumer intelligence , we’ll pull back the curtain to sneak a peek at which key opinion leaders to pay attention to, including: Five KOLs that make their presence known in the space.

Entertainment 80

Entertainment Intelligence Intelligence Win 80

Zoominfo

JANUARY 11, 2021

Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. The event, which would have drawn more than 100,000 attendees, became one of the first major shows to pull out during the early days of the pandemic. Rather than schedule the 2021 version in March as originally planned, Mobile World Congress organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks

Airline 130

Airline Travel Sales Marketing 130

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Dataversity

JANUARY 11, 2021

Click to learn more about author Kendall Clark. The mandate for enterprise IT to deliver business value has never been stronger. Today tech professionals are key participants in helping drive enterprise business strategy. Yet, to be truly effective, they are quickly learning that agility is the key enabler. Hampered by data strategies that leave teams […].

Knowledge 75

Knowledge Learning Business IT 75

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products.

Sales 130

Sales Education Win Knowledge 130

Dataversity

JANUARY 11, 2021

Click to learn more about author Wayne Yaddow. In Part 1 of this series, we described how data warehousing (DW) and business intelligence (BI) projects are a high priority for many organizations. Project sponsors seek to empower more and better data-driven decisions and actions throughout their enterprise; they intend to expand their user base for […].

Business Intelligence 59

Business Intelligence Intelligence Intelligence Learning 59

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products.

Sales 130

Sales Education Win Knowledge 130

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Happy Market

JANUARY 11, 2021

2020 will be known for many things. Including the rise in the number of podcast. Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our outlook for market research in 2021. Referenced Guests: David PaullHosts the Insights Association’s Audible Insights podcast.

Market Research 52

Market Research Marketing Research Research Marketing 52

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.

Sales 100

Sales Research Marketing Marketing 100

Acoustic

JANUARY 11, 2021

Personalization has been the “talk” of the marketing world for years. More recently, the practice of personalization has become increasingly important within other corporate disciplines such as customer success and sales. It’s easier said than done, though, and it’s not uncommon for marketers to consider personalization from only one perspective. For example, you might be focused on only messaging personalization—sending emails or messages with relevant, timely content to each of your users.

Marketing 52

Marketing Marketing Profiling Competitive 52

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Decision-makers are often only interested in sellers that know exactly who they are and what they want. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc.

Profiling 100

Profiling Finance Sales Marketing 100

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

SCIP

JANUARY 11, 2021

ETHICS. TRAINING. KEY TOPICS. NEW CI MAGAZINE ARTICLE. Using Total Addressable Market for CI Modeling. While the size of a market is critical to understanding its attractiveness, many CI professionals under-utilize Total Addressable Market as part of their modeling. This article, by Hewlett Packard Enterprise's Paul Santilli, discusses: Benefits and limitations of several ways to calculate TAM.

SCIP 52

SCIP Benchmarking Marketing Marketing 52

Pathmatics

JANUARY 11, 2021

This article is part of our content contributor series.

Marketing 59

Marketing Marketing 59

SpyFu

JANUARY 11, 2021

Google is still the undisputed king of Search Engines. ( 92.16% worldwide market share as of November 2020.) Knowing how Google works and how to get a better ranking in the Google SERPs is what puts food on the table of 99% of SEO professionals. Even then, Google holds a few mysteries with SEOs, especially when it comes to using Google’s advanced search operators.

Research 145

Research Competitive Algorithm Briefing 145

Dataversity

JANUARY 11, 2021

Click to learn more about co-author Adam Carrigan. Click to learn more about co-author Jorge Torres. Traditionally, machine learning tools were only available to enterprises with the necessary budget and expertise. Now, AI is empowering machine learning to be democratized to reach more users, allowing them to make the business intelligence-driven decisions that could transform […].

Learning 59

Learning Business Intelligence Intelligence Intelligence 59

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business