Wed.Apr 28, 2021

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How to Create a Winning Brand Positioning Strategy

Crayon

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. If only. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.

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The Role of CI in the Medical Device Approval Process

Cipher

For those running medical device companies, competitive intelligence (CI) isn’t just an option, it’s a prerequisite for success. The medical device market is huge––worth over $156 billion in the U.S. alone ––and new innovations are highly valuable. Top medical device companies are always innovating new, life-saving devices that have the potential to disrupt entire sub-sectors of the broader medical devices industry.

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The Incredible Impact of Blockchain Technology on the Economy

Smart Data Collective

The crypto market is booming once again. After a 2-year long bear market, prices are skyrocketing far and wide, with Bitcoin leading the charge. In November, Investopedia reported that prices of bitcoin rose 111% and they seem to be increasing even further. Bitcoin has tripled in value since it raced past its previous all-time high of $20.000. This has pushed investors, retail and institutional, into a buying frenzy.

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Director of Markets and Competitive Intelligence at SUEZ Water Technologies & Solutions Answers the Questions

Octopus

This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and Competitive Intelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of. Read More. The post Director of Markets and Competitive Intelligence at SUEZ Water Technologies & Solutions Answers the Questions appeared first on Octopus Competitive Intelligence.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Industries Benefiting from Data-Driven Mobile App Development

Smart Data Collective

As technology continues to evolve, industry leaders are paving the way by using new and emerging capabilities to their advantage. For instance, mobile app development has been an important feature of the last decade. As users demand more intuitive apps and mobile friendly websites from goods and services providers, how are key industries benefiting?

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Preparing for The Most Common Data Science Job Interview Questions

Smart Data Collective

The importance of data in the modern world is hard to overstate. Advancements in AI, machine learning, and platforms such as Google Analytics now mean that masses of data are compiled by businesses on a global scale each day. With big data becoming pivotal in the construction sector and other top industries using data to connect better with customers, information really is crucial to the global economy now.

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Best Growth Strategies for CRO Agencies in 2021

mention

With 2020 now in the rearview mirror, CRO agencies — just like virtually every other type of business — are looking forward to a 2021 that is hopefully more stable. The Covid-19 pandemic isn’t going away just yet, but there are reasons to be optimistic. Many CRO agencies had to put their grand plans on hold last year, as the world experienced an almost unprecedented situation.

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Creating a successful voice of the buyer program

Primary Intelligence

The English writer Samuel Johnson famously said, “Bias and impartiality is in the eye of the beholder.” Sometimes it is easy to see the bias in others but are blind to our own. When creating a voice-of-the-buyer program, it is easy to let our own biases and expectations dictate its direction. But in doing so, you can derail a program’s effectiveness even before it starts.

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US Education Sector Learns to Adapt After Being Tested by COVID-19

ArchIntel

ArchIntel™ -. The U.S. education market is expected to be growing at a compound annual growth rate of 4.7 percent and is forecasted to be worth around $1.9 trillion by 2025. Put in context, the global education market’s worth is estimated at some $4.5 trillion. In the U.S., the education industry is second only to the health care industry in aggregate size.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Why Incomplete Social Media Analytics Are Putting Your Brand at Risk

Netbasequid

Most social media analytics insight offers an incomplete, and ultimately harmful, view of your consumers and your market. We’ll show you how this happens and what to do about it in this post! There are many ways to stand out online, so why do brands default to the same losing tactics over and over? Plan A worked last quarter – and analytics indicate it should have been a winner again, yet it wasn’t.

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8 Steps to Creating the Ultimate Competitive Analysis Template

WideNARROW

What Is Competitive Analysis? Competitive analysis is a business management strategy that identifies how your industry's top competitors perform and where you rank among them. With this information, you can effectively strategize how to provide your target audience with superior products and services. The information gathered can reveal opportunities in the marketplace and help you identify your unique value proposition.

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The Data Challenges of a Return to Service

Dataversity

Click to learn more about author Kaycee Lai. COVID has been particularly rough on companies that provide in-person entertainment experiences–theme parks, cruise lines, movie theatres, casinos, concert promoters, resorts, etc. With summer approaching, we’re seeing signs that some of these companies may be opening up operations again. Disneyland, for instance, just announced it is reopening […].

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When & How to Disavow Backlinks in 2021

Moz

It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Competitive Matrix: A Detailed Guide with Analysis, Examples & Report Templates

Contify

3. The post Competitive Matrix: A Detailed Guide with Analysis, Examples & Report Templates appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Best of DP21: Top Watches in the ‘Intelligent Action’ Track

Domo

In the last of our three-part series on the pillars of modern BI and the most resonant Domopalooza 2021 sessions around each ballast, we spotlight Domo CEO Josh James’s favorite pillar—and perhaps the most important: intelligent action. You see, it’s one thing to gain knowledge from data analytics and business intelligence. It’s another to put those insights to use.

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Data Warehouse, Data Lake, Data Mart, Data Hub: A Definition of Terms!

Elegant BI

In today’s business environment, most organizations are overwhelmed with data and looking for a way to tame the data overload and make it more manageable to help team members gather and analyze data and make the most of the information contained within the walls of the enterprise. When a business enters the domain of data management, it can often get lost in a morass of terms and concepts and find it nearly impossible to sort through the confusion.

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What to do if you are “pigeonholed”?

Academyci

Article by Ben Gilad. I just delivered our first “Foundation of a CI Analyst” webishop in April. Boy, it was fun. At least I had fun. I am never sure, even after 30 years, if my “students” have as much fun as I do. I consider myself very lucky in one respect: not only do I love what I do, but I know some customers gain some value from some me. I would love to say I earned their respect with hard work, but I never worked hard in my entire life, except a week at the end of May 1982 and I don’t eve

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Making Business Decisions with Mathematical Optimization

Dataversity

Click to learn more about author Keith D. Foote. Mathematical optimization has become a problem-solving technology that can be used to automatically generate solutions to business problems. It helps in selecting the best business choices possible. One basic feature of mathematical optimization is the recognition that decisions, and their resulting actions, have far reaching implications […].

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April 28th, 2021 - Product Updates and Data Additions

Thinknum

Product Updates Now You Can Choose Both. or Either Don’t settle for simple search queries - filter your data to meet your exact criteria. Introducing the BOTH/EITHER (AND/OR) Filter. Now you can easily filter our data to meet your exact predefined criteria, whether multiple criteria need to be met, or just one. Data Additions Traction UiPath Stores Gorillas.io Grocery Delivery Job Listings BitGo Vontobel.

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EXCLUSIVE EuroSummit Premiere of Bisson Digital Transformation Report

SCIP

Did you know? 62% of companies don?t have a department responsible for managing intelligence to support Digital Transformation. At nearly half of organizations, it?s common for employees to not know who to share intelligence about Digital Transformation with. 41% of companies have at least some unique processes to manage Digital Transformation Intelligence.

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13 Digital Marketing Metrics to Track Success in 2021

Similarweb

So you want to understand how well your marketing campaigns are performing, but what metrics should you be tracking? If you want to manage and optimize your digital marketing efforts for success, you need marketing analysis tools to understand and use the raw data you capture through web analytics. . Digital marketing metrics, i.e. website traffic, leads generated and ROI, for example, can put you on the path to doing so, but what are these internet marketing metrics and how can you use them?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

CXL

More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is forecasted to continue to increase rapidly as the number of available tools and the amount of customer data grows.

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Ep. 408 – Semaj Nitta – Meet Gen Y, the Next Generation of Insight Professionals

Happy Market

My guest today is Semaj Nitta, Student at Loyola University Chicago. Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center.

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Bridging the Gap between Legacy BI and Modern BI Platforms

BI Hub

The BI world is undergoing a turbo transition from legacy BI Platforms to modern BI platforms. The underlying reason for this transition is that the modern BI tools are more flexible and agile compared to the legacy platforms. Another huge transition that we could see is the change in the personas. Traditional BI tools were predominantly used by analysts and IT staff providing sophisticated features, which were not accessible by anyone outside this tech-savvy community.