Wed.Jun 23, 2021

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How to Break Down Competitive Intelligence Silos

Cipher

One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Silos are the enemy of many modern businesses, and not just in regards to CI.

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6 Ways Augmented Reality Is Changing These 6 Industries

Smart Data Collective

Technology is moving at such a fast rate that everyone—including the business sector—is trying to keep up. There’s no doubt in how technology has improved almost all business processes, and one development that’s taking off is augmented reality. Augmented reality (AR) uses real-time computer-generated images in the surroundings of the viewer. So as a user, you can perceive the augmented objects which are a part of the real world to give you an interactive and enhanced experience of the visible w

Education 221
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Battlecards: a necessary sales resource

Primary Intelligence

Salespeople are always looking for the easy solution to compete against their market rivals. One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition.

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5 Best Workspaces for Data Scientists with their Own Businesses

Smart Data Collective

Data scientists have much greater job security than most other professions. They are discovering that countless organizations are interested in hiring experienced programmers that can create big data applications. However, data scientists also face difficult workloads and other challenges. Many of data programmers are expected to work remotely. However, this can be hard for those that do not like this environment.

Business 171
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Importance of Consumer Behavior

Netbasequid

The world of commerce lives and dies at the whim of consumer behavior. Which products are bought and which campaigns are received favorably vs unfavorably boils down to what consumers think and feel. But what behaviors are driving these feelings and actions? Let’s find out. To answer these consumer behavior questions, we’ll discuss: The definition of consumer behavior and how to measure it.

Win 88

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MozCon Virtual 2021 Interview Series: Areej AbuAli

Moz

We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s looking forward to at this year’s conference, and more!

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The 4 Social Listening Methods For Building Your Leads Strategy

Digimind

Summertime is upon us, and I don’t know about you fine folks, but I’m getting my suntan lotion and inflatable pool banana ready for the sunshine, the beach, and the tropical drinks. So so many tropical drinks. But before you and I set up our vacation email responses and close our laptops, we should probably get a few things out of the way, most importantly of course, our lead acquisition strategy!

Sales 55
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Accelerate Go-to-Market Execution with Actionable Data from Intricately Alerts

Intriccately

Today's go-to-market teams are swimming in a sea of data. Not only do these teams need to leverage the right data to work smarter and more efficiently to close deals; sales representatives in particular need to understand the market in real-time in order to act quickly on new opportunities.

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Change Nothing Else – Just Make Your Data Faster

Dataversity

Click to learn more about author Helena Schwenk. Your data engineers, analysts, and data scientists are working to find answers to your questions and deliver insights to help you make decisions. They, like most of us, are not particularly fond of seeing the “spinner,” testing their patience as they wait while running queries and algorithms, […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How Mature is Your Cloud Marketing Program? New Maturity Model Helps Cloud Marketers Drive Revenue

Intriccately

Account-based marketing (ABM) has endured for decades as an effective strategy for optimizing go-to-market programs for sales and marketing organizations. Some marketing teams almost exclusively leverage an ABM approach, while others see ABM as one of many marketing tactics deployed by their teams – rather than a powerful approach for driving revenue.

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How to nail Instagram marketing in 2021?

mention

Instagram has become a massive platform with an audience of over 1.16 billion users, giving marketers a huge opportunity. And Instagram marketing ‘s potential reach has increased significantly this year, rising by 76 million people in just the last quarter. At least one company is followed by 90% of Instagram users. Market goods aren’t the only ones that prosper.

Marketing 317
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Speed Up AI Development by Hiring a Chief Data Officer

Dataversity

Click to learn more about author Jitesh Ghai. The role of the chief data officer (CDO) has evolved more over the last decade than any of the C-suite. A position once laser-focused on regulatory compliance is today one of the most strategic enterprise decision-makers. As companies plan for a rebound from the pandemic, the CDO […]. The post Speed Up AI Development by Hiring a Chief Data Officer appeared first on DATAVERSITY.