Cipher
MARCH 25, 2021
Market and competitive intelligence (M/CI) is an essential component of successful organizations. But it’s a very complex field. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals.
Octopus
MARCH 25, 2021
How Competitive Intelligence helped transform a British icon This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case. The post How Competitive Intelligence helped transform a British icon appeared first on Octopus Competitive Intelligence.
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Smart Data Collective
MARCH 25, 2021
Business reporting has been around for a long time but the tools and techniques of business intelligence have refined over time and now with the recent popularity of data driven business approach, data has been identified as the most valuable asset of a business and data analytics and reporting has finally found a key place in the business world. Nearly 70% of all companies have a data-driven strategy to grow their organization.
Octopus
MARCH 25, 2021
Head of Market and Competitive Intelligence at BT This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew. The post Head of Market and Competitive Intelligence at BT answers questions appeared first on Octopus Competitive Intelligence.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
MARCH 25, 2021
The predictive maintenance industry has a great impact on the life of equipment. The process aims to reduce machine downtime, enabling, for example, better maintenance planning. However, the project needs to be well developed for a good monitoring of production. According to data from the US Department of Energy, the savings generated by the application of this model reach up to 30% in maintenance costs, with a reduction of approximately 75% in downtime and up to 45% in downtime.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
mention
MARCH 25, 2021
For our latest installment of “Battle of the Brands”, we analyzed the social media strategies of two of the biggest players in the file sharing game: WeTransfer vs. Dropbox. Using Mention’s powerful social monitoring features , we were able to get insights into how these SaaS businesses’ brand positioning affected their share of voice on social media.
Intelligence Node
MARCH 25, 2021
This article was first published on Forbes on Oct 7, 2020,, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. Driven in large part by millennials and Generation Z, the resale, or “recommerce,” market is booming. Currently worth approximately $24 billion, it is projected to reach $51 […].
Timo Elliot
MARCH 25, 2021
My presentation from the SAP Insider Data & Analytics Conference, talking about how traditional analytics barriers, and how the latest technologies can help.
Vable
MARCH 25, 2021
Budgets and financial planning for library and information services are more important than ever. The end of March is fast approaching, and for many organisations this is also the end of the financial year. We have written about library and information budgets on the Vable blog in previous years, however I wanted to think about what effect the pandemic is having.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Weidert Group
MARCH 25, 2021
Ah, the press release.is it old school? Can it fit within an inbound marketing strategy? If so, what are press release best practices? As an inbound marketer, you know the incredible value of producing helpful, SEO- and keyword-focused content to organically attract new prospects to your site, engage and convert them into leads, and nurture them into customers.
Netbasequid
MARCH 25, 2021
There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media. And sometimes these datasets overlap.
Dataversity
MARCH 25, 2021
Click to learn more about author Charles Burger. Around the globe, an audible sigh of relief was heard as we entered a new year and left 2020 behind for the history books. Last year’s focus on crisis management and uncertainty due to the global COVID-19 pandemic made long-term thinking difficult, and only the most agile […]. The post 2021 Predictions: Data Protection and Mobility Basics More Important Than Ever appeared first on DATAVERSITY.
Digimind
MARCH 25, 2021
Dinner that night was another attempt by me to eat cheaply, but healthily, and so my chicken caesar salad and pesto pasta was going to involve the usual garden variety fare: bottle of olive oil, anchovies, pine nuts, basil, romaine lettuce, raw chicken breast, parmesan cheese, and so on. However, what was different about this night - as opposed to any other evening prior to mid-March - was that my shopping list consisted of an iphone screen , and my usual grocery shopping experience was going to
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Elegant BI
MARCH 25, 2021
This article describes the analytical technique of gradient boosting regression. What is Gradient Boosting Regression? Gradient Boosting Regression is an analytical technique that is designed to explore the relationship between two or more variables (X, and Y). Its analytical output identifies important factors ( X i ) impacting the dependent variable (y) and the nature of the relationship between each of these factors and the dependent variable.
Dataversity
MARCH 25, 2021
Click to learn more about author Hiral Rana. Data has for years acted as the building blocks upon which all urban civilizations now stand. This proved even truer during the COVID-19 pandemic, when unimagined chaos ensued around the globe, sending multiple businesses into closure. On the flip side, the epidemic also presented a silver lining […].
Elegant BI
MARCH 25, 2021
This article describes the analytical technique of random forest regression. What is Random Forest Regression? Random Forest Regression creates a set of Decision Trees from a randomly selected subset of the training set, and aggregates by averaging values from different decision trees to decide the final target value. Random Forest Regression is limited to predicting numeric output so the dependent variable has to be numeric in nature.
Crayon
MARCH 25, 2021
If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. Now more than ever, companies are growing their revenue by tracking, analyzing, and acting on their competitors’ movements. This raises an important question: How? If you were to look at all the companies that are yielding returns on their competitive intelligence investments, what commonalities would you observe?
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Elegant BI
MARCH 25, 2021
Don’t Be Afraid of Self-Serve Data Preparation! It’s Easy. You Can Do It! Oh, the mysterious world of data preparation! It is daunting and confusing and…wait, no! It doesn’t have to be. If you aren’t employed as an IT professional, a business analyst or a data scientist, you probably see this arena as confusing and intimidating and you probably want nothing to do with data preparation.
SpyFu
MARCH 25, 2021
Although we often like to think of SERP rankings as a meritocracy, the sad reality is that they are not. Often, it’s not the best written or most informative pieces that reach the top of Google—it’s the pages that know how to rank. So how do you get to the top? If you want to increase your organic search traffic and take the top spot on Google for your most important keywords—the ones that will be the foundation of your SEO strategy—you can’t just rely on better content.
Domo
MARCH 25, 2021
For a business to prosper in what is forever now a post-COVID world, it needs to be able to operate with speed, confidence, and agility—and those traits can only be wholly obtained through an approach that embraces “modern BI for all,” Domo CEO Josh James said during his Domopalooza 2021 keynote yesterday. “The thing that modern BI does different (than traditional BI) is this …,” Josh said while standing with a baseball bat next to a take-a-number ticket dispenser.
Moz
MARCH 25, 2021
Posted by Cyrus-Shepard Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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