Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Even if you manage to keep track of everything , it can be difficult to determine (1) which insights are valuable and (2) how to go about inspiring action across your organization.
Cipher
APRIL 21, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Over the past year, much has changed. Industries have experienced tectonic shifts, customer demands have evolved rapidly, and boundless new opportunities have presented themselves. With all these changes, the need for organizations to perform competitive analysis has only been heightened.
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Smart Data Collective
APRIL 21, 2021
IoT has evolved the technology and made many devices easier to control with actions such as voice commands or claps. Now, to find out how IoT has contributed in the culture of small businesses, let’s have a read! The Internet of Things (IoT) refers to the technology that has made wireless communication possible. The IoT refers to a network that connects devices and makes the data transfer task possible even without the usage of wires.
Intelligence Node
APRIL 21, 2021
Examining the increasingly digital, personalized sportswear market. As with many retail sectors, the 2020 sportswear faced some unprecedented changes due to Covid-19 — both from customers and the market at large. For starters, Covid’s impact can be seen in changing customer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Primary Intelligence
APRIL 21, 2021
Customer loyalty begins with a great customer experience. As Vince Lombardi once said, “It takes months to find a customer… seconds to lose one.” Customer loyalty is built on trust, understanding, and problem-solving. By implementing these values into every step of your customer journey map, you’ll be able to improve the overall customer experience, increase loyalty, and decrease customer churn.
Octopus
APRIL 21, 2021
This article asks is Competitive Intelligence insight an antidote to lies and statistics? It is irrefutable that the whole world faces an entirely new set of challenges and opportunities. And one’s that will almost certainly reflect unexpected and unknown elements. Read More. The post Is Competitive Intelligence Insight an Antidote to Lies and Statistics?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Octopus
APRIL 21, 2021
This post introduces our readers to SCIP’s Interview-Style Podcast About Intelligence, Strategy, and Leadership and the May 2021 EuroSummit. Sit down, take a rest, have a coffee and listen to some terrific insight to help you in your work. IntelliCast. Read More. The post SCIP IntelliCast Podcast About Intelligence, Strategy, and Leadership and the EuroSummit appeared first on Octopus Competitive Intelligence.
ArchIntel
APRIL 21, 2021
ArchIntel™ -. While the United States manufacturing sector took a hit from COVID-19-spawned disruptions, it is important to note that the industry churns out the goods needed to sustain the needs and wants of the world’s largest consumer market. As of 2019, there were some 12.8 million workers, employed by over 240,000 companies in the sector.
Netbasequid
APRIL 21, 2021
You’re likely at a crossroads right now if you’ve decided it’s time to transform your brand. Maybe 2020 was a year of hard lessons calling for change. Or you made it through the year relatively unscathed, and realizing you needed to rethink lots of processes. You may even plan to retool some of your core offerings, in hopes of staying competitive this year!
ArchIntel
APRIL 21, 2021
ArchIntel™ -. Corporate Secrets , a firm that provides consulting and investigative services about businesses, published a blog post about how companies can find the advertisements of their competitors. Looking at the creative messaging of competitors is part of collecting competitive intelligence , which helps businesses make informed decisions to drive revenues.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Contify
APRIL 21, 2021
The post Competitive Intelligence Analysis: An Actionable Guide on Reports, Metrics & Tools appeared first on Contify Market and Competitive Intelligence Platform - Blog.
Moz
APRIL 21, 2021
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
Pathmatics
APRIL 21, 2021
As we Tweet and ‘gram our way into another year, social advertising remains a top focus for brands. In fact, top advertisers across verticals spending an average of 60-70% of digital budgets on social channels. But after a year fraught with a pandemic, a presidential election, and continued conversations of racial and social injustice, advertisers have been faced with a choice to join the conversation, or stay silent.
Weidert Group
APRIL 21, 2021
You already know online video is a valuable medium for digital inbound marketing content , and a useful tool to attract, engage and delight your target audience throughout their buyer journeys. And you’re likely aware that, even with 86% of businesses already using video to sell their products and services, target audiences are ready to make room for even more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
APRIL 21, 2021
Click to learn more about author Pratik Mistry. Cloud computing, which has supported the world’s economy, worldwide stock chains, and remote working during the pandemic, will be a fundamental objective for enterprises seeking the enhanced versatility, scalability, business progression, cost efficiencies, and competitive advantage that digital transformation offers.
SCIP
APRIL 21, 2021
The countdown has begun for SCIP EuroSummit ? are you registered yet? You still have time to save your place, but don?t wait too long ! REGISTER ME TODAY. EuroSummit Virtual Topic Tables. Conversations that matter. Connect with peers and engage in moderated roundtable discussions in these power-point free zones! Topics include (but are not limited to): Technology/Tools to Support CI ?
Dataversity
APRIL 21, 2021
Click to learn more about author Andreea Jakab. Big data and analytics projects can help your business considerably, but their performance directly depends on the hardware used. One common issue is the lack of scalability, when your project starts using an increased amount of resources. Not being able to grow your infrastructure along with your […].
Zoominfo
APRIL 21, 2021
So you want to start selling to the healthcare industry. Where should you even start? You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. You wouldn’t buy a product from someone who knew nothing about your company, would you? Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
APRIL 21, 2021
So you want to start selling to the healthcare industry. Where should you even start? You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. You wouldn’t buy a product from someone who knew nothing about your company, would you? Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads
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