Crayon
SEPTEMBER 17, 2021
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.
Smart Data Collective
SEPTEMBER 17, 2021
New developments in data technology have led to some major changes in digital technology. One of the biggest changes has been the need for greater data security. In order to appreciate the importance of implementing a data-driven digital security strategy, you must consider the weak points in your cybersecurity plan. This entails recognizing the need to protect your IP address as much as possible.
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SpyFu
SEPTEMBER 17, 2021
At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a tool for marketers that was created in 2005. But HubSpot and Salesforce, once two companies with little in common, have started chipping away at each other's customer bases trying to further expand their own: HubSpot, with their CRM product, and Salesforce, with their Pardot marketing product.
Dataversity
SEPTEMBER 17, 2021
Click to learn more about author Kartik Patel. The use of business intelligence and business analytics is growing in every industry and business function and in companies of every size. In fact, 48% of small and medium-sized enterprise (SME) CIOs responding to a Gartner survey revealed that business intelligence (BI), data, and analytics is one […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
SEPTEMBER 17, 2021
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
BI Data Intel
SEPTEMBER 17, 2021
Introduction. ‘Born in the cloud’ technology refers to products that were built from scratch for the cloud. Being cloud-based is an intrinsic part of the product’s architecture and user experience in this case. With cloud technology becoming increasingly interwoven into all areas of our digital lives, it is important that it is fit for purpose and serves the user well.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
SCIP
SEPTEMBER 17, 2021
New speakers from Bayer, Thermo Fisher, Red Hat & Automation Anywhere added to workshop on How CI Ca. VIRTUAL WORKSHOP & CERTIFICATION. How CI Can Enable Sales & Marketing Success. New Speakers Announced. Registration Closes Sept. 24. We're pleased to announce several new guest speakers: Snjezana Milicevic-Prox. (Bayer Pharmaceuticals). Steve Hernan (Thermo Fisher Scientific).
Dataversity
SEPTEMBER 17, 2021
Click to learn more about co-author Maarit Widmann. Click to learn more about co-author Felix Kergl-Räpple. A marketing campaign or publication of a new release can make numbers of customers boom for a while. But what are the effects in the long run? Do the customers stay or churn? Do any of them return at […]. The post Seeing the Forest for the Trees – Cohort Analysis appeared first on DATAVERSITY.
Contify
SEPTEMBER 17, 2021
The post 10 Best Competitive Intelligence Tools for Organizations in 2021 appeared first on Contify Market and Competitive Intelligence Platform - Blog.
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