Tue.May 18, 2021

article thumbnail

Gathering Competitive Intelligence: The Complete Guide

Crayon

Gathering competitive intelligence is a challenge. In fact, according to our survey of more than 1,000 CI professionals, it’s the toughest part of the job. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., data that’s up-to-date, reliable, and actionable—is foundational to your long-term success in a crowded market.

article thumbnail

Knowledge360? Announces the Industry’s First Integration with Informa TrialTrove

Cipher

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Data Can Help You Invest Wisely In Your Business

Smart Data Collective

With the digital era came something that makes companies’ jobs easier: data mining. The issue is not that there was no such thing before. Data mining has been around for a long time, but then, only marketing companies did it and in a very artisan way. Now, algorithms do the hard work for you. Knowing your consumer, his or her behavior, and shopping preferences is a good way to target publicity and push some items over others.

article thumbnail

Media Monitoring Will Always Need the Human Touch

ArchIntel

ArchIntel™ -. Media monitoring can be left to automation if no one cared about what is actually being said about them, only that their names are mentioned lengthily in the news. But a recent article on BizCommunity said that many people do care about how they and the organizations they represent are portrayed in mass media. Author Joe Hamman said that a good PR strategy transcends just aiming for frequent media mention but rather seeks that one’s brand is represented in an ideal and flatte

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

What is Competitive Intelligence in The Real World?

Octopus

This post asks what is Competitive Intelligence in the real world? It offers an eight step process to understand how to do Competitive Intelligence. Here at Octopus Intelligence, we have many philosophies. And one of the most important of these. Read More. The post What is Competitive Intelligence in The Real World? appeared first on Octopus Competitive Intelligence.

article thumbnail

OSINT Tools for Legal, Marketplace and Health Care Applications

ArchIntel

ArchIntel™ -. In its latest article for the “ Timely Tips for the OSINT Pro ” series, the Hetherington Group highlights three open-source intelligence tools that can be used for asserting one’s legal rights, tracking stolen items in the online marketplace and checking the legitimacy of health care products. Dubbed the consumer’s resource for class action lawsuits, ClassAction.org , hosts information on active litigation and investigations, breaking news and opinion, as well as open class a

More Trending

article thumbnail

New Feature on Comintelli’s Intelligence2day Platform Enables Analysis of Conference Images

ArchIntel

ArchIntel™ -. Comintelli, a Swedish software company , has enhanced its Intelligence2day platform with a new feature that allows users to gather and analyze images taken from conferences and virtual events. The feature, dubbed Field Intelligence Retriever , makes use of intelligent optical character recognition technology to convert photo data into searchable content.

Analysis 104
article thumbnail

Competitor Campaign Monitoring & Analysis

Netbasequid

Chances are, you’re feeling the heat from the competition more now than ever before. With every passing day, more and more brands are scaling up their digital transformation. And in so doing, they’re becoming more sophisticated in their market, consumer and competitive intelligence using data analytics powered by artificial intelligence. And of course, that means your competition is more than likely using social media listening to accurately assess the voice of the customer and crafting brand me

article thumbnail

The Four Benefits of Using the Right Market or Competitive Intelligence Platform

ArchIntel

ArchIntel™ -. Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. In a new blog entry on the Cipher website, Grimm noted that the more low-value tasks an M/CI tool can automate, the “more valuable” it becomes to an organization.

article thumbnail

How Optimizing for Voice Search Will Impact Your SEO Plan in 2021

Moz

A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that traffic will work a bit differently.

60
article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

People Will Always Be the Bosses of Cybersecurity

ArchIntel

ArchIntel™ -. “The cybersecurity market was valued at USD 156.24 billion in 2020, and it is expected to reach USD 352.25 billion by 2026, registering a CAGR of 14.5% during 2021-2026.” — ReportLinker. The necessity of human intervention in the high-stakes cybersecurity industry may not be so apparent to the casual observer. But a recent article by DFLabs on Security Boulevard gives several good reasons why security automation can never replace skilled security professionals.

Security 104
article thumbnail

How Google Core Vitals Will Change B2B Website Performance and Ranking

Weidert Group

The June 2021 Google algorithm update includes Page Experience, a new factor that ranks websites based on select evaluative user experience criteria. Within Page Experience, ranking signals dubbed “Google Core Web Vitals” primarily focus on web page loading speed , interactivity, and visual stability. How well or poorly your B2B website design performs within these areas does more than reflect your site’s user experience.

article thumbnail

Mailchimp Posts Vacancy for Market Intelligence Manager

ArchIntel

ArchIntel™ -. Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time market intelligence manager. According to a job posting on LinkedIn, the opening is for a mid-senior level position. The MI manager will lead a team of researchers tasked with monitoring the competitive landscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights.

article thumbnail

Ep. 410 – What the Explosion in the Digital Space Means for Online Qualitative Research with Pavi Gupta, Head of Insights & Analytics and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision

Happy Market

My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Anaplan Looking for Competitive Intelligence Manager

ArchIntel

ArchIntel™ -. Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program. The responsibilities of the competitive intelligence manager, who will be based in San Francisco, California, include developing competitive landscape insights , conducting an

article thumbnail

New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

Big Data Can Boost the Value of CI (@CI Magazine). This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. The massive investment in big data could be much better served by being more oriented to better understanding the external business environment.

SCIP 52
article thumbnail

Companies Going Public Lean on Social Media Digital Ads

Pathmatics

Digital advertising plays an essential role in the modern-day brand’s success, from revenue and customer growth to driving brand awareness throughout a company’s lifecycle.

article thumbnail

Eight out of 10 Adults Say Financial Security Is Key to Achieving Life’s Goals, and Lincoln Financial Group’s New Advertising Celebrates Those Moments

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–Americans recognize the value of financial security, but many are still on a journey to achieve it. In fact, while eight out of 10 adults say they cannot achieve their life’s goals without financial security, only two out of five U.S. adults say they currently feel financially secure — despite it being a priority to 87% of them, according to a new Lincoln Financial Group (NYSE:LNC) and CivicScience survey.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Understand Human Psychology to Unmask the Cyber Attacker

ArchIntel

ArchIntel™ -. An article on Help Net Security on Monday said that a big part of probing or foiling cybercrime lies in a scientific understanding of what really makes the human mind tick. The unnamed author said that today’s advanced understanding of human psychology has given investigators unprecedented insights into motives and threat factors previously not accounted for.

Education 104
article thumbnail

Asian Americans Most Worried About Lost Income as a Result of COVID-19, Says New Lincoln Financial Study

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–According to Lincoln Financial Group’s (NYSE: LNC) Monthly Consumer Sentiment Tracker , Asian Americans (37%) are most worried about lost income from layoffs and reduced employment hours as a result of COVID-19—a fear that is not unfounded in a population hit especially hard by the economic crisis. A McKinsey & Co. analysis reported the unemployment rate among Asian Americans jumped more than 450% between February and June 2020 , outpacing the ra

article thumbnail

Can New AI Tools Help Make the Stock Market Eco-Friendlier?

Smart Data Collective

AI technology has started to play a very important role in the financial industry. A number of financial services companies have found creative ways to utilize AI tools. The stock market has been highly influenced by advances in big data and artificial intelligence. A lot of investors are using AI to boost the performance of their portfolios and find the right level of risk.

Marketing 184
article thumbnail

Sammons Financial Group Co-Founds the Legacy Project

Wink Intel

DES MOINES, Iowa , May 17, 2021 /PRNewswire/ — Sammons Financial Group and the Principal Charity Classic have partnered to launch a new program called the Legacy Project, which will donate to organizations with defined goals, strategies, and measurable outcomes to address the issues of diversity, equity, and inclusion. Sammons Financial Group seeded the project with a donation of $50,000 with this first-year funding provided to The Directors Council (TDC). “Business leaders nee

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

Female Financial Advisor Ranks On Multiple Lists By Forbes

Wink Intel

CHICAGO , May 17, 2021 /PRNewswire/ — Judy VanArsdale’s father told her if she worked hard and treated people fairly, she could do anything. She took that advice and applied it to her love for helping people set, achieve and maintain their goals. Her passion for this has been recognized by Forbes, ranking her as No. 84 in Illinois on their 2021 Best-In-State Wealth Advisors list.

Finance 40
article thumbnail

No Lack Of Demand In The Annuity Space As Sales Climb

Wink Intel

New first-quarter annuity sales figures released this week by the Secure Retirement Institute confirmed that the rebound is fully realized. Rising interest rates and roaring stock market gains pushed the U.S. annuity market to big growth. In the first quarter, total annuity sales were $60.9 billion, a 9% increase from first quarter 2020, according to preliminary results from the SRI’s U.S.

Sales 40
article thumbnail

Panel Sees Potential For Annuity Boom Aided By SECURE Act

Wink Intel

The SECURE Act created ample opportunities for annuity products to thrive inside retirement plans. Now it’s up to retirement plan sponsors, distributers and producers to get on the same page. A group of industry experts debated how to make that happen during the Wednesday LIMRA session, “New Frontiers In In-Plan Guaranteed Solutions,” at the Retirement Industry Conference.

article thumbnail

Insurers Begin Lifting COVID-19 Underwriting Guidelines

Wink Intel

As many Americans return to post-pandemic normalcy, life insurers are as well, with many companies curtailing or eliminating underwriting restrictions that have been in place since March 2020. American International Group informed distributors last week that it would return fully to pre-COVID-19 underwriting guidelines. AIG ranks 10th in life insurance and annuity direct premiums written in 2020, according to data compiled by the Insurance Information Institute.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Iowa Insurance Division monitors Transamerica after rise in customer service complaints

Wink Intel

May 17—Transamerica Corp., one of Cedar Rapids’ largest employers, is under review by the Iowa Insurance Division for a rash of complaints related to the company’s taking over customer service for Vanguard Annuity in December. People who complained to the Insurance Division or the Iowa Attorney General said they couldn’t get through to Transamerica, an investment, retirement and life insurance company, to check on their investments, make transfers or seek payouts after the deat

40
article thumbnail

BISA Leadership Listen In: What’s Next for BISA

Wink Intel

BISA President Frank Consalo and BISA Executive Director Jeff Hartney recently sat down to discuss the future of BISA. Below is a sneak peek at some of the highlights — and watch for the full conversation in an upcoming episode of the BISA Portfolio Podcast. Networking opportunities are plentiful. Despite the recent cancellation of the 2021 BISA Annual Convention, there are many other 2021 opportunities for professionals to gather both virtually and in person, including The Thayer Leadership v

40
article thumbnail

Insurer American National Group Exploring Options Including Possible Sale -Reuters

Wink Intel

U.S. insurer American National Group Inc. is exploring options that could include a sale of the company, people familiar with the matter told Reuters on Tuesday. The news sent shares of American National spiking to their highest level in more than two years, closing 16.1% higher at $142.28 to give the insurer a market value in excess of $3.8 billion.

Sales 40
article thumbnail

13 Finance Experts Share Major Money Mistakes Entrepreneurs Often Make

Wink Intel

4. Being Your Own Bookkeeper. Do not make the mistake of being your own bookkeeper or accountant when starting your own business. With ever-changing tax laws, it is impossible to stay abreast of every section of the tax code. Outsource this responsibility to a good CPA and it will be the second-best investment you make in your business (second only to hiring a great attorney). – Sheryl J.

Finance 40
article thumbnail

The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.