6 Brand Message Examples That’ll Spark Your Creativity
Crayon
OCTOBER 6, 2021
All successful companies have brand messaging that is clever, strategic, and relevant to their target audiences.
Crayon
OCTOBER 6, 2021
All successful companies have brand messaging that is clever, strategic, and relevant to their target audiences.
Cipher
OCTOBER 6, 2021
In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon. No matter how robust the underlying data might be, or how insightful the intelligence is, it will all be for nothing if the CI deliverable isn’t built effectively for the stakeholder it is presented to.
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ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. First on her list are competitor websites. According to Colcord, these sites can inform companies of their rivals’ priorities, targets and overall business direction.
Netbasequid
OCTOBER 6, 2021
What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. This is a myth – and something your competitors don’t want you to know. Let’s see why that is! The truth is that market intelligence – the basic awareness of the state of the market – is no longer optional for businesses of any size today.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. “The global core banking software market size is projected to reach USD 34.48 billion by 2028, exhibiting a CAGR of 18.0% during the forecast period.” — Fortune Business Insights. A recent Medium article published by Octopus Intelligence details how it reduced one of its client’s customer churn rate through competitive intelligence.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. “The global core banking software market size is projected to reach USD 34.48 billion by 2028, exhibiting a CAGR of 18.0% during the forecast period.” — Fortune Business Insights. A recent Medium article published by Octopus Intelligence details how it reduced one of its client’s customer churn rate through competitive intelligence.
Digimind
OCTOBER 6, 2021
Winning on social media is not a one-step process. It requires meticulous attention to audience needs to cement lasting loyalty, which some brands do exceedingly well to remain top of mind.
ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. First on her list are competitor websites. According to Colcord, these sites can inform companies of their rivals’ priorities, targets and overall business direction.
Evalueserve
OCTOBER 6, 2021
Competitive Intelligence (CI) gives sales teams critical information surrounding competitors, markets, and customers, which are all key factors when making strategic decisions. AI-enabled CI tools optimize this process by gathering information, processing it, and distributing it to relevant sales and marketing teams for enhanced decision-making. If done right, CI tools will empower sales and business development teams to: Get a better understanding of their targeted customers.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. First on her list are competitor websites. According to Colcord, these sites can inform companies of their rivals’ priorities, targets and overall business direction.
Dataversity
OCTOBER 6, 2021
October is Cybersecurity Awareness Month! All month long, we’ll be exploring cybersecurity-related topics to help you stay safe online. Click to learn more about author Mike Phelan. A new day, a new cyberattack. That’s the reality of contemporary business. Check the headlines and you’re bound to find coverage of breaches and demands for ransom.
ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. Matt Callis serves as a senior product manager at Guild Education , a company that provides an education and upskilling platform. The company aims to transform education into a “strategic talent advantage” and enhance recruiting, retention, mobility and diversity, according to its website. Guild Education recruited Callis in April after he spent nearly four years at Four Winds Interactive , a cloud-based digital signage software solutions provider that seeks to unify customers’ dis
Dataversity
OCTOBER 6, 2021
Click to learn more about author Margareta Chesaru. While many organizations are already riding the wave of automation, some are just starting their automation journeys. IDC’s Future of Work 2021 Survey shows that 47% of organizations in Europe are planning to implement robotic process automation (RPA) in the next 18 months and 39% are planning to implement […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. This figure represents a cumulative annual growth rate of over 12 percent over the four-year period. Technavio’s report indicates that the availability of high-quality content online, increasing concern about student debt, overall cost-effectiveness and the limited availability of seats in schools are driving the growth
SCIP
OCTOBER 6, 2021
Time is running out - submissions are due next week on October 13, 2021. We?ve gotten some fantastic speaking proposals for IntelliCon 2022. Are you interested in sharing your voice? Time is running out - submissions are due next week on October 13, 2021. Submit Here. Whether you?re interested in a hands-on mini-workshop, a general session, or something else, we have several session formats to pick from.
ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. “The global core banking software market size is projected to reach USD 34.48 billion by 2028, exhibiting a CAGR of 18.0% during the forecast period.” — Fortune Business Insights. A recent Medium article published by Octopus Intelligence details how it reduced one of its client’s customer churn rate through competitive intelligence.
mention
OCTOBER 6, 2021
We’re living in an increasingly visual age where everybody prefers images to text, videos to articles, and emojis are considered a new universal language. That being the case, there’s no leeway for marketers to drop the ball on visual assets, and they are nobly rising to the occasion. The percentage of marketers who agreed that video is an important part of their marketing strategy rose from 78% in 2015 to 93% by 2020, and 48% said that they saw ROI on video increase last year.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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