Cipher

JANUARY 22, 2021

Competitive intelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain.

Competitive Intelligence 334

Competitive Intelligence Competitive Intelligence Intelligence 334

Smart Data Collective

JANUARY 22, 2021

Big data is changing the space race in ways that original founders at NASA and other global space exploration organizations never foresaw decades ago. Miriam Kramer, an author with Axios, talked about the growing number of space companies that are finding new ways to utilize big data. They hope new advances in data technology will help them connect with new markets.

Travel 352

Travel Learning Algorithm Technology 352

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. That’s where personalized content comes in. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than a

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

Netbasequid

JANUARY 22, 2021

Customer care is all about leveraging consumer interactions into emotional connections with your brand. And these relational ties are more important than ever – especially among the younger generations. The social mood can make or break customer care, so it’s paramount to stay on top of the narrative so you can adjust quickly. Using plant-based food as a topic example, we’ll explore the following: Understanding social mood.

Analysis 98

Analysis Marketing Marketing Intelligence 98

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Engage3

JANUARY 22, 2021

Engage3: A Guide to Optimizing Your Competitor Shop List. Sub-Optimal Choices. When building an optimal Competitive Intelligence program, one of the most important decisions you will make is which competitors to include and their store locations to shop. Many retailers sub-optimize their competitive insights by choosing a legacy list of competitors based on historical gut feel, focusing on only a handful of large national players, or not being strategic about the specific competitive locations t

Retail 52

Retail Competitive Intelligence Competitive Intelligence 52

Dataversity

JANUARY 22, 2021

Click to learn more about author David Talby. A shortage of technical talent has long been a challenge for getting AI projects off the ground. While research shows that this may still be the case, it’s not the end-all-be-all and certainly not the only reason so many AI initiatives are doomed from the start. Deloitte’s […]. The post Three Reasons the Technical Talent Gap Isn’t to Blame for Failing AI Projects appeared first on DATAVERSITY.

Research 52

Research Learning Education Information 52

Dataversity

JANUARY 22, 2021

Click to learn more about author Kyle McNabb. The rolling thunder of data regulations rumbles on — much to the dismay of companies and the delight of consumers. The latest rainmaker (or taker) is California’s Proposition 24. This consumer privacy ballot initiative, containing the Consumer Privacy Rights Act (CPRA), was passed on November 3, 2020, […].

Learning 52

Learning Management Information Education 52

Smart Data Collective

JANUARY 22, 2021

Big data is changing the future of the hospitality sector in immeasurable ways. Although many facets of this industry are impacted by new advances in data technology, customer service is arguably the most important. Any business that relies on customer service must learn to adapt to developing customer needs if they’re going to stay relevant. This is particularly true in the hospitality field, where providing top-tier customer service is critical to staying in business.

Hospitals 265

Hospitals Technology Technology Restaurants 265

Dataversity

JANUARY 22, 2021

Click to learn more about author Bernard Brode. With news of the first dose of a vaccine successfully administered, it appears that we might finally be seeing the beginning of the end of the COVID-19 pandemic. However, it’s also clear that the impact of the virus — and the ways we have responded to it […]. The post Traveling in the Age of COVID-19: Big Data Is Watching appeared first on DATAVERSITY.

Travel 52

Travel Learning Data Analysis IT 52