Crayon

DECEMBER 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health, WorldAPP, and Assemble Systems. Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health compa

Win 369

Win Competitive Technology Technology 369

Smart Data Collective

DECEMBER 21, 2020

We previously talked about the benefits of data analytics in the insurance industry. One report found that big data vendors will generate over $2.4 billion from the insurance industry. However, major advances in AI have arguably affected the insurance industry even more. AI has moved forward in giant leaps over the last ten years, and new developments are being realized every day.

Algorithm 328

Algorithm Banking Retail Gaming 328

Alexa

DECEMBER 21, 2020

COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social media marketing spend, you need to understand what social media trends have seen a recent spike — and are likely to continue surging in 2021.

Commerce 261

Commerce Entertainment Competitive Marketing 261

Zoominfo

DECEMBER 21, 2020

You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Matrix 211

Matrix Marketing Marketing Alliance 211

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Intelligence Node

DECEMBER 21, 2020

Shopify is an all-in-one, specialized global e-commerce platform that has been powering businesses of all sizes to start, grow, and market their online stores. Shopify has seen tremendous growth in the past few years and in 2018 saw growth 3 times more than that of its competitors. With e-commerce adoption growing rigorously and more retailers […].

Commerce 195

Commerce Retail Globalization Marketing 195

Netbasequid

DECEMBER 21, 2020

The streaming industry has been an entertainment lifeline during the pandemic, and entertainment titans like Warner Brothers Pictures are setting the pace for 2021 with the next evolution of entertainment. In an announcement that has viewers excited, Warner Brothers will be releasing each of its 2021 blockbusters in theaters and on HBO Max simultaneously, offering a glimpse of things to come.

Intelligence 98

Intelligence Intelligence Entertainment Competitive Intelligence 98

Dataversity

DECEMBER 21, 2020

Click to learn more about author Anne Hardy. On November 3, California voters passed the California Privacy Rights Act (CPRA). The new law expanded upon the existing California Consumer Privacy Act (CCPA) and brought its regulation closer to the gold standard of privacy regulation — the EU’s GDPR. The law’s focus on sensitive personal information, […].

Learning 72

Learning Information Security Security 72

Acoustic

DECEMBER 21, 2020

Analyzing customer experience innovation by emerging and established insurers. Recent posts have highlighted how insurers are improving efficiencies in specific verticals, such as improving auto claims management with mobile phones, winning more home insurance policies by marketing smart devices, and building out the U.S. pet insurance market with strategic partnerships.

Benchmarking 52

Benchmarking Travel Win Innovation 52

Dataversity

DECEMBER 21, 2020

Click to learn more about author Amanda Regnerus. 2020 was a year of unprecedented events. Businesses were forced to take on the challenges of a boom in remote workforces, the necessity for online commerce platforms, and the lack of access to physical equipment. As we head into the new year, businesses will be more alert […]. The post Data Centers, Cybersecurity, and the Cloud: How Lessons from 2020 Will Shape 2021 appeared first on DATAVERSITY.

Commerce 59

Commerce Learning Business IT 59

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Intriccately

DECEMBER 21, 2020

Even though many businesses have made great strides in aligning Sales and Marketing, few enterprises that execute account-based marketing (ABM) are satisfied with collaboration between the two departments.

Sales 52

Sales Marketing Marketing Business 52

Elegant BI

DECEMBER 21, 2020

Predictive Analytics is a Critical Component of an Augmented Analytics Suite! Analytics and advanced analytics techniques can seem daunting to the average business user but they need not be. If a business wants its users to adopt and use analytics tools, an augmented analytics solution is the way to go. These solutions are easy to use and provide guidance and auto-recommendations to help users gather and analyze data using the right analytical technique.

Predictive Analytics 52

Predictive Analytics Business Algorithm Sales 52

Dataversity

DECEMBER 21, 2020

Click to learn more about author Steve Zagoudis. In the last blog, we defined how to determine the target audience for a Data Governance policy. In this blog, we will begin to define the actual Data Governance policy. There are at least two primary documents that govern most working groups or committees. The first is […]. The post Defining Purpose, Scope, and Objectives in a Data Governance Policy appeared first on DATAVERSITY.

Learning 52

Learning Management Information Education 52

Moz

DECEMBER 21, 2020

Posted by MiriamEllis. Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed.

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Profiling Win Capital Sales 81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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