Crayon
FEBRUARY 2, 2021
A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. These matrices are fairly easy to create, or simply generate from third-party sources, and take on many different forms. What exactly does a competitive matrix look like and what are the benefits?
Smart Data Collective
FEBRUARY 2, 2021
Big Data is more than a trend or a buzzword. It’s one of the fastest-growing industries. In 2020, the size of the global Big Data market reached 56 billion, and it’s on track to exceed 103 billion by 2027. Consumers are generating huge amounts of data at a rapid rate, and it is estimated that up to 90% of all data was generated only in the past two years.
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Octopus
FEBRUARY 2, 2021
Press Release: Octopus tentacles all over false sustainability and ethical claims [Nottingham & London, United Kingdom]: Octopus Intelligence today announced the Competitor Ethical Standards Report and Internal Business Ethics Review; New. The post Octopus tentacles all over false sustainability claims to help companies operate on a level ethical playing field appeared first on Octopus Competitive Intelligence.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Investigators are prone to risks and threats when conducting open-source research. But for Abel Vandegrift , director of government strategy at Authentic8, risk is considerably greater for those conducting open-source investigations outside the government. This is because, unlike government investigators and intelligence analysts, ad-hoc open-source investigators may not necessarily follow operational security standards.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
FEBRUARY 2, 2021
“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
FEBRUARY 2, 2021
Small businesses and large corporations operate on different scales with different budgets, different goals, and have access to different technologies. As a result, it can be easy for a small business owner to believe that their organization is immune to the dangers of cyber-attacks. The cyber-attacks that are usually talked about through the media primarily involve large corporations.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Artificial intelligence is used by companies for network support , including troubleshooting, but AI must not be treated as a substitute for personal and bespoke support services , said Larry Lunetta , vice president of portfolio solutions marketing at Aruba , a company that operates under Hewlett Packard Enterprise. In an article published on CIO, Lunetta noted that relying on AI support bots often leads to long lead times, unsolved issues, wasted time and effort and unsatisfied a
Zoominfo
FEBRUARY 2, 2021
“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention the temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year? They saw a 37.4% increase in revenue to a record $96.15 billion.
Octopus
FEBRUARY 2, 2021
Why do dumb things happen to smart companies? It is a great honour to present this excellent article from the widely respected executive coach, Competitive Intelligence author, and practitioner Babette. The post Why do dumb things happen to smart companies? appeared first on Octopus Competitive Intelligence.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Matt Hertz , founder of Second Marathon, an e-commerce supply chain consulting business, argued that human touch will continue to be a critical aspect in achieving order fulfillment for companies in the e-commerce and logistics industries. In his article for DCL, Hertz said companies with the ability to adapt, serve and remain flexible are more likely to succeed in today’s business environment.
Similarweb
FEBRUARY 2, 2021
Ever been down a YouTube wormhole? One moment, you’re watching a video to learn how to roast vegetables, then suddenly, four hours disappear, and now you’re somehow watching UFO sighting videos? . Competitive keyword research can often feel the exact same way. One moment, you’re analyzing a specific keyword, and the next, you’re freefalling in a wormhole , totally forgetting your initial train of thought and how any of this data is going to translate into an actionable SEO strategy.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Paragon Genomics has posted a job opening on LinkedIn for a full-time product and marketing specialist position based in Hayward, California. The successful candidate will be tasked with supporting product management and marketing efforts of products in the next-generation sequencing target enrichment and library preparation market. This includes assisting with the development and execution of marketing programs and campaign materials to improve brand awareness and support product
WideNARROW
FEBRUARY 2, 2021
Monitoring popular trends in your industry is a great way to improve your marketing efforts. By employing the use of trend tracking, you can grow your audience with simple, straightforward tactics. For example, a content-rich blog post focusing on trending SEO keywords can boost your website traffic and bring in new customers. A trending hashtag can increase your engagement on social media and grow your followers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Chimney Vigor Group , a full-service creation studio specializing in communications, production, entertainment and marketing technology, is searching for a product marketing manager with experience in software-as-a-service development, go-to-market rollout and martech innovation. Based in San Diego, California, the product marketing manager will report to the company’s head of product and work with local and off-shore teams focused on product management, user experience and user in
Evalueserve
FEBRUARY 2, 2021
When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . These 4 components help frame successful campaigns to outcompete competitors: . 1. Competitor Analysis. Competitor Analysis involves gathering data on competitors that can be used to direct future business strategies and understand where competitors, and thus the industry, are headed wit
IBI
FEBRUARY 2, 2021
Financial services cloud adoption does not have to be an all-or-nothing endeavor. A robust cloud data strategy requires a careful evaluation of proposed business cases and their technical and management implications. Organizations must employ a deliberate and studied approach to decide which workloads are best suited for the cloud. Key areas for evaluating financial services cloud adoption.
Netbasequid
FEBRUARY 2, 2021
Anna Zaikina , Head of Social Media Insights at DMS was kind enough to share key insight she’s come to appreciate about social media analytics over the years, offering learnings that will benefit any brand manager. Let’s check it out! Let’s start by asking, who is the typical audience for your analyses and what seems to resonate the most with them? More often, we analyze editorial and individual user accounts that are interested in entertainment including film, TV and music.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Dataversity
FEBRUARY 2, 2021
Click to learn more about author Shridar Subramanian. COVID-19 has been a significant catalyst for cloud adoption, pushing many organizations past their initial reluctance. Indeed, cloud spending is set to climb 18 percent in 2021, even as overall IT spending is estimated to fall 8 percent, according to industry analyst Gartner. We recently conducted a […].
Elegant BI
FEBRUARY 2, 2021
A recent India Times Article revealed that students in India rank second to last (ranking only above Kyrgyzstan) when tested against a global student population. These results are jarring but many Indian citizens may believe they could not be true. After all, we have proudly proclaimed our elevated status for decades. But, test results don’t lie! So, how is it that we could have been so wrong about our educational system and the caliber of students it produces?
Intriccately
FEBRUARY 2, 2021
In recent years, Brazil has emerged as a stronghold in the LATAM cloud market. So much so, that after Brazil, the drop-off in cloud spend is quite steep—according to Intricately data, the quantity of cloud buyers in what we consider a high-growth tier* (est. $100-500K monthly spend) was more than six times that of Mexico, the next-largest market.
Elegant BI
FEBRUARY 2, 2021
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. Assisted Predictive Modelling Usecases: Customer Churn model using Smarten Assisted Predictive Modelling. SSDP: Improving performance for fetching data from the database.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Timo Elliot
FEBRUARY 2, 2021
Last week I had the opportunity to talk to my former colleague, Sarah Goodall , founder of employee advocacy company Tribal Marketing, and Tim Williams , CEO of Onalytica, a provider of software for influencer marketing. We had a fun, lively, and candid discussion of what it takes to get your marketing messages heard in 2021, and what organizations should and shouldn’t do to help employees amplify company marketing efforts.
Wink Intel
FEBRUARY 2, 2021
OS ANGELES–( BUSINESS WIRE )–Ares Management Corporation (“Ares”) (NYSE: ARES) and its indirect subsidiary Aspida Holdings Ltd. (“Aspida”) jointly announced today the completion of Aspida’s previously announced acquisition of F&G Reinsurance Ltd (the “Company”) from FGL Holdings (“F&G”), a subsidiary of Fidelity National Financial, Inc.
Dataversity
FEBRUARY 2, 2021
Click to learn more about author Daniel Foulkes Leon. Speed and power are driving the adoption of NoSQL technologies in Motorsports. When it comes to racing and speed, the objectives of Formula 1 and NASCAR teams are the same. Winning. And they aim to do so by having the fastest car, recruiting the most skilled […]. The post Data Is the Driver of NASCAR and F1, and NoSQL Is on Pole appeared first on DATAVERSITY.
Wink Intel
FEBRUARY 2, 2021
NORTHFIELD, Ill. , Feb. 2, 2021 /PRNewswire/ — Beacon Annuity Solutions ® , a leading provider of cloud-based annuity software and compliance solutions, today announced American International Group, Inc. (AIG), a global insurance organization, has joined a growing list of Annuity Switchboard ® partners. Annuity Switchboard ® , a Beacon Annuity Solutions service, is a fully automated data delivery platform that connects insurance carriers to its ecosystem of distributors and software pro
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Zoominfo
FEBRUARY 2, 2021
Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. As companies grow in employee size, revenue, and strategy, their resource needs increase — but they come with limitations.
Wink Intel
FEBRUARY 2, 2021
As the demographics of the US change, becoming more diverse in terms of race, ethnicity, socio-economics, age, and gender, the insurance industry’s executive and management ranks — from insurers to agencies and beyond — need to better reflect those emerging trends. In a ground-breaking study, The Journey of African-American Insurance Professionals provides quantitative and personal insights into the significant deficiencies of opportunity faced by African Americans over many decades at leaders
Zoominfo
FEBRUARY 2, 2021
Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. As companies grow in employee size, revenue, and strategy, their resource needs increase — but they come with limitations.
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