Crayon
MARCH 17, 2021
In order to stand out in a crowded market, you need to position your solution in a manner that resonates with your prospective customers. Nothing you say will resonate with your prospects unless you have an intimate understanding of who they are — the types of companies they work for, the goals they strive to achieve, the obstacles they need to overcome, and so on.
Cipher
MARCH 17, 2021
Competitive Intelligence (CI) teams can sometimes be a victim of their own success. You might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results. And then, immediately, everyone wants you to start producing reports for them.
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Zoominfo
MARCH 17, 2021
Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO builds visibility for your website and awareness for your product or service.
ArchIntel
MARCH 17, 2021
ArchIntel™ -. Richard Petronzio has been working for Bayer Pharmaceuticals for more than six years and currently serves as senior director of business insights at the German company. With a career spanning nearly 20 years, Petronzio has led projects in the areas of commercial and product strategy, including market assessment, positioning, launch, portfolio development, business growth, life-cycle management and competitive analysis.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Similarweb
MARCH 17, 2021
Google shared its plans to stop selling ads based on individual users’ browsing behavior within Chrome. This big announcement, which came at the start of the month, is causing a stir in the advertising community because of how commonly marketers use this data to build their strategies. . The first hints of such a shift came back in August when Google announced their Privacy Sandbox initiative, which led to speculation over the implications for ads tailored to specific consumers and the ad commu
ArchIntel
MARCH 17, 2021
ArchIntel™ -. Arnold DuBell is the associate director of competitive intelligence and strategic intelligence for the oncology business of Novartis. DuBell joined the Swiss health care company in November 2019 to lead competitive intelligence efforts for various hematologic indications, including acute myeloid leukemia and myelodysplastic syndromes. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profi
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
ArchIntel
MARCH 17, 2021
ArchIntel™ -. UC San Diego Extension is hosting a webinar titled “ How Can You Stay Ahead of the Competition? ”. The hour-long event, scheduled for March 19, will be headlined by Sonia Steinway , a principal at strategy consulting firm Artemis Connection. Steinway will discuss how business professionals can utilize the Jobs-to-be-Done framework to gain a competitive edge.
Similarweb
MARCH 17, 2021
Google shared its plans to stop selling ads based on individual users’ browsing behavior within Chrome. This big announcement, which came at the start of the month, is causing a stir in the advertising community because of how commonly marketers use this data to build their strategies. . The first hints of such a shift came back in August when Google announced their Privacy Sandbox initiative, which led to speculation over the implications for ads tailored to specific consumers and the ad commu
ArchIntel
MARCH 17, 2021
ArchIntel™ -. Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. The webinar, titled “ International Market Intelligence for Rural Exporters ,” is scheduled for May 20, according to an announcement on Eventbrite.
Thinknum
MARCH 17, 2021
Product Updates Acquisitions Data for Individual Companies Ever wonder how the data around a company changes before and after an acquisition? Here’s how AirBnb’s Job Listings, LinkedIn Profiles, and Social Media Traction were affected by their acquisition of HotelTonight. Data Additions Stores Action Jumbo Supermarkten Traction Superrare Known Origin Labs Atomic Assets Axie Infinity OnFlow Viv3 Decentraland Treasureland NFT Showroom MakersPlace Job Listings Atomic Assets Dashmote ABN Amro NN Gro
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
ArchIntel
MARCH 17, 2021
ArchIntel™ -. Anindita Niyogi is the director of global customer analytics and insights at Pfizer , one of the pharmaceutical companies that has developed a vaccine for the novel coronavirus disease. Niyogi describes herself as an experienced pharmaceutical market research professional who has time and again shown the ability to translate collected information into actionable insights.
Netbasequid
MARCH 17, 2021
Grocery delivery platform Instacart has experienced highs and lows within the last year largely due to an increase in demand for delivered goods during the pandemic and dissatisfied workers over undesirable pay and policies. We’ll explore those challenges and how Instacart has pivoted to accommodate them, from both a market and consumer standpoint below.
ArchIntel
MARCH 17, 2021
ArchIntel™ -. Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research. Johannson said in his LinkedIn profile that he has a proven track record of meeting tight deadlines, whether working alone or in a team environment.
Dataversity
MARCH 17, 2021
Click to learn more about author Itamar Ben Hamo. Data scientists are some of the most in-demand professionals on the market. A LinkedIn Workforce Report in 2018 found 151,000 unfilled data scientist jobs across the United States, with “acute” shortages in San Francisco, Los Angeles, and New York City. And the demand for data scientists […]. The post Closing the Data Science Skills Gap at Your Organization appeared first on DATAVERSITY.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
mention
MARCH 17, 2021
TikTok was already an important social media platform before COVID-19, but its popularity has shot way up during the pandemic. TikTok added another 12 million unique US-based visitors in March 2020 alone, and crossed the 2 billion download mark in April. Americans who were stuck at home entertained themselves watching TikTok videos, attempting TikTok challenges, and creating their own popular content.
Dataversity
MARCH 17, 2021
Click to learn more about author Arsalan Farooq. I do not think it is an exaggeration to say data analytics has come into its own over the past decade or so. What started out as an attempt to extract business insights from transactional data in the ’90s and early 2000s has now transformed into an […]. The post Is Lakehouse Architecture a Grand Unification in Data Analytics?
Zoominfo
MARCH 17, 2021
The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.
ArchIntel
MARCH 17, 2021
ArchIntel™ -. As humanity confronts a vicious and recalcitrant pandemic, it should come as no surprise that the health and life sciences sector has become the United States’ biggest employer. In fact, it is estimated that in 2020 the U.S. spent 18 percent of its gross domestic product on health care. America spends twice as much on health care as do other similarly developed countries.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
ArchIntel
MARCH 17, 2021
ArchIntel™ -. Ryan Tohill is currently an associate director of global competitive intelligence for dermatology and rheumatology at The Janssen Pharmaceutical Companies of Johnson & Johnson, based in Horsham, Pennsylvania. He counts among his varied business specialties project management, statistical forecasting, commercial modeling and primary market research in multiple therapy areas.
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