Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? It turns out they’re pretty important. Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.”.

Sales 246

Sales Knowledge Competitive Information 246

Octopus

FEBRUARY 1, 2021

Why are you losing customers to competitors? The strength of Competitive Intelligence is that it should provide you with insight. Insight to enable you to think about. The post Why are you losing customers to competitors? appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 205

Competitive Intelligence Competitive Intelligence Intelligence 205

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. Let’s change that. What is small business marketing? The goal of small business marketing is to attract leads to your business. You attract leads by providing content online (e.g., on your website) that moves potential customers to take some sort of action.

Management 145

Management Marketing Marketing Business 145

InfoSol

FEBRUARY 1, 2021

It’s been over 13 years since SAP acquired BusinessObjects and really stepped into the world of Business Intelligence. During the first few years after the purchase, SAP sold a ton of BusinessObjects licenses and, for at least one or two years, they sold more BusinessObjects licenses than they did SAP ERP licenses. It was a huge success both financially and directionally for SAP.

Business Intelligence 141

Business Intelligence Intelligence Intelligence Globalization 141

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? It turns out they’re pretty important. Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.

Sales 100

Sales Profiling Knowledge Competitive 100

SpyFu

FEBRUARY 1, 2021

When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to one particular website, that website must be authoritative and high quality. Over the past 23 years, Google has updated their algorithm thousands of times. In 2019, they reported 3,620 changes to their algorithm.

Algorithm 104

Algorithm Profiling Research IT 104

SpyFu

FEBRUARY 1, 2021

Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such as Google, Yahoo, Yandex, Duck Duck Go, and Bing. The phrasing "meta tag" makes it sound like these work behind the scenes away from reader's eyes. After all, that's the case with meta keywords.

Briefing 92

Briefing Commerce Algorithm Research 92

Netbasequid

FEBRUARY 1, 2021

Les marques capables d’identifier efficacement les tendances émergentes prennent une longueur d’avance sur leurs concurrents. Qu’elles en soient conscientes ou non, les tendances émergentes sont essentielles pour les entreprises. Si votre marque ne recherche pas activement les opportunités que créent les tendances émergentes, écoutez bien ce qui suit.

Intelligence 98

Intelligence Intelligence Information Marketing 98

Weidert Group

FEBRUARY 1, 2021

When evaluating search engine optimization (SEO) tactics, it’s important to balance the technical side of understanding how search engines work with empathy and understanding for the people who use search engines as tools to find what they’re looking for. For better or worse, when we think of website optimization , we’re usually referring to the ways your page content and on-page metadata can affect site performance.

75

75

Netbasequid

FEBRUARY 1, 2021

Aufkommende Markengelegenheiten – oder aufkommende Krisen – geschehen schnell und Sie müssen bereit sein, zu handeln und diese Insights zu erfassen, sobald es geschieht. Sie kündigen sich nur selten bereits Tage im Voraus an. Und obwohl es nur ein Tool in Ihrem Markdaten-Arsenal ist, ist Market Intelligence eines, das Sie aus genau diesem Grund auf dem neuesten Stand und in gutem Funktionszustand halten sollten.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Thinknum

FEBRUARY 1, 2021

Thinknum’s new Reddit Mentions dataset tracks the number of times NYSE and NASDAQ tickers are mentioned in the top 100 posts on r/WallStreetBets and r/Stocks in real time. The dataset went live last week and allows equity analysts and portfolio managers to know when one of their portfolio companies is being talked about on Reddit. It’s been featured on the Wall Street Journal , Barron’s , and Business Insider !

Management 76

Management Business IT 76

Netbasequid

FEBRUARY 1, 2021

. It’s easy to be overwhelmed by the sheer volume of information that competes for our attention these days. And brands seeking to meet their customers’ needs while staying a step ahead of the competition have their hands full, for sure. To that end, the best market intelligence comes from turning over every stone in your market research ; and analyzing disparate data sources in one dashboard simplifies this task, while increasing your field of vision.

Market Intelligence 98

Market Intelligence Market Research Marketing Research Research 98

Dataversity

FEBRUARY 1, 2021

Click to learn more about author Ken Steinhardt. If you are depending wholly on data backup for disaster recovery and business continuity, you may want to take a second look at your strategy. For mission-critical environments, data backup should be, at most, a secondary level of protection and not the primary form of data protection. […]. The post The Truth About Data Backup for Mission-Critical Environments appeared first on DATAVERSITY.

Learning 59

Learning Business Management Information 59

Netbasequid

FEBRUARY 1, 2021

Falls Sie Branchenführer fragen – werden sie Ihnen sagen, wie wichtig Competitive Intelligence ist, obwohl Sie dies bereits schon wissen. Es ist von entscheidender Bedeutung, stets auf dem Laufenden darüber zu bleiben, was die Konkurrenz und die Industrie als Ganzes in einem beliebigen Kontext am Laufen haben. Ihre Wettbewerber sind in diesem Moment damit beschäftigt, Competitive Intelligence über Ihr Unternehmen zu sammeln, und sie sind wahrscheinlich nicht scharf darauf, dass Sie Ihre Sammlung

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Dataversity

FEBRUARY 1, 2021

Click to learn more about author Wayne Yaddow. In Part 1 and Part 2 of this series, we described how data warehousing (DW) and business intelligence (BI) projects are a high priority for many organizations. Project sponsors seek to empower more and better data-driven decisions and actions throughout their enterprise; they intend to expand their […].

Business Intelligence 59

Business Intelligence Intelligence Intelligence Learning 59

Netbasequid

FEBRUARY 1, 2021

Marken, die aufkommende Trends effektiv identifizieren können, haben einen Vorteil gegenüber ihren Wettbewerbern. Dort sind aufkommende Trends für Unternehmen sehr wichtig, ob sie bekannt sind oder nicht. Und falls Ihre Marke aufkommende Trend-Möglichkeiten nicht aggressiv verfolgt, setzen Sie sich jetzt hin und schauen Sie zu. Hier erfahren Sie, wie Sie dies angehen und warum dies unbedingt notwendig ist.

Competitive Intelligence 52

Competitive Intelligence Market Intelligence Intelligence Intelligence 52

Elegant BI

FEBRUARY 1, 2021

Shopify eCommerce Analytics is Important for all eCommerce Pros! eCommerce and online shopping businesses employ professionals in many roles including sales managers, marketing professionals, social media experts, product and service professionals and others. Together, every role in a business is designed to create a team that will ensure business success and, with eCommerce exploding, it is easy to think that the right people can get the job done.

Analysis 52

Analysis Sales Competitive Technology 52

Netbasequid

FEBRUARY 1, 2021

Les opportunités émergentes – ou les crises émergentes – se développent rapidement, et votre marque doit être prête à réagir pour saisir l’opportunité dès qu’elle se présente. Il est rare qu’une opportunité s’annonce plusieurs jours à l’avance. Bien qu’il ne s’agisse que d’un simple outil dans votre arsenal d’indicateurs marketing, la connaissance du marché est un outil qu’il convient d’actualiser et de garder en bon é

KPI 52

KPI Intelligence Intelligence Commerce 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Owler

FEBRUARY 1, 2021

A guide to making prospecting a lot less daunting with Owler.com Having spent many years cold calling and blind emailing leads, I think there is one thing we can all agree on - Prospecting is not fun! The largest challenge I have found with prospecting is finding a reason to reach out other than “HEY LOOK AT MY PRODUCT”. That is, until I started using Owler.

Startups 52

Startups Profiling Win Advantage 52

Netbasequid

FEBRUARY 1, 2021

Marken müssen Daten zu Key Opinion Leadern (KOL) finden und in Echtzeit verfolgen. Und sie können dies ganz präzise mit Marktdaten in Quid. Die sofortigen und konkreten Insights können erheblichen Einfluss auf die Brand Awareness haben und zur strategischen Kampagnenplanung genutzt werden. Und das Verständnis dessen, wer die Meinungsführer in Ihrer Kategorie sind, ist immerhin entscheidend für Ihre Mission!

Innovation 52

Innovation Management 52

Dataversity

FEBRUARY 1, 2021

Click to learn more about author Sameer Vadera. Businesses often employ AI in applications to unlock intelligent functionality like predicting relevant product recommendations for customers. Recently, businesses have started building AI-powered applications that provide predictive functionality using sensitive information — a significant benefit to users.

Intellectual Property 52

Intellectual Property Intelligence Intelligence Learning 52

Netbasequid

FEBRUARY 1, 2021

Les marques doivent trouver des informations sur les principaux leaders d’opinion (KOL) et suivre ces informations en temps réel. C’est exactement ce que fait la fonctionnalité de connaissance du marché dans Quid. Ces informations exploitables, disponibles immédiatement, peuvent avoir un impact significatif sur la connaissance de la marque et éclairer la planification de ses campagnes stratégiques.

Information 52

Information Intelligence Intelligence Marketing 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business

Moz

FEBRUARY 1, 2021

Posted by KaviKardos SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online training programs. To date, over 142,000 students have enrolled in a course through Moz Academy.

IT 56

IT Knowledge Learning Profiling 56

Similarweb

FEBRUARY 1, 2021

Since early 2020, the news has been dominated by the coronavirus pandemic. With many news outlets covering stories on the latest COVID-19 developments and the macro impact, we thought it would be interesting to discover which news outlets were the most successful in driving coronavirus-related traffic to their websites, so far. Searches for coronavirus in the United Kingdom between January and June saw the BBC, The Guardian, and The Telegraph capturing over 38% of all organic search traffic.

Sports 40

Sports Knowledge Marketing Marketing 40

SpyFu

FEBRUARY 1, 2021

Some say Scholarship Link Building is dead, while other SEO agencies still offer it as one of their core link building services. Are they still quality links? Who is right? Google has been telling webmasters to avoid building links since the Jagger update back in 2005. With the release of other search engine updates like Penguin 4.0 in 2016, Google has all but finished its war on poor quality backlinks.

Profiling 88

Profiling Algorithm Research Competitive 88

Netbasequid

FEBRUARY 1, 2021

Si vous interrogez les chefs d’entreprise, ils vous diront à quel point la veille concurrentielle est importante, même si vous le savez probablement déjà. Il est essentiel de s’informer de ce qui se passe chez vos concurrents, et dans l’industrie tout entière. Pendant que vous lisez ces lignes, vos concurrents rassemblent des informations sur votre entreprise et ne seraient probablement pas ravis d’apprendre que vous comptez améliorer vos aptitudes de collecte d’inf

Airline 52

Airline Information Competitor Analysis Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Netbasequid

FEBRUARY 1, 2021

Chaque renseignement sur le consommateur doit être mis en contexte, sans quoi cerner son intention relève de la devinette, auquel cas votre marque passe à côté de la conversation, avec toutes ses nuances (toujours surprenantes). Votre étude de marché ne vaut pas grand-chose en l’absence d’analyse contextuelle. Cette publication ambitionne de vous faire comprendre à quoi ressemble la meilleure étude de marché de sa catégorie, et de vous aider à vérifier si votre outil est à la hauteur

Restaurants 52

Restaurants Information Finance Market Research 52

Netbasequid

FEBRUARY 1, 2021

Même si vous savez déjà de quel genre d’outils vous avez besoin et pourquoi, il est judicieux de valider vos conclusions. Il existe un grand nombre d’outils de premier plan pour les réseaux sociaux que vous pouvez considérer tandis que nous débutons l’année 2021. Nous vous proposons une liste actualisée qui reflète l’évolution des tendances, les avancées technologiques et les outils d’analyse et de gestion des réseaux sociaux correspondants qui ont gagné en puissanc

Information 81

Information Algorithm Marketing Marketing 81

Netbasequid

FEBRUARY 1, 2021

Jedes Stück Consumer Insight muss in einem Kontext eingebunden sein, da Sie dessen Zweck sonst erraten müssen und Ihre Marke die nuancierte (und immer überraschende) globale Diskussion verpasst. Und ohne diese kontextuelle Analyse ist Ihre Marktforschung ziemlich nutzlos. Dieser Beitrag wird Ihnen dabei helfen, sicherzustellen, dass Sie verstehen, wie eine erstklassige Marktforschung aussieht und dass Ihr Tools dies auch anbietet!

Restaurants 52

Restaurants Competitive Intelligence Intelligence Intelligence 52