Tue.Jan 04, 2022

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

Marketing 130
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Applying Human Intelligence Can Reduce Accidents in Aviation Sector

ArchIntel

ArchIntel™ -. A recent column in The Kathmandu Post makes a case for the continued relevance of human intelligence in ensuring safety in the technology-driven aviation sector. According to author Birendra Kumar Singh, training aviation personnel to handle any crises that may arise in the sky or on the ground is essential despite technological advancements in identifying potential risks.

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Demo CRM Calendar Sync

Zoominfo

Scenario Set up your sales team for success by syncing their calendars with your CRM database. In the mobile ZoomInfo app, you can sync your calendar with meeting invites and pull information from the attendee list. Your AEs and sales reps can identify and research the decision-makers who will be on the call, retrieve account summaries and notes on company activity, and more invaluable information right on their phones before and during a demo meeting.

Sales 100
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Lever Opens Senior Product Marketing Manager Position

ArchIntel

ArchIntel™ -. San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. According to Lever’s LinkedIn post, the successful applicant will work with a cross-functional team to develop new customer- and value-oriented content, including thought leadership collateral and sales enablement tools.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Connect with executives through Conversation Intelligence

Zoominfo

Scenario With conversation intelligence software , such as ZoomInfo Chorus, you can identify and connect with senior executives directly from sales calls. When a name is mentioned during a video call, you can identify if they are a senior person at the prospect company. If so, have an email go out directly from your VP to that executive. You can also bookmark important moments from the call for informed follow-up.

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Organize on-demand “deminars”

Zoominfo

Scenario Organize gated, on-demand demos or group demos. (We call them “deminars” ) Promote them through display ads, email campaigns, and targeted outreach. When people register to attend, add their information to automated follow-up campaigns.

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Open University Proposes Way to Keep Human Empowered Despite Rise in Automation

ArchIntel

ArchIntel™ -. “The global artificial intelligence (AI) market should reach $132.9 billion by 2024 from $26.2 billion in 2019 at a compound annual growth rate (CAGR) of 38.4% for the forecast period of 2019 to 2024.” — BCC Research. Businesses should ensure that their workforces remain empowered despite the increasing adoption of artificial intelligence and automation technologies in many workplaces, according to the Open University Business School.

Algorithm 104
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Predictions for 2022: What Does the Future Hold for Databases and Open Source?

Dataversity

Any time we stare into the crystal ball and try to predict the future, we try to balance what we want to see and what we hope won’t happen. We have to extrapolate from our own experiences, and what we think will take place after. And we’ll have to try and anticipate things that might […]. The post Predictions for 2022: What Does the Future Hold for Databases and Open Source?

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DIA to Serve as Lead Defense Agency for OSINT, Official Says

ArchIntel

ArchIntel™ -. The Department of Defense is expected to designate the Defense Intelligence Agency as its main hub for open-source intelligence , the agency’s top official said. The DIA specializes in delivering defense and military intelligence to warfighters, defense policymakers and force planners in the defense and intelligence communities, according to its website.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Ultimate List of No-Fail B2B Blogging Best Practices

Weidert Group

The English language is hard. Writing is even harder. Maybe that’s why so many companies outsource their content marketing to an agency. Knowing how to write a company blog post requires more than making sure everything is spelled correctly and that you’ve used proper grammar. Don’t get me wrong; those things are really important, but B2B blogging best practices involve so much more.

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CareCloud Looking for Miami-Based Product Marketing Associate

ArchIntel

ArchIntel™ -. CareCloud Health is in search of a product marketing associate to join its team in Miami, Florida. According to a job announcement posted on LinkedIn, the selected candidate will work closely with sales and marketing teams to support winning go-to-market strategies promoting effective revenue growth across the portfolio of products. The job also requires the creation of voice of the customer collateral such as case studies and testimonials to drive sales effectiveness and the devel

Marketing 104
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Leveraging Google BigQuery functionalities with Looker

Visualbi

In today’s data-oriented life, it is essential to have a modern enterprise data warehouse like Google BigQuery along with a data visualization tool like Looker to create a story based on the data for actionable insights. This blog briefs about two different real-time business scenarios which use Google BigQuery and Looker. We are considering the […].

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Ep. 501 – How Gen Z is Different and why you Should Care With Joanna Lepore, Global Foresight Associate Director of North America at Mars

Happy Market

My guest today is Joanna Lepore, Global Foresight Associate Director of North America of Mars Wrigley. Mars is an American, family-owned, multinational manufacturer of all the things that we love, including pet food, some fantastic candy, and other food products and a provider of animal care services. With over $33 billion in annual revenue, it is ranked as the sixth largest privately held company in the United States by Forbes.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why Would I Want to be a Citizen Data Scientist?

Elegant BI

What Does Becoming a Citizen Data Scientist Get Me? When your enterprise turns to you to inhabit the Citizen Data Scientist role, it may (or may not) provide information on what that role is, why it is important for business users to transform into the role and exactly how the transformation will work. Online training programs, like the one mentioned in the closing lines of this article, provide information on the role, its purpose, how to collaborate with data scientists and IT, how augmented a

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Engage3 Adds Senior Leaders and Expands Board on the Heels of its Series D Financing as Growth Continues to Accelerate

Engage3

GM of International, VP of Customer Success, GM of Non-FMCG, and Board Expansion Announced. PRESS RELEASE – DAVIS, Calif. – January 4th, 2022 – Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, today announced the addition of several industry veterans to its leadership team. . “2021 was an incredible growth year for our company and we look forward to capitalizing on that traction by aggressively investing in ou

Finance 52
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How to Measure Social Media Engagement in 2022

Netbasequid

What people are paying attention to online is an excellent indication of where your focus needs to be. Traction follows trends, current events, and the correspondingly unique content surrounding the two. Brands often follow engagement on their owned channels, but there’s much more insight to be had for those taking the time to look. Social listening provides rich details on trending content by looking not only at your owned content but earned media as well.

Gaming 52
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How AI Is Paving the Way for Smart Documentation Management

Dataversity

Remember the days when we used to stand in a queue to get a copy of a document? Or when we discovered the magical-seeming invention of personal Xerox machines that later became an office necessity? When it comes to document management, we surely have come a long way from using physical documents. Now, everything is […]. The post How AI Is Paving the Way for Smart Documentation Management appeared first on DATAVERSITY.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Subscribe or miss out: Streamers are back at it in digital

Pathmatics

Back in 2019, the launch of Disney+ caused quite a stir. The new service kicked off the streaming wars with Netflix and other established services.

IT 52
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7 of the Biggest SEO Trends To Stay on Top of in 2022

SpyFu

Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will help them improve their skills and notice opportunities they couldn’t see before. The SEO scene is constantly changing but few things will stay the same for the forseeable future—a prominent example is the fact that many SEOs will always try to please Google.

Algorithm 105
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Subscribe or miss out: Streamers are back at it in digital

Pathmatics

Back in 2019, the launch of Disney+ caused quite a stir. The new service kicked off the streaming wars with Netflix and other established services.

IT 52