How online retailers can harness live shopping on social media with modern commerce — and boost massive growth
CIO
OCTOBER 30, 2022
Live shopping is one of the most exciting retail experiences in a long time. As shoppers become increasingly eager to buy via live shopping on social platforms such as Instagram and TikTok, retailers face new challenges: How to capture the shoppers’ attention on social media when the urge to buy hits? How can retailers create seamlessly interactive and immersive experiences that prompt consumers to hit the “buy button” during the live stream?
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