Wed.Mar 24, 2021

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The Product Manager / Marketer's Guide to Competitive Intelligence 

Cipher

As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.

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What’s Competitive Intelligence got to do with Situational Awareness?

Octopus

What's Competitive Intelligence got to do with Situational Awareness? This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And. The post What’s Competitive Intelligence got to do with Situational Awareness? appeared first on Octopus Competitive Intelligence.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

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Octopus Intelligence Helps Client Uncover Truth Behind Competitor's Unexpected Success

ArchIntel

ArchIntel™ -. Dominant businesses sometimes suddenly find themselves overtaken by companies that have traditionally trailed behind them or those they have underestimated. Octopus Intelligence in a recent blog post presented a real-life case study of how it helped a consumer electronics manufacturer understand why a rival firm was suddenly leaving it far behind.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Understanding the Emerging Market Landscape in Europe  

Netbasequid

The coronavirus pandemic has been the most severe global disruption since World War II and is the first worldwide public health crisis of the modern era. The Covid-19 predicament has dealt major blows to industries, caused multiple businesses to shut shop, and has plunged leading economies into recession. . However, there’s opportunity in adversity and the world has seen numerous companies crop up since the last year to respond to the disarray and spark resilience. .

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Telecommunications Industry Offering Crucial Socioeconomic Services Amid COVID-19 Pandemic

ArchIntel

ArchIntel™ -. While the final numbers are still being tabulated, the U.S. telecommunications industry is believed to have generated some $580.7 billion in revenues last year. The industry is one of the most notable beneficiaries of the remote working and studying lifestyle suddenly thrust upon society by the COVID-19 pandemic. The importance of the telecommunications sector is more apparent today than ever.

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How to Ensure Your New Cloud Data Lake Is Secure

Dataversity

Click to learn more about author Brian Lachance. Enterprises migrating on-prem data environments to the cloud in pursuit of more robust, flexible, and integrated analytics and AI/ML capabilities are fueling a surge in cloud data lake implementations. The rationale is justified: Compared with legacy on-prem infrastructure, cloud data lakes – if implemented correctly – promise […].

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Strategic Insights – Opportunities in the Post Corona World

M Brain

The post Strategic Insights – Opportunities in the Post Corona World appeared first on M-Brain Market & Media Intelligence Solutions.

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Six Questions About Synthetic Data

Dataversity

Click to learn more about author Dr. Sigal Shaked. What is synthetic data, and why are more and more companies turning to it as an alternative to the real thing? Here’s what you should know about the benefits and uses of synthetic data. What is the buzz about synthetic data? Organizations often lack enough data […]. The post Six Questions About Synthetic Data appeared first on DATAVERSITY.

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Digital Transformation and CI

SCIP

Join us at SCIP EuroSummit for best practices, case studies and connections that will help you accelerate the impact of intelligence on growth! Learn best practices in interactive and educational sessions featuring thought leaders like: Impact of Digital Transformation on Strategy & Intelligence. Helmuth Ludwig, Siemens (retired). In the world of digital transformation, slow-moving annual strategic planning processes don?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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March 24th, 2021 - Product Updates and Data Additions

Thinknum

Product Updates Visualize REITs vacancy on a map Visualize the amount of vacant square footage by individual malls belonging to retail REITs. Better forecast the role brick and mortar will play in a post pandemic world, and how online presence will shape our physical space. Data Additions Stores Hightower Advisors Mesco Marine Equipment C2 Education US Acute Care Solutions Mesco Marine Equipment Paynes Marine Group Job Listings AbacusNext Adare Pharma Solutions Agiliti Health Auction.com Healthc

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Announcing: The MozCon Virtual 2021 Initial Agenda

Moz

Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

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What Did the Trump Era Teach Us About Marketing

mention

Every Strong Brand is Build on an Insight. Whether you hate him, or you love him, Donald Trump is an amazing marketer. Throughout his life he has crafted and redrafted a brand without parallel. This is not a story about politics, but uses it as a backdrop to highlight some incredible salient points about marketing, and how it can motivate behavior from good to bad.

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