Thu.Apr 07, 2022

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Competitor Tracking: Why a Tiered Approach Works Best

Crayon

I don’t think I’ve ever walked up a basement staircase. If I’m feeling courageous, my ascension might look something like a casual jog. Most of the time, though, I’m climbing that thing as fast as I possibly can.

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PacSun Selects Tinuiti As Paid Media Agency of Record

Tinuiti

Appoints Tinuiti as its strategic paid media partner to reimagine and expand its full-funnel digital footprint NEW YORK, NY – April 7, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced that it has been named PacSun’s Paid Media Agency of […]

Marketing 264
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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Few people anticipated that big data would have such a profound impact on the e-commerce sector. Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. These benefits include the following: You can use data analytics to better understand the preferences of your users and provide personalized product recommendatio

Commerce 259
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The Best Starting Point for Market Research Triangulation

Netbasequid

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. These techniques are based on the direct observance of human behavior. While each of these methods has its strong points, all are subject to inaccuracies that might negatively influence the final interpretation of the research.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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New features roundup: From Data Apps to Domo Multicloud

Domo

It’s one thing to have accurate data insights at your fingertips. It’s another for those insights to power business outcomes. And in today’s highly competitive business world, having the latter capability can make for a significant advantage. Domo understands this reality, which is why it is so laser-focused on offering a piece of software that is designed to generate meaningful business results.

Retail 88

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Data Science: How to Shift Toward More Transparency in Statistical Practice

Dataversity

Data Science and statistics both benefit from transparency, openness to alternative interpretations of data, and acknowledging uncertainty. The adoption of transparency is further supported by important ethical considerations like communalism, universalism, disinterestedness, and organized skepticism. Promoting transparency is possible through seven statistical procedures: Data visualization Quantifying inferential uncertainty Assessment of data preprocessing choices Reporting multiple models In

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Sales Leadership and the Right Mindset: Jeff Bajorek, Advisor and Coach to B2B Sales Leaders

Owler

The right mindset for sales leadership comes down to the belief that you can make that sale and then make that sale again. Jeff Bajorek, Advisor and Coach to B2B Sales Leaders. As a sales leader, you must also believe in the power of discipline and doing the things that need to be done, even if those things are tough or challenging. As a leader, you need to figure out the best way to sell instead of looking for someone else's best practices and playbooks.

Sales 80
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What Are the Best Methods To Keep Online Data Safe?

Smart Data Collective

Although we’re only a few months into 2022, this year has already seen massive cyberattacks, huge ransomware payouts, and data breaches never witnessed before. On average, damages due to cyberattacks are growing by 15% per year, with a predicted total value of $10.5 trillion lost each year by 2025. Across the different formats of cybercrime, one continual contender is data breaches, with 60% of businesses that experience any form of data breach going out of business in the following six months.

Education 313
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A Comprehensive Guide to Headless WordPress: Everything You Need to Know

E2M

WordPress is the most popular content management system (CMS) on the planet. As of March 2022, it powered 43.3% of all websites in one way or the other. And its popularity seems to be growing every day. Although extremely popular, user-friendly, and secure, WordPress does come with a few downsides. The biggest concern for developers is its limitation to platform-specific plugins, themes, and tools.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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10 Important Ways Data Visualization Can Benefit Your Content Strategy

Smart Data Collective

Data visualization has become a major part of life for those looking to make use of the large swathes of data available in the modern world. As important as this data is, understanding and making use of that data is even more important. That’s where data visualization comes in. Data visualization is, to put it simply, converting hard data and lists of numbers or facts, into an easier to comprehend form.

Alliance 328
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Self-Serve Data Preparation Improves Results!

Elegant BI

Include Self-Serve Data Preparation in Your Augmented Analytics Solution. Gartner predicted that ‘…data preparation will be utilized in more than 70% of new data integration projects for analytics and data science.’ If your business is not already including this approach in analytics and decision-making, it is missing a crucial link to success. Self-serve data preparation and augmented analytics solutions are now more popular than ever.