Cipher
APRIL 26, 2021
For many life science companies, the FDA approval process is a long, arduous journey that spans years and requires tens of millions of dollars. The stakes are high, with groundbreaking science, fierce competition, and tight regulatory oversight rendering this a highly competitive industry.
SpyFu
APRIL 26, 2021
Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar store or an ecommerce platform with a geo-specific audience, local SEO helps you target these potential customers directly. In a 2020 consumer review survey , approximately one-third of respondents reported that they used a search engine to find a local business every day.
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Similarweb
APRIL 26, 2021
Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both. To reach your target audience , you need to first consider what they want and what they need. . How to write ad copy. We’ll share our top 10 tips for ad copy that will help you increase your landing page views and generate more conversions.
Digimind
APRIL 26, 2021
In my neighborhood, before the pandemic, there used to be a Wine & Paint studio - an experiential business where paying patrons would exchange their hard-earned pennies for a paintbrush and a steady stream of wine to drink. I was lucky enough (or unlucky enough depending on who you ask) to try it before the place went out of business during the COVID-19 crisis, and my experience was a bit underwhelming.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
APRIL 26, 2021
In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.
SCIP
APRIL 26, 2021
New CI Magazine article - CI 2.0: Competing in a Digital World. SCIP is pleased to provide its members with exclusive access to chapter 6 from Competitive Intelligence 2.0 - Competing in a Digital World , the new book from Leonard Lane and Mike Ratcliffe. Entitled "Information and Artificial Intelligence", chapter 6 covers: Benefits and limitations of AI in the CI value chain.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Pathmatics
APRIL 26, 2021
Early in the pandemic, insurance companies saw their margins increase as patients canceled elective procedures and didn’t use their benefits. According to the Journal of the American Medical Association , United Healthcare Group’s net income in Q2 nearly doubled from $3.4 billion in 2019 to $6.7 billion in 2020. Likewise, Anthem’s net income grew from $1.1 billion to $2.3 billion during that time period.
Netbasequid
APRIL 26, 2021
Consumers are turning to Key Opinion Leaders (KOLs) for opinions on where they should spend their hard-earned money. As a result, savvy brands are taking advantage of the high returns, high level of trust, and wide reach of KOLs to benefit their businesses by way of brand awareness and perception. If brands want to attract more consumer attention to themselves, leveraging key opinion leader intel is a smart path to follow.
Dataversity
APRIL 26, 2021
Click to learn more about author Jay Chapel. Lately, we have been talking to quite a few providers of cloud managed services that play in both the private and public cloud spaces. These conversations have centered around how cloud management needs are evolving as enterprises’ hybrid and multi-cloud needs have accelerated. Most refer to this […].
Intriccately
APRIL 26, 2021
"Our operations teams struggle to define our ideal customer profile.".
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Dataversity
APRIL 26, 2021
Click to learn more about author Bernard Brode. If you work in the manufacturing or production sectors, it’s likely you’ve spent the last few years reading endless articles about the fourth industrial revolution and the massive benefits it can bring in terms of efficiency and agility. Unfortunately most of the literature on how to implement […].
SpyFu
APRIL 26, 2021
Many people make the mistake of believing that learning how to use Google Search Console (GSC) properly isn’t worth their time because there are more all-encompassing tools like Google Analytics out there. Others will point to issues around perceived data accuracy that make it less valuable for tasks like rank tracking or keyword research. However, even if GSC isn’t the perfect SEO tool, it’s still the center for Google’s search and indexing data about your site.
Domo
APRIL 26, 2021
On the same day President Joe Biden announced that all adults in the U.S. are eligible for a COVID-19 vaccine, we rolled out our Vaccination Tracker , which offers the latest information on the number of people that have been vaccinated around the world. Why did we launch such a resource? For the same reason we launched our COVID-19 Tracker last year: to give individuals and organizations the real-time data they need to make critical decisions with confidence.
Elegant BI
APRIL 26, 2021
Encourage User Adoption of Advanced Analytics with NLP Search Analytics! You have selected an advanced analytics solution and deployed it across your enterprise, but your business users are not cooperating! One of the primary reasons for poor user adoption of this type of tool is that the tools are too restrictive and too difficult to use. Perhaps IT created the dashboards and they do not meet the needs of your business user, perhaps the business user needs help to engage with the system.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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