Crayon
JUNE 16, 2021
We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions. Every day, we work with businesses to identify the unique value of their brands and products and to communicate that value to the market.
Cipher
JUNE 16, 2021
Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by people new to competitive intelligence to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.
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mention
JUNE 16, 2021
When it comes to finance, breaking down complex topics for the audience or selling relevant services is always a challenge. Finance has a reputation for being boring — anyone interested in a financial instrument or service is overwhelmed by the never-ending paperwork and lengthy brochures. Since the banking and finance sector is a highly competitive industry, it is also a huge challenge to attract more clients and retain them.
Octopus
JUNE 16, 2021
How to Compete with my Competitors Using Competitive Intelligence Thinking In this article, we offer our thoughts on how to compete with my competitors using Competitive Intelligence thinking. Knowing who your competitors are is vitally important. And knowing how to. Read More. The post How to Compete with my Competitors Using Competitive Intelligence Thinking appeared first on Octopus Competitive Intelligence.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JUNE 16, 2021
Many industries are benefiting from changes in data analytics. The call center industry is one of them. Call center analytics is changing the industry immensely. However, data analytics isn’t guaranteed to solve all call center challenges without the right strategy in place. Some people think that the call center software industry has the potential to grow exponentially but this is not the case.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
JUNE 16, 2021
When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. But the very first step, he insisted, was creative outreach. Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard.
ArchIntel
JUNE 16, 2021
ArchIntel™ -. A recent article on Octopus Intelligence’s website says there is a disconnect between knowing about one’s market and being sufficiently equipped to do something about it. Octopus Intelligence sums up one’s market to include customers, prospects, suppliers, regulators and competitors. Competitive analysis efforts are all too often focused only on the competitors, but it was emphasized that business rivals are only one aspect of the market.
mention
JUNE 16, 2021
When it comes to finance, breaking down complex topics for the audience or selling relevant services is always a challenge. Finance has a reputation for being boring — anyone interested in a financial instrument or service is overwhelmed by the never-ending paperwork and lengthy brochures. Since the banking and finance sector is a highly competitive industry, it is also a huge challenge to attract more clients and retain them.
ArchIntel
JUNE 16, 2021
ArchIntel™ -. Midway through 2021, America’s aerospace industry is still reeling from the effects of the COVID-19 pandemic though analysts say a rebound is already in sight. Its two principal components, the military and commercial sectors, are forecasted to recover at different paces because of differences in customer demand. The commercial side is seen to bounce back slower due to the pandemic’s impact on air travel.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
JUNE 16, 2021
When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. But the very first step, he insisted, was creative outreach. Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard.
Dataversity
JUNE 16, 2021
Click to learn more about author Ram Tavva. Everyone wants to succeed in their business, but some might choose an unwise approach toward it, while others might mess with the wrong set of data. A lousy hit wastes a lot of time and energy predicting the future and understanding the newest trends. But those problems […]. The post A Guide to Predictive Data Analytics (Making Decisions for the Future) appeared first on DATAVERSITY.
Moz
JUNE 16, 2021
How far have we come since the days of black hat link building schemes, and are there any lessons we can take from the past to inform where we go from here? We asked eight link building experts their thoughts on this very question, as well as what our readers can do to stay ahead of the link building curve!
Thinknum
JUNE 16, 2021
Product Updates Thinknum Spark We’re on a mission to back emerging fund managers to help you build a scalable business. Qualifying early-stage funds get a host of benefits, including heavily discounted access to our 30+ alternative datasets, generous buy now pay later options, exclusive resources, and the right mix of tools and expert support. Click here to learn more!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
JUNE 16, 2021
Click to learn more about author Don Boxley. World Password Day was born back in 2005 when security researcher Mark Burnett suggested that everyone embrace a specific day in which they update their digital passwords. According to National Day Calendar, this idea gained traction in May 2013, when Intel Security selected the first Thursday each May as World Password […].
Netbasequid
JUNE 16, 2021
It’s no secret that key opinion leaders move markets and influence consumer opinion. They have monumental impacts on brands and industries, and brands must be paying attention to their conversations. Additionally, key opinion leaders are often heavy-handed in driving emerging trends to the forefront of consumer thought. Online is a noisy place, so we’ll discuss how to identify themes driven by key opinion leaders using social listening.
Domo
JUNE 16, 2021
The more data sources you connect—and the more business users you share that data with—the more everyone can make informed decisions that take your entire business into account. Domo provides the visibility you need to break down data silos between disparate sources. But what if you need to do more? What if you need to create data pipelines to combine different data sources in new ways, apply sophisticated transformations, and then send that transformed data to other systems?
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