Thu.Dec 31, 2020

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Discovering the Wonders of Data-Driven PPC Marketing

Smart Data Collective

PPC marketing has become a lot more popular, largely due to the growing benefits of data-driven marketing strategies with pay-per-click strategies. Marketers can use big data to squeeze more value out of their paid search marketing campaigns. However, despite the major advances of data-driven and AI technology in the search marketing field , many marketers still struggle.

Marketing 226
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Restart Your Consumer Intelligence Clock in 2021

Netbasequid

. The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s no time like the present for a first-rate recalibration to restart your consumer intelligence clock for 2021.

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Analyzing Gene Expression Data

Dataversity

Click to learn more about author Jeany Prinz. Express Yourself! All individuals are unique, and so are our data needs. From simple CSV files to REST APIs to Google’s BigQuery or using customized shared components, Data Science Analytics Platforms offer many ways to access and analyze your data. Today, we will demonstrate how to access […]. The post Analyzing Gene Expression Data appeared first on DATAVERSITY.

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Competitive Intelligence Wrap-up: 4 Lessons 2020 Taught Us

Evalueserve

As we close this challenging and unprecedented year, it is important to reflect on the hardships and lessons taught us. The pandemic has forced industries across the globe to change the way they use insights to reduce uncertainties and maximize opportunities. With competitive intelligence (CI) playing a more significant role in the next year, looking back on the highlights of the previous year will keep us focused on the things that really matter.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data Mobility and Cloud Services Are Essential for Success in 2021

Dataversity

Click to learn more about author Charles Burger. In a year full of uncertainty, 2020 reinforced the value in safeguarding data and effective storage solutions. As the pandemic created a need for rapid transitions to remote work and an increased reliance on the cloud, many organizations moved to a full or hybrid-cloud model. Historically, data […].