Cipher
AUGUST 4, 2020
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. IMF is the International Monetary Fund. The IMF is a sister organization to the World Bank and the largest lender of public funds worldwide. IMF is an agency of the United Nations, so its oversight is provided by the 186 member countries of the UN.
Smart Data Collective
AUGUST 4, 2020
Digital marketing is becoming more important during the pandemic. One study in the UK found that 65% of consumers increased spending during the crisis. Companies are investing more in digital marketing to respond to changing consumer behavior. Unfortunately, they have also found it difficult to train employees. Fortunately, new data analytics advances can help.
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Zoominfo
AUGUST 4, 2020
What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.
Smart Data Collective
AUGUST 4, 2020
The big data market is exploding. According to Markets and Markets, it will be worth $229 billion in the next five years. Despite the rapid evolution of big data, many small businesses are overlooking its benefits. You should not make this mistake. You should consider the vast benefits of big data and invest in it accordingly. Why Small Businesses Overlook Big Data (And Should Start Embracing it).
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
AUGUST 4, 2020
What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.
Moz
AUGUST 4, 2020
Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Resonate
AUGUST 4, 2020
Revenue Growth Through Audience Insights and User Intelligence. In order to remain competitive in the pursuit of advertising dollars and user engagement, media and entertainment companies must stay relevant and updated on the continuously evolving preferences of today’s audiences. Ignite , Resonate’s consumer intelligence platform, empowers media and entertainment companies with tens of thousands of hyper-relevant attributes on more than 200 million U.S. consumers.
Digimind
AUGUST 4, 2020
Shopping Online During The Age Of Coronavirus.
Moz
AUGUST 4, 2020
Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you
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